On the same day, Zhu Chaoen, retail director of Audi Southern District, Jiang Huanjun, managing director of automobile group, Xiang Chaofeng, president of automobile group, Yan Jing, assistant to president of automobile group, Fu, brand director of Audi automobile group, general manager of Foshan Yongdi Automobile Sales and Service Co., Ltd., A7L customer of SAIC Audi Foshan Poly Store and Zeng Lingchi, deputy general manager of Poly Commercial Foshan Poly Mall, attended the opening ceremony.
Zhu Chaoen, retail director of SAIC Audi South District, said that Audi, as one of the first luxury car brands to enter China, has been a witness and promoter of the China market for more than 30 years, and is also one of the most familiar and impressive German luxury brands for China consumers. As a brand-new partner of Audi brand in China, SAIC- Audi will provide consumers with leading technology products and service ecology covering the whole life cycle based on "user demand" and "enterprising" as the core of the brand, and open a new chapter in luxury travel.
Zhu Chao En specifically mentioned that A7L, as the first model of SAIC Audi, has won a lot of praise since it was unveiled at last year's auto show, and has accumulated more than 2,000 orders so far. At the Guangzhou Auto Show at the end of last year, SAIC Audi released Q5 e-tron, an SUV product based on pure electric platform, which represents the advanced layout of SAIC Audi brand for pure electric luxury travel in the future.
In addition to products, SAIC Audi has been looking for the country's top investors as its long-term partners. Zhu Chaoen said that Lee Tae Automobile Group is a leading automobile dealer group in Guangdong and even the whole country. "With such a partner to help us undertake and land in the local market, we believe that with Lee Tae Automobile Group's understanding of the local market and brands, we can better provide better services to customers in the local market."
Finally, Zhu Chaoen said that every product created by SAIC Audi is developed on the basis of market demand from the standpoint of consumers. He welcomes consumers to become brand participants and builders of SAIC- Audi, and SAIC- Audi will work with Lee Tae Automobile Group to bring consumers a brand-new car buying experience and meticulous quality service.
Xiang Chaofeng, president of Lee Tae Automobile Group, said that SAIC Audi takes "user demand" as the basis and "enterprising" as the brand core, providing consumers with leading technology products and service ecology covering the whole life cycle, and opening a new chapter in luxury travel.
As a partner of SAIC- Audi, Lee Tae Group was founded in 1998 and headquartered in Foshan, with 23 years of service experience in the automobile distribution industry. Lee Tae Automobile Group, a subsidiary of Automobile Group, operates more than 30 automobile brands, and has more than 100 4S stores nationwide, serving more than 100 million car owners and users nationwide. He expressed his heartfelt thanks to friends from all walks of life for their concern, support and trust.
Xiang Chaofeng said that the grand opening of SAIC Audi Foshan Poly Mall City Store under the group has taken a brand-new step. He believes that the strong cooperation with SAIC Audi will provide better product selection and service experience for more car owners. Lee Tae Automobile Group will also adhere to the business philosophy of "customer-oriented, sincere service" and join hands with SAIC Audi to create all-round one-stop work for customers, enjoy brand-new life experience and walk with you.
? As one of the first luxury car brands to enter China, Audi has been a witness and promoter of the China market for more than 30 years. As a brand-new partner of Audi brand in China, SAIC- Audi will provide consumers with leading technology products and service ecology covering the whole life cycle based on "user demand" and "enterprising" as the core of the brand, and open a new chapter in luxury travel.
Audi's latest global design language
City stores are built according to the aesthetic concept of technological luxury. Whether it is the gray wall, the central sunshine lighting system or the regional partition screen with perfect combination of metal and stone, it presents an elegant and transparent visual sense, creating a refreshing style, which is completely different from the traditional exhibition hall style, allowing customers to get a comfortable and high-end shopping experience in space.
Digital Engine Immersion Reading Forward-looking Technology
The most striking equipment in the exhibition hall is the digital retail product configurator. The touch configurator is linked with the huge high-definition screen, and through 3D rendering, the details of Audi models are restored in an immersive way, and the high-tech configuration and various optional packages are presented one by one to create a multi-scene digital product experience. Consumers can also synchronize personalized configuration to SAIC Audi app and place orders directly, making car selection decision more intuitive and quick. ?
Quality shopping experience of city life
Transparent panoramic floor-to-ceiling glass breaks the visual limitation of space and integrates the sense of technology and life of Audi brand. The independently divided boutique exhibition area of Audi shows the lifestyle and fashion attitude advocated by Audi brand in a way that young people prefer and are more likely to produce * * *. ?
User-specific communication and interactive community
Simple and comfortable rest area is the exclusive space for Sihuan brand fans. Users can enjoy happy time with their family and friends, share their feelings about life, exchange their feelings about using cars, narrow the distance with their riders and expand their life circle. ?
User-specific delivery and charging services
Audi city stores all over the country have set up exclusive delivery areas in the underground parking garage of shopping malls, which makes picking up cars full of surprises and expectations. SAIC Audi also provides an appointment charging service for future pure electric e-tron users, so that users can get a respectful charging, recharging, leisure and entertainment experience.
SAIC Audi's "New Four Circles" of Cross-border Cooperation, Multidimensional Interaction and Value Creation
SAIC Audi has launched an innovative new retail model under the online mix line, and is committed to showing the service quality of luxury brands in every detail of the user life cycle. Under the brand-new business model, SAIC Audi's products will be sold at a national unified price. Consumers can complete the process of vehicle configuration selection and vehicle reservation online, and experience the online direct signing service of digital contracts. The authorized agent of the city store will provide customers with services such as product consultation, test drive and vehicle delivery. , strengthen communication with users and improve the online experience.
While establishing a good terminal channel, in order to further empower the operating system and enrich the user experience dimension, SAIC Audi teamed up with strategic partners such as Tencent and Ali to open the ecosystem. In addition, SAIC Audi has built a panoramic service system for users through CIC user direct connection platform and "expert group" involving various functional sectors. Users can contact "Audi Butler" online with one click, get one-on-one exclusive service, and feel a convenient and distinguished experience.
At the same time, SAIC- Audi has also built a one-stop social and service platform integrating experience, sharing and interaction-SAIC-Audi App, and established the "Shangaohui" fan club, which is dedicated to creating a high-quality social circle with caring users.
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