Chapter I Project Overview
Chapter II Project Background and Development Overview
Chapter III Market Analysis and Construction Scale
Chapter IV Construction Conditions and Site Selection
Chapter V Factory Technical Scheme
Chapter VI Environmental Protection and Labor Safety
Chapter VII Enterprise Organization and Labor Ability
Chapter VIII Project Implementation Progress
Chapter IX Investment Estimation and Fund Raising
Chapter X Evaluation of Financial, Economic and Social Benefits
The fifth chapter is the conclusion and suggestion of the feasibility study of XI.
Chapter I Project Overview
As the first chapter of the feasibility study report, the general introduction should comprehensively describe the main problems and conclusions of each chapter in the study report, and put forward the final suggestions on the feasibility of the project to provide convenience for the examination and approval of the feasibility study. General chapters can be written with reference to the following contents according to the specific conditions of the project.
1. 1 project background
1. 1. 1 project name
The full name of the enterprise or project should be consistent with the name listed in the project proposal.
1. 1.2 project organizer
Organizer refers to the unit (or construction unit) responsible for project preparation, and shall indicate the full name of the unit and the general person in charge.
1. 1.3 project department in charge
Indicate the competent department to which the project belongs. Or the name of the group or company to which it belongs. Sino-foreign joint venture projects shall indicate the department to which the investor belongs. The name and address of the group or company and the name and nationality of the legal representative.
1. 1.4 Proposed area and location of the project
1. 1.5 The unit undertaking the feasibility study and its legal representative.
If several units cooperate to undertake the feasibility study of the project, the name of each unit and the name of the project it is responsible for, the overall responsible unit and the person in charge shall be indicated. In cooperation with foreign consulting institutions to carry out feasibility study projects, the name of the unit undertaking the research work, the legal representative, the project undertaking, the division of labor and cooperation between Chinese and foreign parties shall be explained respectively.
1. 1.6 basis of research work
The names, sources and release dates of the laws, regulations, documents and materials on which the feasibility study is based shall be listed. The necessary part is attached to the feasibility study report. These regulations, documents and materials can be roughly divided into four parts:
(1) Mandatory documents on project construction requirements issued by the competent department of the project; Reply to the request report of the project organizer or feasibility study unit.
(2) Work results and documents that have been formed before the feasibility study begins.
(3) Policies, decrees and regulations on industrial construction of the country and the proposed area.
(4) Basic design data investigated and collected according to engineering needs.
Overview of research work 1. 1.7
(1) The necessity of project construction. Briefly explain the position of the project in the industry, and whether the project meets the requirements of the national industrial policy, technical policy and productivity layout; The reason and importance of the proposed project.
(2) The concept of project development and feasibility study. Describe the progress of the project proposal and feasibility study, including the principle of optimizing technical scheme, the principle and result of site selection, the preparation of environmental impact report, the preparation and progress of foreign-related work, etc. , and asked for a brief explanation.
English report format? Conference report format? Read the report format? Format of work report
1.2 feasibility study conclusion
In the feasibility study, clear conclusions should be drawn on major issues such as product sales, raw material supply, production scale, technical scheme of site, total amount of funds and financing, financial benefits of the project and national economic and social benefits. This section needs to briefly describe the research conclusions of relevant chapters and put forward the final conclusion.
1.2. 1 market forecast and project scale
(1) Analysis of market demand.
(2) Planned sales volume and sales direction.
(3) Product pricing and sales revenue forecast.
(4) The scale of the proposed project (including the scale of phased construction).
(5) Variety and output of main products and by-products.
1.2.2 supply of raw materials, fuel and power
(1) The main raw materials, fuels, main auxiliary materials and the quantity, specifications, quality and power sources required after the project is put into production.
(2) Names, specifications, consumption and sources of major industrial products and semi-finished products to be used.
(3) Names, specifications, annual consumption, sources and necessity of imported raw materials and industrial products.
1.2.3 address
Geographical location, floor space and necessity
Water source and water intake conditions.
Discharge and stacking of waste water and waste residue.
1.2.4 project engineering technical scheme
(1) Project scope, i.e. main production facilities, auxiliary facilities, public works and living facilities.
(2) Production methods and technologies adopted.
