1. Distribute nearby
This method is the most commonly used method in beauty salons, that is, sending beauty salons or other staff to distribute some leaflets, coupons, free cards and other materials around beauty salons to attract new customers into the store, so as to achieve the purpose of clinching a deal.
It should be said that this method has low cost, wide coverage and fast information transmission. In recent years, it has also been relied on by beauty salons and achieved good results. However, this method has become increasingly ineffective. On the one hand, due to its inherent defects, such as limited data area, single content and low grade, it is impossible to spread relevant information to consumers as richly and vividly as possible. On the other hand, it is because beauty salons lack integrity and customers are dissatisfied. For example, they promise to make faces for customers for free but sell them hard, and they also charge manual fees if they don't spend. Therefore, in order to make this law achieve good results, it should be effectively promoted from the following aspects.
① Pay attention to the design and printing of leaflets, coupons and other materials, strive for novelty and uniqueness, and ensure good quality.
(2) Do a good job in the training of distribution personnel, including the specification of distribution skills, image and language.
(3) Pay attention to the choice of allocation time and place, and be targeted, especially the choice of allocation objects.
(4) to effectively arrange and strictly inspect and supervise the work of the distribution personnel to prevent waste of information and leave early.
2. On-site consultation
As one of the ways for beauty salons to expand customers, "on-site consultation" has a very good effect. Because integration is a way to take the initiative and actively seek communication with target consumers. A way of communication in this respect. On the one hand, it can help beauty salons understand more consumers' ideas and needs, enhance their professional image and realize the growth of customers; On the other hand, we have the mentality of encouraging employees to work actively, enhancing their communication skills and increasing their social experience, thus creating a more professional and active employee.
Beauty salons should make reasonable arrangements when sending employees to consult at home, and require beauty hairdressers to be flexible, humble, enthusiastic and thoughtful when communicating with customers.
(1) To choose a good time for on-site consultation, one hour after dinner is generally appropriate.
② Pay attention to the failure of the knocker when visiting, and take the initiative to identify yourself. You'd better carry your work permit with you.
(3) Choose a good tour route, implement their respective areas of responsibility, and avoid invalid repeated visits.
④ Don't wander around and keep an easy-going attitude when consulting in customers' homes.
⑤ Appropriate follow-up should be conducted after consultation, but endless harassment should be avoided.
3. Group sales
For beauty salons, it is labor-saving and profitable if they can win the group sales, which is very popular with some bosses with brains and connections. The so-called "group marketing" refers to a management method of looking for some administrative organs, enterprises and institutions to carry out public relations in order to obtain a larger sales amount. It should be said that group buying sales will often become a new "economic growth point" for beauty salons.
Group sales are characterized by large sales volume, strong timeliness, low advertising investment and high profit rate. For example, for the Spring Festival, March 8th and other festivals or major events, some government agencies and units often need to issue benefits, and sending "beautiful women" is both affordable and fashionable, which is very popular among some female employees. Group sales do not need to spend advertising investment, which is really desirable for beauty salons.
Pay attention to several aspects when buying and selling beauty salons.
(1) For public relations units, it is necessary to know who is the real decision maker.
(2) The products provided are preferably complete sets of products or courses of treatment.
③ Generally, it is better to provide maintenance products.
(4) master the settlement time. Group sales often have the risk of traps. In other words, if the account is not settled in time, it may lead to the departure of the original decision maker and the situation that the successor can't take care of it, resulting in the loss of the beauty salon.
4. Marketing Alliance
In other words, beauty salons are generally small in scale and weak in strength, and a single promotion often fails to achieve effective purposes and is easy to get lost in the noise of the market. And joint promotion with other enterprises to attract customers can achieve the purpose of less investment and greater impact, and bring significant customer growth to beauty salons.
Beauty salons should grasp the following points when adopting the method of joint promotion.
① Choose a good partner. Although they are different industries, they can't be unrelated. We should also consider the reputation and strength of the partners so as not to confuse the positioning of the target customers.
(2) should attract the attention of the partner. That is to say, in the joint promotion, both partners should stand in the same trench and carry out each activity seriously and responsibly, so as not to "shave their heads and carry their loads", fail to achieve the purpose of promotion and waste resources.
(3) Before the joint promotion, there should be a detailed planning scheme, do a good job of cooperation and effective communication, achieve barrier-free dissemination of information, and truly implement the scheme in the work.
Beauty salons should also have an irregular independence and vigilance to prevent partners from "trapping" and "accompanying their husbands and soldiers".
It should be said that beauty salons can often bring unexpected customers to beauty salons as long as they are reasonable, favorable and proper.
5. Online sales
In this ever-changing era, network marketing has been attached importance by more and more operators. So, how do beauty salons do online sales?
In fact, as far as online companies are concerned, they also attach great importance to beauty salons. For example, well-known websites such as Sina Sohu and Netease have special columns. There are more and more professional beauty salons, such as Asia Beauty Business Network, Want Want Beauty, China Beauty Industry Network, and many local websites, which provide a good platform for the development of beauty salons.
To make good use of these platforms, beauty salons must pay attention to the following points.
(1) We should choose the online media in a targeted way, so that more target consumers can be exposed to this information.
② Pay attention to the wording and authenticity of information release, and don't exaggerate or release false information.
(3) Find the same attractive selling point. Attract the attention of the target customers.
④ There should be good information feedback channels to facilitate communication between customers and beauty salons.
The beauty salon industry is a fashion industry, and the beauty salon is a "dream workshop" of fashion and beauty. More and more consumers have learned about the service items and products of beauty salons through the Internet, especially the so-called "white-collar workers", and the Internet is their passion.
6. TV and newspaper advertisements
This is also a common method used by beauty salons, which not only brings considerable tourists to beauty salons, but also effectively expands their popularity. However, the cost of this method is relatively large, and ordinary small and medium-sized beauty salons can't afford it.
Beauty salons should have detailed plans to attract tourists through this method, and also cooperate with the daily business activities of beauty salons and implement them according to the changes of seasons.
① Choose good channels and time, and put the media into fashion programs as much as possible.
(2) Don't advertise aimlessly or on a whim, and effectively carry out advertising activities according to the preferences and consumption psychology of target customers and the objective operation of beauty salons.
(3) Summarize the effect of advertising in time, and avoid measuring it with temporary gains and losses.
In short, there are many ways for beauty salons to expand customers. The key is that beauty salons should adopt corresponding methods according to their own actual situation to achieve the purpose of expanding customers.