Duanmu Ci refers to Duanmu Ci, one of the seventy-two sages of Confucius, and also a person in the Spring and Autumn Period. Duanmu is his name, and he also has a famous word-Zigong. Zi Gong was not only an outstanding disciple of Confucius, but also a successful businessman, so he was regarded as the earliest Confucian businessman in the history of China. In many ways, today's businessmen should really follow Zigong's example. However, what we need to learn is not only Zi Gong's business ability, but also his profound knowledge and benevolent character.