(3) The source of the main equipment, if it needs to be imported from abroad, briefly explain the country, technical characteristics, model, etc.
1.2.5 environmental protection
Whether the types and quantities of discharged pollutants meet the national emission standards.
Main treatment facilities and investment.
1.2.6 factory organization and labor capacity
Factory organization form and labor system.
Total production capacity of the whole plant and requirements of all kinds of personnel.
Source of labor force.
1.2.7 project construction progress
1.2.8 investment estimation and fund raising
(1) Total investment required for the project. Explain the total investment in fixed assets (including investment direction adjustment tax and interest during construction period) and total liquidity required by the project, which are listed in RMB and foreign currency respectively.
(2) Sources of funds. Loan amount, loan interest rate and repayment conditions. Joint venture projects shall list the investment amount, investment mode and investment direction of both Chinese and foreign parties respectively.
1.2.9 financial and economic review of the project
(1) Total cost and unit cost of the project.
(2) Total income of the project, including sales income and other income.
(3) Calculation results of financial internal rate of return, financial net present value, investment payback period, loan repayment period, break-even point and other indicators.
(4) Calculation results of economic internal rate of return, economic net present value, economic exchange (saving foreign exchange) cost and other indicators.
1.2. 10 project comprehensive evaluation conclusion
1.3 table of main technical and economic indicators
In the general chapter, the main technical and economic indicators of each chapter of the research report can be summarized, and the main technical and economic indicators table can be listed, so that the approval and decision makers can have a comprehensive understanding of the whole project.
The main technical indicators vary according to different projects, generally including: production scale, annual output, total capacity of the whole plant, annual consumption and consumption quota of main raw materials, fuel and power, comprehensive energy consumption of the whole plant and unit product, annual total cost, unit product cost, annual gross output value, annual total profit and tax, financial internal rate of return, loan repayment period, economic internal rate of return, investment payback period, etc.
Problems and suggestions of 1.4
Explain the main problems existing in the project proposed in the feasibility study and put forward solutions.
Chapter II Project Background and Development Overview
This part should mainly explain the project establishment process, the reasons, the development process of preliminary work, the intention of investors, the necessity of investment and other work bases of feasibility study. Therefore, it is necessary to systematically describe the background and development of the project. Explain the project background, investment reasons, work done before feasibility study and its achievements, decision-making and decision-making process of major issues, etc. While describing the general situation of the project development, the key points and problems of the feasibility study of this project should be clearly pointed out.
2. 1 project background
2. 1. 1 national or industry development plan
Explain whether the relevant national industrial policies, technical policies and analysis projects meet these macroeconomic requirements.
2. 1.2 Project sponsors and reasons for launching
(1) indicate the full name of the project sponsor or sponsor. If it is a Sino-foreign joint venture project, the legal representative, registered country and address of each party shall be listed separately.
(2) Put forward the reasons and investment intentions of the project, such as rich resources, good market prospects of products, foreign exchange earning through export, preferential policies that such products can enjoy, and utilization of existing infrastructure.
2.2 Overview of project development
Project development and mining refers to the work carried out before the feasibility study of the project. Such as: investigation and study, trial production test, writing and approval process of project proposal (preliminary feasibility study), site selection and other important matters in preparation.
2.2. 1 investigation and research projects and their achievements.
1, resource survey, including raw materials, water resources, energy and secondary energy.
2. Market research, including national and regional market research; Investigate the supply and demand trend of export products in the international market.
3, social public facilities survey, including traffic conditions, public power supply, welfare facilities, etc.
4. Investigate the environmental status information of the proposed area, including the main pollution sources and their emissions in the proposed area, as well as the environmental quality status of the atmosphere, water body and soil. Explain the ways to obtain environmental information, the opinions and requirements of the provider and the local environmental protection management department, and the names of the obtained environmental information and documents.
2.2.2 Trial production work (project)
The name, content and test results of the completed and ongoing trial production work (project). These experiments include the test of building materials and the test of new technologies to be adopted. The new technology adopted must have the approval certificate of the relevant state departments.
2.2.3 Preliminary site survey and preliminary investigation.
(1) Preliminary investigation, survey and comparison of various alternative construction areas and site locations.
(2) primary opinions and materials.
(3) Legacy problems.
