Honesty is an important intangible asset of an enterprise, a magic weapon for its survival and its core competitiveness. All business activities of an enterprise must rely on this intangible asset to proceed smoothly. Only by striving to build the integrity of enterprises and creating a good market environment can enterprises succeed. Nowadays, our tobacco industry is also facing an unprecedented strong impact, and challenges and opportunities coexist, so integrity is our concern. As a tobacco circulation enterprise, customers are the terminal of the enterprise, the key for the enterprise to occupy the market and the solid foundation for its development. Our sincere service will directly determine the customer's loyalty and satisfaction to the enterprise, and the customer's loyalty and satisfaction will also directly determine the development prospect of the enterprise.
At present, under the call of "Shanghai Network Construction" of the State Administration, how to establish a standardized and perfect sales network, enhance core competitiveness and firmly control the cigarette market is the focus of current work. At this stage, although we have relatively perfect network hardware, our network software is very fragile, especially the foundation of rallying retail customers and serving retail customers is not solid. The foundation is not firm, and the ground shakes. At present, it is the primary work of enterprise credit construction to improve the network unity and the ability to serve retailers and establish an unbreakable unity of wholesale and retail interests. First, speed up the modernization process and application of network construction. At present, our network has taken shape. What we need is to break away from the primary stage of network construction as soon as possible and change to the modern circulation of "telephone ordering, online distribution, electronic settlement and modern logistics", shift the focus of network construction from hardware construction to functional play, adopt "three offers" and enhance the service connotation.
(1) Insist on providing effective supply, and organize supply centering on consumer demand. The market is consumer-oriented, so is the cigarette market. We should actively meet the needs of consumers, adopt personalized sales methods to guide consumption, and improve market satisfaction.
(2) Insist on providing stable operating profits, set reasonable prices and spreads, and ensure that retailers have long-term stable income.
(3) Insist on providing services attached to tangible goods, increase emotional input, and keep the communication channels with retailers open. Secondly, strengthen the internal construction of the network and adhere to the "people-oriented" business philosophy. In the modern circulation system, the change of cigarette call sales is the biggest, that is, the call sales staff changes to account managers and plays a central role in the new distribution model. Therefore, the quality of network construction is directly related to the working ability and professional quality of account managers. For this reason, the major reform of cigarette visiting and selling plays an important role in network construction, and it is of great significance to adhere to the integrity of visiting and selling.
First, establish the concept of "customer satisfaction". There is a famous saying: "Those who win the hearts of the people win the world". For account managers engaged in online sales, they should understand the market economy law of "those who win customers win the market". "Customer satisfaction" is the magic weapon of market competition, and making "customer satisfaction" depends on the level and quality of service to a great extent. We must establish the concept of serving the retail households wholeheartedly and solve their problems effectively, so as to achieve the fundamental purpose of understanding the demand, guiding consumption and finally firmly occupying the market.
Second, master certain communication skills.
In the marketing activities of products, retailers often make certain judgments according to the propaganda of account managers. Therefore, for account managers, mastering certain communication skills can not only gain the trust of retailers in a short time, but also convey product information completely and improve the efficiency of marketing activities. Usually, in marketing work, account managers should observe more and understand more, accurately grasp the "pulse" of retailers, find the starting point of work, be good at dealing with all kinds of people and things skillfully, and achieve "three essentials" in daily marketing work, that is, sincere attitude, enthusiasm and confidence.
Third, have excellent business knowledge.
In daily work, we should pay attention to the study and accumulation of business knowledge. In the process of introducing products, we must first have a comprehensive understanding of the price, quality and scientific content of products, and have strong oral expression skills, and be generous and decent in words and deeds, so that retailers can trust you, respect you and understand you. Honesty is the foundation of an enterprise and the need of its long-term development. As the old saying goes, "If you don't agree with a word, it's hard to catch up with it." Nowadays, the integrity construction of tobacco enterprises is imminent. Let's take action and establish the service concept of "serving others and being happy", then our tobacco industry will have a more brilliant tomorrow!
