In the traditional concept of China people, home is very important. Only when you have a house can you have a home, so the house has become a standard for modern young people. China's real estate industry is becoming more and more prosperous, while China's housing prices only go up and down.
Shell is also a real estate agency. In the nine trading days after listing, it was 398.7 billion, directly surpassing Vanke and Evergrande. This company was founded only two years ago. Why will it become the leader of the real estate industry? What did she do?
1, scale.
In fact, the predecessor of Shell is Love Home. Chain Home has received huge investment from many real estate companies, and Shell has also received investment from Tencent, so this company is very rich. So they keep advertising and buying companies, so that they can quickly occupy the market. In two years, the average amount of the company in first-and second-tier cities accounted for 30%.
2. The concept of running water.
In the IPO report of 20 19, the shell said that its total turnover reached 2. 13 trillion, which is the e-commerce platform second only to Ali. And now it is the largest real estate transaction and information service platform in China. Now it has served 500 thousand owners and nearly 3 million guests, and their houses have exceeded one million.
2. 13 trillion is equivalent to 2% of GDP. In fact, this is not the operating income of the shell, but the total value of the property he sells. So he has been doing conceptual work.
3. technology.
With the advent of our Internet era, science and technology are the primary productive forces. This company uses big data and vr to see the house, so it dare not combine the network with real estate. So shells are sought after by the market.
Secondly, Shell has also changed its services. Some intermediary practitioners always have poor integrity. Skipping orders, smuggling orders and eating the price difference are old problems in the intermediary industry, but they have not been curbed. However, Lega has joined many channels such as Deyou to improve service quality. In addition, the profit of shell is also very low, and the commission of chain home has been maintained at 2%, but they still have to face advertising expenses, personnel costs and store expenses, so the profit is also very low.
With the rise of the real estate industry, a large number of entrepreneurs have emerged. These entrepreneurs have different ideas. It is precisely because of their different thinking that they have different marketing concepts and methods. So during this period, some will succeed, and some will only be acquired.
In fact, the real estate industry is not a profiteering industry, and they also need to face many costs. This listing only keeps Shell Real Estate active in people's eyes. In fact, further efforts are needed. That's all Bian Xiao got. Welcome to leave a message in the comments section.