Cai Zhen's series of artistic painting materials is also the best in the domestic market. As early as 1998, Cai Zhen developed and produced a new type of oil painting stick. After more than ten years of development, it has achieved a leading position in the field of children's enlightenment painting materials. Oil pastels, advanced crayons, watercolor pens, colored pencils and watercolor gouache pigments all have a high market share. In 2005, "Cai Zhen" brand series of art painting materials won the title of "True Color".
True Color's "True Color" brand is one of the leading brands with world influence in China stationery industry. Won the title of "Top Ten Stationery Brands in China" for three consecutive years, and the brand value reached 65.438+229 million yuan in 2006. In 2006, it won the only honorary title of "Top Ten Stationery Brands in China in the World Market in 2006" at the 14th World Productivity Congress. In June 2006, "True Color" became the first China stationery brand to enter the brand hall of Frankfurt International Stationery Exhibition. In 2007, "True Color" was recognized as "China Famous Trademark".
True Color adheres to the tenet of "making world-class products, creating world-class brands and becoming world-class enterprises" and aims at "a comprehensive one-stop professional stationery supplier", constantly developing and updating better professional stationery products to meet the needs of global consumers and create a better future together with you!