2.2.4 Writing, submission and approval process of project proposal (preliminary feasibility study report)
(1) The process of writing, submitting and approving the project proposal (preliminary feasibility study report).
(2) the name of the information attached to the project proposal.
(3) the approval number and its main points.
2.3 the necessity of investment
Generally speaking, the necessity of investment is explained from two aspects: the economic benefits obtained by the enterprise itself and the impact of the project on macroeconomic and social development. Includes the following contents.
(1) Profits made by enterprises.
(2) Enterprises can improve product quality and strengthen market competitiveness.
(3) Expand production capacity and change product structure.
(4) adopt new technology to save energy, reduce environmental pollution and improve labor productivity.
(5) the superior conditions and competitiveness of products to enter the international market.
(6) Positive impact on local economic and social development. Including increasing taxes, increasing employment rate and improving the level of science and technology.
Chapter III Market Analysis and Construction Scale
The important position of market analysis in feasibility study is that the determination of production scale, technology selection, investment estimation and even site selection of any project can only be solved after fully understanding the market demand, and the results of market analysis can also determine the product price, sales revenue and ultimately affect the profitability and feasibility of the project. The feasibility study report should elaborate the market demand forecast and price analysis in detail to determine the construction scale.
3. 1 market research
3. 1. 1 Investigation on the output usage of the proposed project
The main purpose of this product is whether it can be used to replace other products. If the product is an industrial basic raw material, the purpose and unit consumption of the project product in the main use industries shall be separately stated.
Discussion on the life cycle of product economy. Investigate which stage of the product's current economic life cycle and the possible time of upgrading.
3. 1.2 Investigation on the existing production capacity of products
(1) The total domestic existing capacity and the operating rate of the existing capacity of the products of this project; Capacity utilization rate of major manufacturers.
(2) The distribution quantity and proportion of the existing living ability in this area.
(3) The production capacity of the project under construction and its distribution, quantity and proportion in various regions.
(four) the production capacity and expected production date of the approved construction project.
At present, the construction projects under construction and the approved construction projects have not formed comprehensive production capacity, but they are all components of production capacity.
3. 1.3 product output and sales survey
(1) The total output of the whole country or region at present.
(2) The output change of this product over a period of time.
(3) Analyze and compare the domestic quantity of this product with the foreign quantity, understand whether the domestic quantity is more or less, and explain the degree of meeting the market demand of this product.
(4) The import volume and source of this product in a period of time, which countries or regions mainly come from; The proportion of domestic production or sales; The price of imported products, etc.
(5) The export volume and destination of this product in a period of time account for the proportion of domestic production; Which countries or regions are mainly exported to, and the prices of export products.
3. 1.4 investigation of substitute products
(1) can replace the advantages and disadvantages of product performance and quality compared with this product.
(2) the domestic production capacity and output of substitute products; Proportion of alternative uses; Price analysis.
(3) Possibility and price of substitute products.
3. 1.5 product price survey
(1) Is the pricing management mode of products controlled by the state or set by the market?
(2) The selling price of products, the trend of price changes, the time and reason of the highest and lowest prices.
3. 1.6 foreign market survey
(1) products are mainly produced in foreign countries and regions.
(2) Production technology, production capacity and sales volume of major foreign manufacturers.
(3) The selling price of products in the international market and its changing trend.
(4) The production capacity and changing trend of the main importing countries that import this product in China.
3.2 Market forecast
Market forecast is a continuation of market research in terms of time and space quotient. It is a quantitative and qualitative judgment and analysis of the future market demand and related factors of this project product based on the information obtained from market research and the conclusion of market information analysis report. In the feasibility study, the conclusion of market forecast is the necessary basis for making product plans and determining the project construction scale.
3.2. 1 domestic market demand forecast
In the feasibility study, the following factors related to market forecast should be explained:
(1) Consumers of this product.
(2) the consumption of this product. Consumption conditions vary according to product characteristics and performance. For example, automobile consumption needs corresponding road traffic conditions; The consumption of TV sets and refrigerators needs electricity and so on. When forecasting the market demand of a product, which consumption areas that do not have consumption conditions should be excluded from the total consumption objects.
(3) The characteristics of the renewal cycle of this product indicate the effective economic life of this product.
