At that time, 5.25 million photographed a residential land in Shenzhen with a net profit of 4 million. What happened afterwards?

All along, every era has entered a critical stage of development, and there will always be various new development concepts. People who dare to innovate, seize opportunities and forge ahead will often become the symbol of an era and will be remembered by the general public. Such people not only rely on personal courage, but also can make a calm and objective analysis of complex situations and finally make a rational choice. Therefore, success is not accidental, and everyone who is successful will inevitably encounter opportunities and challenges unimaginable to ordinary people. How to find opportunities in challenges and seize them decisively is the key to success.

Shenzhen was chosen as the experimental field of reform and opening up.

With the development of reform and opening up, many people have achieved success and prosperity, and Luo Jinxing is one of them. Luo Jinxing, 1935, from Huiyang, Guangdong. /kloc-at the age of 0/5, he responded to the call of the state to enter the military school and was sent to the Korean battlefield as a signal soldier. After the war, Luo Jinxing has been engaged in post and telecommunications since he returned to China, and served as the deputy director of Huiyang Post and Telecommunications Bureau in Guangdong in the 1970s. In the early days of reform and opening up, the development and construction of the city faced new changes. Shenzhen was selected as the experimental area for urban reform and construction, and a number of reform measures were implemented.

Luo jinxing

From 65438 to 0979, Luo Jinxing responded to the call of the state and actively participated in the urban construction reform in Shenzhen. But to his surprise, he has been engaged in post and telecommunications and was assigned to the Housing Authority. Luo Jinxing seems to be at a loss in the face of a strange field of work. To this end, he took the initiative to reflect to his superiors, hoping to redistribute his work. However, in the face of the actual problems in Shenzhen at that time, the leader refused his request and gave him a dead order: the housing problem led by Shenzhen must be solved.

Amateur Luo Jinxing has become a leader in the real estate industry.

The firm answer of the leader made him give up his original fantasy. Later, no one expected that Luo Jinxing took root in the real estate industry and did many great things that ordinary people dared not do, which played a leading role in the development of the real estate industry in Shenzhen. At first, lack of funds was the biggest problem facing Luo Jinxing, and local financial allocation basically didn't play much role for him. In desperation, he can only find another way to raise funds. Later, a Hong Kong businessman gave him an idea to obtain funds by selling or renting land in Shenzhen. At that time, this measure was not consistent with the land management regulations of our country at that time.

Luo Jinxing and his early colleagues

However, faced with enormous pressure and pressing problems, Luo Jinxing decided to take a chance. After reporting his ideas to the superior leaders, he got support and worked out an alternative method with the leaders, that is, compensation trade. That is, the government goes out of the land and Hong Kong businessmen invest in cooperative development, so the theoretical source of land use is found in Selected Works of Lenin. Later, after negotiations with Hong Kong businessmen, Luo Jinxing made 85% of the profits, and soon established the Shenzhen Special Economic Zone Real Estate Company, with Luo Jinxing as the general manager of the company. At that time, his company earned 5 million yuan in the real estate project of the first commercial housing community in China, which was developed in cooperation with Hong Kong businessmen.

Luo Jinxing bids for land.

Luo Jinxing's bold approach has created great benefits, and his measures have been affirmed by the state. From 65438 to 0987, after the promulgation of the new land law, the Shenzhen SAR government boldly held the first land auction in China. Luo Jinxing, who had been in the real estate field for many years at that time, naturally would not miss this opportunity. In the end, he successfully photographed the land that the SAR government "publicly bid" at a high price of 5.25 million. At that time, the area of this land was 8588 square meters. Later, a reporter questioned that Luo Jinxing had successfully photographed this land. Luo Jinxing said that he will not lose money, nor will he make huge profits through this land, and the final profit will not exceed 15%.

Luo jinxing

Later, Luo Jinxing built Dong Xiao Garden on this land. Luo Jinxing insisted on his promise at that time, and finally clinched the deal at a price not exceeding 1600 yuan per square meter, while the market price at that time was 2,000 yuan per square meter. Even so, Luo Jinxing's company actually made a net profit of 4 million yuan. Later, after more than ten years' development, the small company of that year has developed into Shenfang Group, becoming a national leader in the real estate field, and Luo Jinxing has also become a legendary leader in the real estate field.

Luo jinxing

The company's employees have gradually grown from the initial six to more than 6,500, with total assets reaching 4.2 billion RMB. As a successful person, Luo Jinxing was not influenced by fame and fortune because of his great achievements, nor was he troubled by money, so he did a good job from beginning to end. From 1980 to the end of 1990s, he lived in the housing allocated to him by the Housing Authority. Later, when he resigned as the general manager of the company, he did not own Shenfang shares. Now, 85-year-old Luo Jinxing lives a quiet and ordinary life at home. Whenever someone asks him the secret of success, he always answers seriously: dare to innovate and put it into practice. Now there are many high-rise buildings in Shenzhen, and the modernization of the city is becoming more and more perfect, which is inseparable from Luo Jinxing's efforts.