The elements of user experience are divided into five levels, which are also the five levels of product design.
First, the strategic level: clear business objectives and user objectives, resolve the conflict between them, and find a balance point.
For example, the usual business goal is to make money, while users want to save money. This lowest conflict cannot be solved by product design, but depends on finding the right value entry point in business.
Second, the scope layer: do a good job in demand collection (market research and user research, collect as much as possible), and determine the functional scope and demand priority (limited resources, do the most valuable).
Third, the structure layer (information architecture, technology department): complete the information architecture and interaction design, and output the functional structure and website diagram of the product.
Fourth, the framework layer (interaction design, product): interface design, navigation design, information design, only at this step, what users can really see will appear.
Common mistake: The design starts from thinking that it is here, ignoring the above layers, so the product made under the incorrect premise will inevitably become a tragedy.
Verb (the abbreviation of verb) represents layer (visual design, designer): including visual design and content optimization.
This part is the most interesting, but designers must understand the business and users' goals in order to make a correct design.
Description of intransitive verbs
Order: the whole is a process from abstract to concrete, and it is orderly in time.
Note: the boundaries of each step are vague and cross each other, and it must be iterated repeatedly, which is a bit from business to product to technology.
Extended data:
The establishment of the five levels of the overall product concept can enable the operating enterprises to correctly understand the products, and in the marketing process, combine the five levels of products to carry out targeted activities, and gain customer loyalty by providing customers with higher customer delivered value, so as to realize the sustainable management of products.
On the basis of fully understanding the overall concept of products, enterprises should strive to launch marketing activities from five levels to improve the value of products as much as possible and reduce the cost paid by customers. Only in this way can their brands resist the competition from their counterparts at home and abroad.
Develop core products to meet the interests of different market segments. Market segmentation of consumers, according to the differences of consumer demand in different market segments, develop different products, and effectively meet the interests of different consumers on product demand on the basis of successful positioning.
References:
Baidu Encyclopedia-Five Steps of Product Positioning