(4) Possible substitute products, namely substitutes.
(5) Possible new uses of the product. The emergence of product uses means expanding the consumption field of products and expanding the market demand capacity.
According to the above analysis, the domestic demand forecast of this product and the gap with the existing production capacity are put forward.
3.2.2 Product Export or Import Substitution Analysis
(1) substitution import analysis. Compare this product with the current imported products in terms of performance, weight, price, accessories and maintenance, and explain the advantages and favorable conditions of this product.
(2) Export feasibility analysis. If the products of the proposed project are capable of competing in the international market in terms of quality and technology, the demand for the products in foreign markets should be considered.
Analyze what restrictions or incentives the country has on the export of this product, the trade policy of the importing country of this product, the export direction of this product, and whether the export price is favorable.
Through the above analysis, the possible alternative import or export volume of the products of this project is predicted.
3.2.3 Price Forecast
To predict the product price, we should not only consider the product output, quality and the current price level of similar products, but also analyze the changing trend of international and domestic market prices, changes in national price policies, changes in the relationship between supply and demand of products in the whole society and other factors. Measures and possibilities to reduce the production cost of products; In order to expand the market, we need to adopt price strategy. And combine the above factors to predict the possible sales price of the product.
For products exported or imported instead, the pricing should also refer to the international market price and changing trend. If the product is exported, a letter of intent from the relevant party shall be attached.
3.3 Marketing strategy
In the environment of commodity economy, enterprises can't rely on the state for unified purchase and marketing. Enterprises should formulate appropriate sales strategies according to market conditions, strive to expand market share, stabilize sales prices and improve product competitiveness. Therefore, in the feasibility study, we should study the marketing strategy accordingly.
3.3. 1 Promotion Method
(1) Investor share.
(2) Enterprises promote themselves.
(3) partial state acquisition.
(4) Analysis of dealers and agents.
3.3.2 Promotion measures
(1) Establishment of sales and distribution organizations.
(2) Sales network planning.
(3) Advertising and publicity plan.
(4) Consulting services and after-sales maintenance measures.
3.3.3 Promotion price system
The promotion price can be determined according to the market sales forecast, which is generally used in the early stage of product production to expand market share with lower price, equal quality and excellent after-sales service.
Selling products at a lower price at the initial stage of production will have an impact on sales revenue, so we should set the price reasonably and take corresponding cost control measures. After a certain period of time, the price of the product can be gradually raised to a certain level according to the sales situation of the product.
3.3.4 Product Sales Expense Forecast
Product sales expenses include the establishment of sales organizations, sales outlets, training of sales personnel, product advertising, consulting and after-sales maintenance services. In the feasibility study, the product sales expenses should be estimated according to the product sales plan. For some products, sales expenses account for a large proportion of the cost, which can not be ignored.
3.4 Product Scheme and Construction Scale
3.4. 1 product scheme
(1) List the product name. When there are multiple products, the names of the main products and main by-products should be listed one by one.
(2) Product specifications and standards. Explain the selection basis of product specifications and standards.
3.4.2 Construction scale
Construction scale, also known as design production capacity, refers to the maximum capacity of the project to produce products with certain quality standards. Generally measured by physical units or standard physical units.
(1) Total construction scale. Explain the annual output of main products, main by-products and main equipment.
(2) The production capacity of main production workshops and the number of production lines.
(3) Explain the economic scale of the project, the comparative analysis of project benefits and costs under different scales, and explain the rationality of the construction scale determined by this project.
(4) If the project adopts the phased construction method, the total scale of the project and the phased construction scale shall be explained, and the starting and ending period of phased construction and the main contents of each phase of construction shall be explained.
3.5 product sales revenue forecast
According to the determined product planning and construction scale and the predicted product price, the product sales revenue can be estimated.
Product sales revenue can calculate the total annual sales revenue of main products and by-products, calculate the sales revenue and calculate the total sales revenue during the period. Sales revenue is generally expressed in the form of a list.
Chapter IV Construction Conditions and Site Selection
According to the demonstration and suggestion of the previous department on the product scheme and construction scale, and according to the product scheme and scale suggested in this part, the reliability of the demand and supply of resources, raw materials, fuel and power is studied; Make further technical and economic comparison between alternative sites and determine the new site plan.