Then, the fans have strange expressions; The user picks up the "period head"; Manufacturers brush the sense of existence. That's all!
But everyone in the industry knows that every auto show actually means a "war" without smoke, or implies the infighting between major auto shows, or it also hides the infighting between brands. We can get a glimpse of the inheritance and future of a brand from every exhibition. The same is true of this 2020 Beijing Auto Show.
1.2020 The uniqueness of Beijing Auto Show
Due to special circumstances, this year's Beijing Auto Show was postponed from April to September. Previously, Detroit, Geneva, Paris and other international auto shows have been cancelled. Therefore, in 2020, Auto China will become the only A-class international auto show in the world. Based on this, there is even an industry comment that "the16th China in 2020 will go down in history."
More realistically, thanks to the proper control of the domestic epidemic, China's automobile sales accounted for 32% of the world in the first half of the year. On the other hand, in the global market, the automobile sales in the United States decreased by 9.5% compared with that before the epidemic, and the automobile sales in Europe decreased by 65,438+07.6%. Therefore, the global auto companies have turned their attention to the fastest-growing China market, which makes the importance of this year's Beijing Auto Show particularly prominent.
2. New energy plays the leading role
In previous auto shows, we often saw a separate booth called the New Energy Pavilion, but this year it was gone. Opposite to Weilai booth is Mercedes-Benz booth, opposite to Tucki booth is Hongqi booth, opposite to BYD booth is Audi booth, and Polestar? Opposite the booth is the finidi booth in England, and opposite the Lectra booth is the BMW booth. The participation rate of new energy vehicles is as high as 40%.
What's more worth mentioning is that the Beijing Auto Show also held the "Third Beijing International New Energy Auto Show" and the "Parts Exhibition Hall" in the old building, which lasted for three days from September 28th to 30th. New energy really played a leading role in this Beijing auto show.
3. Luxury cars have entered the "pure electric age" in a big way.
At the 20 18 Beijing auto show, luxury car brands have not set foot in the field of pure electricity too much, but at this year's Beijing auto show, pure electric vehicles have occupied the C position of major luxury car companies.
Among them, BMW brought the first pure electric SUV model BMW iX3/ the first pure electric four-door coupe concept car I4; Volkswagen announces the first pure electric SUV? Volkswagen ID.4 will be officially released on 10124 October; Q4, Audi's two pure electric vehicles? E-tron concept car and e-tron? Sportback completed China's debut; Mercedes-Benz released EQS；; , a large luxury car; Lexus' pure electric concept car LF-30 made its debut in China; Volvo brings the first pure tram XC40? Recharge; Ford brought a mustang? Mach-e.
4. Tech people obsessed with fuel cars
Although new energy vehicles play a leading role, it does not rule out that some brands are obsessed with fuel technology. For example, Mazda not only took advantage of the 0/00th anniversary of the brand/KLOC-to put many classic models in the brand history on the booth, but also brought SKYACTIV to the Beijing Auto Show. X gasoline compression ignition engine. Next door to Mazda, aston martin also adopted a trend, bringing a limited edition replica of the most classic 007 car DB5, equipped with a 4.0-liter inline 6-cylinder naturally aspirated engine. Isn't that interesting?
5. Webcast becomes mainstream
At the Beijing Auto Show, the organizing committee set up an official live broadcast room for the first time in history and an unprecedented official live broadcast at night. During the auto show, almost every corner of every exhibition hall can see a live broadcast army fighting alone or in teams, and stabilizers+mobile phones/cameras have become standard. And their appearance even stole the limelight of the car model. If we say that a considerable number of netizens pay attention to the auto show not to see the car, but just to see the car model; Then this year, maybe more otaku will choose to hold the mobile phone screen and let the young lady at the scene take them to the auto show.
6. Between big waves and sand washing brands
At the 2020 Beijing Auto Show, many automobile brands were absent. Among the traditional brands are Brilliance, Baowo, Haima, Zotye, Lifan, Hanteng, Ma Jun, Landwind, Siwei and Cheetah. Ideal, Mahayana, Cloudy, Aichi, Future, Evergrande, Singularity, Eknik, Bojun, etc. In the new force of making cars; McLaren, Alfa Romeo, Ferrari, Renault, DS, etc.
Do those brands that didn't participate in the exhibition still save money? Or "the end of the road", or it is difficult to participate because of the impact of overseas epidemics. But on the whole, some of them have no "power to fight back" in the face of the rapidly changing automobile market.
In addition, while more brands insisted on participating in the exhibition, no press conference was held in any form. On Media Day, Dongfeng Peugeot, Guangzhou Automobile Acura, Subaru and SAIC-GM all chose to show themselves quietly.
Of course, it is gratifying that we have also welcomed new faces such as Tucki, Seles, Skyline, He Zhong, Gao and HiPhi, and injected new vitality into the field of new energy vehicles.
@ obscene:
Auto show is not only a "auto show", but also a brand game, a technological innovation and a "glimpse" of our future lifestyle. Let's just watch and cherish it. After all, there may be no auto show to see, don't you think?
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.