Let's talk about this issue from the knowledge e-commerce that is very hot this year.
20 16 is the first year of knowledge payment. With the promotion of knowledge-based e-commerce such as access and Himalayan knowledge festival, users' acceptance of knowledge payment will be higher and higher.
With this knowledge, let's look at the reasons behind the success of e-commerce:
In the past many years, books have been the most important carrier of knowledge, and everyone has a demand for knowledge, so it is normal for us to buy books. But in this technological age, can books still meet our demand for knowledge? Not necessarily. Knowledge e-commerce provides us with a new way to acquire valuable knowledge.
Problems existing in the main knowledge carrier "book" in the past;
1. In this fast-paced world, "book" is no longer the best carrier of knowledge. For most people, the length of the book is too long and takes up too much time, which makes many people choose not to read or skim, which hinders their study.
2. The length of the book is long, and the core knowledge points need readers to think and organize themselves, which is inefficient and difficult. Many people may only have a half solution after reading it, and the experience is poor.
3. For creators, the low income and high threshold of book writing and publishing prevent many people from producing valuable knowledge.
4. For minority knowledge, readers are scattered, and books are difficult to promote and sell, which hinders the spread.
Obtaining this knowledge-based e-commerce learning method solves these problems:
1, one lesson a day, one lesson a week, distracts the learning pressure of readers, lowers the learning threshold, and is more in line with the current fragmented reading mode.
2. Let others think and read, tell you the conclusion and essence directly, and improve the learning efficiency and the depth of the knowledge learned.
3. Efficient learning, so that people can learn more knowledge points in a short time, will be the mainstream learning method in the future.
4. The obtained audio content further reduces the learning threshold. Listening is easier than watching, and you can do two things at the same time. The reason why Station A and the barrage are so popular is that you can see more comments when watching the video. At the same time, more information can be obtained.
5. For the learning efficiency of the three main knowledge carriers, video >; Audio >; Through audio and video learning, Chinese characters will be more popular in the future.
Of course, books are still a good carrier to record system knowledge and the best way for us to learn deeply, but they are not the best solution for us to learn. Different from the way of learning in the past, people in the future will no longer record knowledge itself, but an index of knowledge. When you use that knowledge and then go deep into learning, people's time is limited. In this era of knowledge explosion, this will be the evolutionary direction of our learning and memory.
Therefore, this way of knowledge payment is the inevitable result of the development of science and technology. With the hardware conditions of mobile phones and networks, the popularity of mobile internet and the software conditions of mobile payment, the format of knowledge e-commerce has been created.
An article widely circulated in QQ space is that people in China don't read books, so they are superficial and of low quality, full of sadness and various self-deprecating comments. I strongly disagree with this view.
1, watching news, reading online articles, reading blogs, watching Weibo, brushing friends circle and reading e-books are all the same as reading books. Are absorbing knowledge and understanding information. It doesn't mean that watching a mobile phone is playing, and the style of reading is higher. Using mobile phones to learn more advanced and efficient learning methods is in line with the current information age. Don't belittle yourself because of the complaints of people with outdated ideas. they
2. In addition, reading newspapers with pictures is because there was no signal in the subway or smart phones were not popular in the past few years. You can see all the news and books on your mobile phone. Do we really need to read newspapers or books that are inconvenient to carry and have little content in the car?
How to make valuable content and several methods of making content;
1, original content, own accumulation, own thinking and learning, structured, easy to understand, such as saying, for example, being a lecturer in the world, and even how to retouch pictures with a mobile phone, how to take pictures with a mobile phone and so on. These may be content that others are interested in and valuable knowledge to others.
2. Re-create and structure the existing knowledge in books or on the Internet, and express this knowledge through your own deduction, so that more people can learn more easily. For example, the popular TV dramas "The Rise of the Daqin Empire" and "The Legend of Mi Yue", whether official or not, are all based on the history learned from these TV dramas. Compared with reading boring books, ups and downs of film and television dramas are more acceptable ways. Of course, it is difficult for ordinary people to make film and television dramas, but you can do something that you are interested in and accumulated, which can be made into audio or text versions, such as interpreting a dream of red mansions, interpreting three-body and interpreting the universe.
3, content recommendation, if you don't have creative ability, but you can find the knowledge that others need from all corners, organize and share it, which is also creating value, such as Gu Vernacular translation of American talk shows.
Several ways to realize content:
1, through WeChat or QQ community, to provide in-depth services or sell goods for members.
2. Enter the acquisition platform, open Krypton and Himalaya, and do paid courses.
3. Use daily calendar, chat, Only Library and other platforms to charge for live voice or video.
4, settled in today's headlines, Penguin, Baijia, UC, etc. As a self-media.
Here are some ways to pay for promoting content. You can refer to the text version of this article.
Paying for knowledge, whether it is originality, re-creation or content recommendation, is a process of constantly hollowing out oneself, which requires a certain amount of knowledge accumulation, strong learning ability, or standardized knowledge production methods, such as a series of canned kitchen cooking videos. Only in this way can we continue to produce valuable content. Video, audio and text can be determined according to their own content, and the key is content.
1000 KK theory of fans
Tell a case around me. I have a regular hairdresser. I have been cutting my hair here for two years, once a month, and the fee is 59. If he has 1000 regular customers like me, he will earn 700 thousand a year. Except for special circumstances, fans of 1000 spend half their time cutting their hair here, earning 350,000 yuan a year. This is a very realistic success story.
In today's society, there are countless small brands that practice the theory of 1000 fans. This theory is valid. The key is how you create value for this 1000 fan.
I hope this case will inspire everyone.
This column ends here. Welcome attention: Qingshan talks about business opportunities. Wechat official account communicates with us. Thank you for listening.