If three gentlemen come to us at the same time: one is Mr. Wealth, the other is Mr. Success and the other is Mr. Honesty, which gentleman would you invite into your home? Wealth is the pursuit of people, and some people will rush to ask for wealth; Success is the goal of mankind, and some people will beat them to success; Honesty is in people's hearts, but some people have no time to take care of it. As a result, the wealth won is in vain, and the success won is nothing. Only those who invite Mr. Honest, Mr. Wealth and Mr. Success will follow, and they will sit firmly at home. What I want to talk about today is the first person who invited Mr. Honest, just like everyone here. He is Yang Hongyun, general manager of Yancheng Hotel in Hengyang City, Hunan Province.
Yang Hongyun was originally a foreigner in the hotel industry. 1987 The second batch of disarmament million list was transferred to Yancheng Hotel. This regimental cadre, who was received by Mao Zedong, Zhou Enlai and Deng Xiaoping three times in the army during the years of 1, 1965 and 1, quickly overcame the operational difficulties and mastered the relevant knowledge of the hotel industry with the unique loyalty, perseverance and determination of soldiers. He got 100 in the official exam. The score of 100 proves that Yang Hongyun has completed the role change.
The layman became an expert. Completed the preparatory action of "squatting down the pilot's wings and letting the excitement have a rest". 199310/kloc-0 became the general manager of Yancheng Hotel on October 6th.
From his score of 100, we can see his moral sentiments of honesty and integrity in the enterprise. From the second day he took office, we saw his commitment to employees and his excellent character of keeping his promise and being honest with employees. "If your salary and bonus are lower than the level of the same industry in the whole city, I, Yang Hongyun, will resign automatically." After the thunderous applause, the insider squeezed a sweat for him. Hengyang City, with a population of more than 7 million, has seven counties and five districts with hotels of all sizes, and the network hotel industry is in great demand. Will Yang Can's promise be realized in this battlefield without smoke? Yes, I can! In order to realize his promise, Yang always tries his best: employees regard customers as God, and Yang always regards employees as God; Most workers welcome guests from all directions with smiles; Yang always smiles at people who are loyal to their duties and go to work on time; Employees have made contributions to expanding customers and serving customers, but Mr. Yang is building a people-oriented management platform with wisdom and sweat to realize employees' interests. The promise activated the paralyzed guests, and the promise activated the people of Yan Bin. In the promised second year, the per capita salary and bonus of employees in Yan Bin reached the highest level in the same industry.
That's not enough. Yang Hongyun is going to sprint a four-star hotel. Sprinting for a four-star hotel is a great career that Yang Hongyun dreams of. Its significance is not only to upgrade, but also to open the window of Hengyang City. This project costing hundreds of millions of yuan is no joke. Can a four-star hotel be built with the accumulation of Yan Bin? Obviously not! Can you attract investment by attracting investment? All right! Who wants to put their money into this battlefield without smoke? Can I rely on a loan? Sure!
Which bank dares to take such a big risk? Thinking from left to right, Yang always thinks of the Bank of China. President Jiang of China Bank is a fellow villager who grew up with him. Many years ago, Yang Hongyun borrowed 5 yuan money from him to buy glucose for his sick mother, and promised to pay it back in full within seven days. You know, at that time, it was 5 yuan. If you take a vegetable farmer's cart as an example, it would take a whole week. Three days passed, five days passed, and on the sixth day, there was still no sign of Yang Hongyun. It seems that this five dollars is hopeless. On the seventh night, Yang Hongyun unexpectedly appeared.
The bright moonlight lit up Yang Hongyun's smile, 5 yuan money in his hand, and sweat and fatigue on his face. You know, Yang Hongyun came from Shiwan Town, 8 kilometers away. She earned 5 yuan and paid back the money by moonlight. She ran to fulfill her promise. What a coincidence! Yang Hongyun, who took the initiative to invite Mr. Honesty, not only aroused Yan Bin's true sense of morality, loyalty and professionalism with his whole body, but also really attracted wealth and success. Foreign capital came, and the loan from China Bank came, which made Yang Hongyun very bullish. It was in this hot land of Yan Bin that he created the myth that others thought it impossible to build a four-star hotel.
Looking back on Yan Bin's 10-year history, from two-star to four-star, from the best star-rated hotel in China to the National Youth Civilization, from fixed assets 1 more than 10,000 yuan to the present 1 more than 100 million yuan, from a few employees in India to more than 730 employees today, from paying taxes to 3.4 million yuan, from employees' monthly salary to "cheating", these are all fruits of honesty. No matter how the situation changes, no matter how fierce the competition is, no matter when the trees in the same industry fall, Yang Hongyun, who is honest, will never give up, and the banner of honesty has been flying high over Yan Bin.
