Second, SEO keyword guidance: what keywords will customers find in search engines for the sake of customers? Using SEO keyword search to attract accurate customers, we must understand customers' ideas. A successful person is not because he does well, but because he knows what customers want.
Three: banners, posters, leaflets, etc. In the main roads and places with heavy traffic, more people can understand the propaganda information by hanging propaganda banners. Then introduce the content and information of the activity through leaflets.
4. Offline publicity: Conventional offline publicity includes outdoor advertisements, building advertisements and newspaper advertisements. However, due to the consideration of timeliness and cost, more conference organizers will generally consider placing advertisements in the form of creative full-page newspaper advertisements, and generally choose to place advertisements in local newspapers with great influence in the host city of the conference.
Extended data:
Promote key division of labor and improve publicity efficiency.
Preheating publicity
All publicity activities are divided into online publicity, offline publicity or a combination of the two. The same is true for the publicity during the warm-up period, but more emphasis is placed on online publicity.
The warm-up period generally refers to the week before the official launch of the conference. During this period, the main purpose of communication is to expand the momentum of the conference and convey to the outside world what kind of conference XX will hold. Conventional online preheating publicity includes creative H5 publicity, countdown poster publicity, virus video publicity, invitation letter publicity and so on. Offline publicity includes outdoor advertisements, building advertisements and newspaper advertisements.
Creative H5 publicity
Creative H5 is always a classic material that people are willing to share and select. The difficulty in making this H5 lies in the display of creativity. Sometimes if an H5 is done well, there is no need to do other publicity during the warm-up period.
Countdown poster publicity
In recent years, countdown poster publicity has almost become the standard of publicity for various Internet companies to hold press conferences. Nothing more than countdown posters are appetizing, convenient for publicity and forwarding, and low in cost.
References:
Sogou Encyclopedia: A Summary of Campaign Publicity Strategies and Methods
1. The banner is hung on the main road of the school. By hanging publicity banners, more students of the Chinese University of Science and Technology can know more about sponsors, and other college students who come and go with the Chinese University of Science and Technology can also know more about sponsors, thus expanding the influence of sponsors and playing a better publicity role. Don't be too commercial
2. Posters Posters will be posted on the eye-catching bulletin boards and on-site publicity boards in the campus of the University of Science and Technology of China, and the posters will indicate the theme of the event, the organizers, the co-organizers, the organizers and the names of relevant units. On the poster, the merchant appears as a sponsor, and the company logo can be printed on it or the merchant can design it himself. Two of the big ones (3*7) are very eye-catching, hanging on the five walls of Yunyuan respectively, and the position of Zi Yuan is to be determined. (Note: Posters can also be provided by merchants and posted at the event site).
3. Leaflets Leaflets mainly introduce activities and business information. On the leaflets, the company appears as a sponsor, or distributes company leaflets at the same time. Projects can be distributed independently to all societies, departments and classes, and then distributed by their own personnel. If the company has a new brochure, it can help distribute it and be provided by the merchants themselves. (One-sided leaflet 1/3 can provide company information, but it can't contain promotional elements; The front of the double-sided flyer is the promotion of the activity content, and the back is the company information. )
The colorful flag reads "I wish Huazhong University of Science and Technology a complete success" with the company's signature.
5. Set up light boxes on East Kowloon Road and West 12th Road, which contain activity information and business information.
6. Some sponsors can post their own 1-2 posters on the exhibition board. This board of directors is not influenced by the propaganda of other organizations.
7. Publicity column Publicity leaflets and posters of sponsors are arranged by our department to be posted on the publicity columns of schools and apartments.
8. If the conditions for launching balloons permit, banners with activities and commercial characteristics can be hung in apartments and school corridors, which is not suitable for commercialization.
9. Website Publicity The relevant websites of the school (such as Huazhong University Online and Zuiwanting website) can provide more information publicity for the cooperative company on the website of the school association, and the report can be integrated into the company culture. The best businesses have electronic data.
10. The radio station publicizes the activities of the "Community Culture Festival" in a comprehensive and detailed way, and can also publicize the information of the title sponsors to a certain extent.
1 1. Live shows can introduce sponsors at the event site and ask merchants to provide some physical objects and materials.
12. It is of historical value to follow up the report in the relevant publications of the school.
13. prizes are sponsored by the company, and designs can also be printed across regions.
14. Employee supplies. Staff can wear clothes with corporate logo, work, live props, etc.
15. Two days before the publicity activity and on the day of the activity, you can set up a point to accept students' activity consultation, so you can also introduce your company.
16. On-site publicity activities can be arranged with props printed with merchant characteristics, or you can play some small games with company characteristics.
17. Guest Speech Your company can send representatives to participate in our activities, and you can speak on stage as a guest during the activities, preferably at the beginning or in the middle.
18. In the on-site thank-you activity, the company name appears in the form of oral thank-you, and the host, participants and players publicize the business information. The effect is very obvious.
19. On the day of the questionnaire survey, you can conduct a questionnaire survey at the information desk, and it is best to have a lottery.
20. When necessary for media promotion, major media in Wuhan can be invited to interview.
2 1. During the lecture activities, you can hold public welfare lectures on humanities, information or education related to the business nature with the cooperative company.
22. Gift distribution partners can provide small gifts (stickers, badges, calendars, etc.). It is related to the culture or business nature of their company, and we can arrange personnel to distribute it, which can also have a good publicity effect.
23. We can use the slogan of * * * to make the slogan of * * * for our school (widely advertised), and we can name the merchants.
24. Put up billboards at the roadside of the school and at the entrance of the student apartment, and call the merchants at the same time.
25. After the tailor-made merchants decide to cooperate, we will arrange a professional publicity and planning team to produce relevant specific publicity and planning books according to the characteristics and culture of the merchants. Print, TV, newspapers and magazines, online advertising, radio, text messages, roadshows, enough? Are you afraid it won't work? No way, this is an era of lack of attention, and it is even more ineffective without publicity. Advertising, leaflets and publicity methods are as follows:
3. Leaflets Leaflets mainly introduce activities and business information. On the leaflets, the company appears as a sponsor, or distributes company leaflets at the same time.
5, light box, light box content contains activity information and business information.
6. Some sponsors can post their own 1-2 posters on the exhibition board. This board of directors is not influenced by the propaganda of other organizations.
7. Publicity column Publicity leaflets and posters of sponsors are arranged by our department to be posted on the publicity columns of schools and apartments.
8. Raise the balloon
9. Website promotion
10, radio publicity
1 1. Live shows can introduce sponsors at the event site and ask merchants to provide some physical objects and materials.
12, published and promoted.
13, prizes are sponsored by the company or can be printed with patterns.
14, staff supplies, staff can wear clothes with corporate logo, work, on-site props, etc.
15, billboard