If so, this question becomes very interesting, because it seems to be doing market analysis. Also participate in the discussion. In my opinion, there are very few such enterprises that really develop their own brands in China at present. The main reason is that almost all auto parts such as "brake discs and brake pads" need to be matched with auto manufacturers. No matter domestic or foreign automobile manufacturers, they should entrust supporting factories to produce parts or OEM. There are many kinds of "brake discs and brake pads", and it is estimated that there are thousands or tens of thousands. Most manufacturers of "brake discs and brake pads" belong to small and medium-sized enterprises, and it is difficult to produce so many kinds of accessories with their own brands.
Although there are many problems in the domestic automobile braking industry, the prospect is still good. In 20 1 1 year, China's automobile production and sales both exceeded18.4 million vehicles, which created a big market for domestic automobile parts and was a great opportunity for local brake suppliers to achieve rapid development. Therefore, domestic automobile brake manufacturers should grasp the strategic opportunity period, improve brand awareness and reputation, and strive for the recognition of more domestic and foreign buyers. With the production transfer of foreign-funded enterprises to China and the progress of research and development of local parts enterprises, the mass production of pneumatic disc brakes and ABS with higher technology will continue to advance.
In western developed countries such as Europe and America, under the reality that high pollution projects such as casting are not allowed, China's brake discs actually account for 70% of the global production capacity, and we are still complacent. However, in this "disc-disc" duality, it is the brake pads that need to be worn, not the brake discs. One of the most important capabilities of ceramic brake pads used in mid-to high-end models in Japan is not to damage the brake disc, but only to wear the brake pads. Therefore, few people sell brake discs of Japanese Toyota and other models in the aftermarket, because there is basically no wear. We always accept those "bitter and tired", "high pollution" and "low added value" businesses. Low threshold, fast horse and low technical content. Such enterprises are particularly prominent in the coastal areas of Shandong Peninsula.
China's new version of the Catalogue for the Guidance of Foreign Investment Industries has been officially implemented since 201265438+1October 30th. As the new catalogue will encourage the transformation from "vehicle manufacturing" to "key parts manufacturing and research and development", the automobile braking industry will undoubtedly usher in new development opportunities. During the Twelfth Five-Year Plan period, China will actively guide local and social investment, encourage enterprises to develop and produce key auto parts, support cross-regional mergers and acquisitions of key auto parts enterprises, and cultivate key auto parts enterprise groups with international competitiveness. It is expected that the domestic automobile brake market will further expand in the next few years, and the investment prospect is optimistic.
As an ordinary consumer, big brands are more powerful. It's hard to tell the difference between looking at yourself and asking yourself, because in the after-sales market, the fishy eyes are mixed, and each says its own good. Even the products we buy at high prices in 4S stores may be high imitation products. For the manufacturers who support the original car, the automobile factory will sign an agreement with them, which can only be supplied to the automobile factory and cannot be sold directly in the market. The products of 4S shop are directly supplied by the spare parts company under the automobile factory, thus monopolizing this part of the market. Consumers can only buy from 4S stores at high prices. However, smart consumers find from the knowledge of brake pads that as long as the products use the same formula and the same process control, the quality of brake pads is the quality of the original car. Therefore, as long as we purchase according to this principle, we can buy products with matching quality at low prices.
Therefore, ordinary consumers generally don't look at any brands of domestic automobile brake manufacturers. They must follow the car factory and ask the monopolist to skin it again. Ordinary consumers are more assured. At least in the near future.
Do Shandong Yantai brake disc manufacturer (you should know) and Longkou brake disc manufacturer have their own brands? It can be said that every enterprise can have its own brand, but because most of them belong to supporting automobile manufacturers, some of them are basically exported, and a few are transferred to dealers to sell under their own brands. As far as Longkou is concerned, I know there are twenty or thirty automobile brake manufacturers, most of which are supporting production, brand production and OEM production.
At present, Dongying Xinyi has the largest number of "brake pad matching" in China, and it is the only brake pad enterprise in China with the ability to develop new cars simultaneously. In the after-sales market, the brake pads of Bressel brand of Xinyi and Braxcel are only produced by Xinyi mainframe or higher formula, which reflects the Excellence of Xinyi formula. There is also information that Jin Qilin and Xinyi, two major domestic brands, are far ahead in the first rate of brake pad brands.
China's automobile "brake disc industry" enterprises are generally small in scale, and enterprises with poor competitiveness such as incomplete product varieties account for more than 80% of the total number of enterprises, which leads to more serious disorderly competition among enterprises in the industry, the most obvious being the extremely fierce price war. Exports encounter "anti-dumping". Compared with some foreign advanced technology enterprises, the low technical strength of China's automobile brake disc industry enterprises is one of the current situations to be solved urgently.
Statistics show that there are nearly 500 "brake disc manufacturers" in China, of which more than 80% are small enterprises. Among them, there are nearly 40 automobile brake disc enterprises in Laizhou City, Yantai City, Shandong Province, and 20~30 in Longkou City, with an annual output of tens of millions of sets, achieving a sales income of one billion yuan, accounting for 70% of the domestic exports of similar products and 30% of the European and American maintenance markets. It is the largest production base of automobile brake discs in China.