So, what should we pay attention to when applying for WeChat official account?
1. What kind of WeChat official account is better to apply for? Wechat has two WeChat official account: subscription number and service number. Subscription is for self-media users and can collect and send information every day; The service number is mainly for merchants, and a secondary menu can be established. Enthusiastic about industry information dissemination, users facing the general public can apply for subscription number. For example, auto channel, the "Taizhou Metropolitan Network", applied for the subscription number of "Taizhou Motorists' Association", and published daily market trends, new car recommendations, activity organization and so on. Become a new media in the industry. For general 4S stores, you should apply for a service number. Because they provide car sales services, they don't need full-time staff to edit industry information like the media. Because the service number can be set in different menus, it is equivalent to setting up a 4S shop on the mobile phone, introducing new cars, accepting reservations, organizing activities and providing after-sales service to drivers and customers through the wireless platform. When registering the service number, it should be consistent with the basic information of the company, and the name should be intuitive and concise. After registration, you should apply for verification and submit the company bank account number. In this way, it means that the company has established a physical store on WeChat and has the function of online payment.
Second, how to develop the WeChat interface
The applicant company has many basic functions, such as menu setting, automatic reply, information editing, page jumping and so on. However, from the perspective of establishing a mobile commerce platform, this is far from enough, because WeChat cannot provide personalized data configuration mode for every user, and merchants have to connect their own databases to complete the relevant links of actual marketing. Therefore, micro-signals must also use open interfaces to develop their own application systems.
Generally speaking, 4S stores have their own websites with some basic functions. If we further develop a WAP website for mobile phones on the basis of PC internet website, on the one hand, it is convenient to share information and products with website management and resources; On the other hand, grafting the pages of mobile websites to WeChat platform can greatly enrich the content and realize the "trinity" of the platform, which is a labor-saving and efficient mode for management. The platform of WeChat official account can be directly applied to new car introduction, but only 8 items can be edited at a time, which is difficult to meet the business needs of 4S stores. If you customize the WAP page of the docking mobile phone, you can arrange all the models in the store without page restrictions, and directly enter the reservation system after browsing.
Organizing test drive activities is an important way to promote the operation of 4S stores. Using the basic function of WeChat, you can edit the content of single or multiple graphic modes, but it is difficult to arrange all the activities organized by the company before entering the latest activity organization. After entering the developed WAP page, both the list of all information and the graphic display of activities can be easily realized.
Third, interaction is the key to application.
At present, the names of various WeChat WeChat official account are varied, which makes people dizzying. How about making your WeChat official account an important tool for contacting and serving customers? This must put interactivity first.
General information dissemination has been difficult to attract users' attention. In order to improve its influence and attract customers' attention, 4S stores must work hard on interaction, such as organizing test drive, self-driving, questionnaire survey and lottery. In the past, 4S stores lacked their own promotion channels, and organizing activities was not only laborious, but also involved a lot of expenses and energy in publicity, advertising and organization. Now with the mobile media platform, it is easy to send activity information to users' mobile phones and spread it quickly through WeChat friends circle, which can greatly reduce costs and submit curative effects.
Therefore, when we apply WeChat account, we must focus on interaction, develop corresponding management database, do everything possible to collect basic information of users through activities, provide registration, consultation and appointment services, realize service docking with customers and promote sales performance. Take promotional activities as an example. When users browse new models, the platform will directly launch profit-making promotions and accept mobile phone reservations in combination with offline operations.
When customers are moved by preferential promotions and want to seize the opportunity to make a profit, the system will guide them to place an order in time and pay a certain deposit, so that potential customers can be transformed into real users immediately.
Fourth, payment system management.
The key link of e-commerce is to complete payment. Wechat launched "fast payment" for users. After binding the bank card number, mobile phone users no longer need to pay through other third parties, nor do they need bank U shield, password card and other operations. Just enter the password to complete the transaction. This is a new breakthrough in the mobile business model.
After obtaining the WeChat official account and applying for verification, the 4S store has bound its own company account, so it has established a settlement channel with WeChat users. Wechat users only need to agree to pay the deposit as agreed when signing up for activities and booking vehicles. After submitting "Confirmation", WeChat can directly enter the payment link. If the bank card has been bound, the system will automatically prompt the cooperation card number; If the bank card has not been bound, you will be prompted to bind the card number first.
When the user agrees to pay and clicks "Confirm Payment", enter the password as prompted to complete the transaction.
Fifth, use WeChat to improve services.
For most car buyers in 4S shops, there will always be problems in daily use, which requires 4S shops to provide timely and professional services. For 4S stores, if all car users can subscribe to their own WeChat official account, they can be provided with more comprehensive and timely services.
It can be seen that WeChat Gong * * is an indispensable business tool for 4S stores in the era of smart phones.
Whether using WeChat self-service platform or secondary development interface, if a 4S shop focuses on its own users, puts the most common problems on WeChat, and can provide interactive consulting services, no user will refuse to take the platform of "parents' family". 4S stores don't have to worry about how many loyal fans they have in the official WeChat account.