Honesty has become an intangible asset in Yan Bin and the main source of wealth in Yan Bin. Honesty is not only the fundamental condition for the development of Yan Bin, but also the solid cornerstone for the success of Yan Bin. May the cause of Yan Bin, under the leadership of honest Yang Zong, hold up a better and brighter tomorrow with honest team, honest staff and honest culture.
Three friends, look what I have in my hand. Hey, 1 yuan. Yes, 1 yuan is far less attractive than a hundred-dollar bill. However, this insignificant 1 yuan has different values in different hands. I am a banker, dealing with hundreds of clients every day, collecting money in and counting it out. That day, I was busy with my business when I heard a voice coming in: "Comrade, you made a mistake in money!" " "I glared at my heart, and the first thing that came to my mind was: Didn't someone take advantage of the chaos to give an idea? I looked up at the speaker suspiciously. That is an old gentleman.
I said, "No way? ! We are reviewing it. " "Hey, this is wrong. You overpaid me 1 yuan? " The old man said with a smile. When I received 1 yuan from the old man, my heart was so heavy that I was deeply ashamed of my unwarranted suspicion. Another story of 1 yuan happened on my bus. A drunk young man rushed into the car, and the conductor suggested, please buy a ticket if you don't buy it. The young man sat on the stool unmoved, and the conductor went to him to remind him again: "Please make up the ticket!" " "The young man deliberately borrowed wine to pretend to be crazy and sell silly, and finally got off with the crowd.
You see, it's also 1 yuan, one is deceptive and the other is honest; One is spurned and despised, and the other is awe-inspiring; One is humble and small, the other is lofty and great. From the perspective of interests, 1 yuan is so small; But from the height of personality, 1 yuan is so precious.
Honesty and trustworthiness are the traditional virtues of our Chinese nation. In ancient times, Emperor Gaozu trusted Zhou Bo's honesty and entrusted him with great events. Qi Jinggong respected Yan Zi's personality and entrusted him with the important task. "A promise is as good as a thousand dollars", "A promise is as good as a promise, a promise is as good as a promise", and "Honesty is the way to raise a gentleman's heart", all of which have been passed down through the ages. However, today, the word "honesty" is increasingly forgotten and ignored by some people, and some even shout loudly: "What is the value of honesty? Conscience value geometry? "
Honesty has been trampled on, bullying, bullying, bullying, like a cancer spreading slowly in society; Wandering in people's lives like ghosts.
Did you get a look at him? The "bean curd residue" project has caused blood and tears of casualties. Did you hear that? The "big-headed doll" fed with inferior milk powder groaned and cried under the drip. We also have rice noodles made of formalin, dried peppers smoked with sulfur, and turtles fed birth control pills ... this is not shocking, sad and tearful. We are afraid and we are angry; We call for the awakening of morality, honesty and conscience and the return of honesty!
People will stand without faith, business will flourish without faith, and politics will collapse without faith. Integrity is brand, integrity is competitiveness, and the power of integrity is unstoppable! Hu Gang, a new generation of entrepreneurial elite, takes "honesty" as the creed and "profit under the sun" as the enterprise criterion. Starting from 1994, with amazing courage and boldness, we established the New World Group with more than ten holding companies today. Today, his business spans three major fields: electronic information, biopharmaceuticals and environmental protection, and has become a well-known giant in the it field.
Zhang Ruimin of Qingdao Haier did not hesitate to throw a sledgehammer at the faulty washing machine. From that moment on, Haier laid the foundation of honesty, and "sincerity forever" made Haier go to the whole country, the world and the source of wealth!
Friend, at this moment, can you still say that honesty is worth geometry? Honesty is not worthless, but can not be estimated and measured by money, because it is priceless! Honesty is the way of life and the foundation of career. Doing business in good faith, business is booming; Integrity work, excellent products; Teachers' integrity and prestige; Be honest and open-minded
Friends and classmates, today we are gathered for "sincerity". Tomorrow, let's spread the seeds of honesty from our campus to all parts of the country and all corners of the country. Build the integrity of the whole society with our personal integrity, awaken people's conscience, get people's sincere eyes, mothers' reassuring smiles and children's smiling faces, and let our children live happily and grow sturdily in the sunshine of integrity!
I recommend it carefully.