Tik Tok completely removed the virtual product. On the same day, Tik Tok issued a statement saying that due to the system upgrade, virtual products, such as life and entertainment recharge products and knowledge paid courses, will be removed from the platform from March 24, and these two categories do not support distribution for the time being.
This means that Tik Tok directly cuts off the way for knowledge bloggers to make profits by selling courses. The official did not elaborate on the specific reasons why Tik Tok removed virtual goods this time. But what is certain is that this move will have a great impact on Tik Tok's knowledge blog.
Real-time classroom sales
With the blowout development of the live broadcast e-commerce industry, live broadcast with goods has become one of the most important cash channels for knowledge bloggers. On this basis, the knowledge of carrying goods gradually took shape and evolved into two forms. One is that the anchor directly sells his own knowledge products, such as courses and columns, and the other is that the knowledge anchor brings goods to comprehensive products, such as Dong and Luo Yonghao.
It should be noted that two or three years ago, the live class was in full swing and there were many entrants. At that time, many CEOs of online education companies entered the live broadcast room to promote their products and services. For example, at the end of April, 2020, Li Yongxin, the founder of Zhonggong Education, entered Tik Tok Live Studio. Shortly after he started his career of selling classes live, the founder of chalk public examination also entered Taobao Live Studio to sell classes. At the end of the same year, Yu, the chairman of New Oriental, appeared in the live broadcast room and loved to visit the live broadcast room to teach the foreign teachers' year-end ceremony next to the brand of New Oriental.