The process of e-commerce includes website establishment, promotion, traffic conversion, payment, logistics and service, and traffic conversion, as the most important link of e-commerce, plays a bridge role in the whole e-commerce process. No matter how huge the traffic is, it is also garbage traffic, which is the core principle of e-commerce. Traffic conversion is responsible for converting the traffic obtained from website promotion into sales leads of e-commerce, thus promoting the smooth progress of payment, logistics and services.
In the early days of e-commerce, China used the original communication methods in the traditional business field, such as putting the company phone number and personal mobile phone number on the corporate website, and private instant messaging tools such as MSN. The traffic conversion of the website is not satisfactory. With the release of the first commercial online customer service software in China by TQ Company in 2003, the traffic conversion of e-commerce websites has entered a new milestone. The company embeds the code into the website, tracks the visitor trajectory of the website, and counts the traffic. Visitors can click on the floating box on the website to open a dialog box to consult the online customer service staff of the enterprise. There is no need to install, which consumes telephone charges and is convenient and fast. The release of the website has changed the original pattern of private e-commerce communication. With the change of Internet marketing environment, online customer service represented by TQ has been continuously upgraded, and functions such as 400 hotlines and toll-free telephones have been added, making e-commerce communication methods increasingly diversified and fast-food.
20 10 in the second quarter, iResearch, a well-known domestic market research institution, released the Research Report on Independent E-commerce Websites in China in 2009, 20 10, which comprehensively scored online customer service of domestic e-commerce. The founder and leader of TQ online customer service was ranked first by iResearch with comprehensive index score. According to iResearch report, TQ online customer service (as the leading brand of online customer service in China) is ahead of other service providers in software stability and running speed, and has unique leading advantages in marketing promotion such as sales lead extraction and traffic conversion analysis, and the combination mode of robot-assisted response and knowledge base is even more innovative.
On July 8, 20 10, a new generation of online customer service TQ 7 call center with strong triple play background was released simultaneously in China. The system integrates online customer service, 400 hotline, toll-free telephone and message, helping enterprises to provide customers with multi-channel communication methods. At the same time, the integrated call center provides a powerful CRM function, and the system automatically extracts effective information, names, telephone addresses, etc. Number of customers. When the customer calls, the system intelligently pops up the customer information to change the customer resume, and the customer service staff can easily understand the customer and realize the transaction. At the same time, the phone number of relevant customer service staff is bound in the background of the system to ensure that the company does not miss the sales opportunity when it goes offline, and does not close the store operation all day.
As an industry leader, TQ online customer service also undertakes the social responsibility of promoting the informatization of small and medium-sized e-commerce, and launches a lifetime free version of permanent free basic functions to help small and medium-sized e-commerce enterprises promote their own informatization construction.
201August 19, the organizing Committee of China Internet Conference awarded TQ Online Customer Service the 20 10 China E-commerce Platform Special Contribution Award, which fully affirmed TQ Online Customer Service's outstanding contribution in the field of e-commerce traffic conversion for many years and highly praised its promotion to small and medium-sized e-commerce enterprises.