1. Internship Company: Chengdu Tongcheng Network Co., Ltd.
Chengdu Tongcheng Network Co., Ltd. is mainly responsible for the operation of Meilele Furniture Network and is committed to the online sales of furniture. It is a national B2C e-commerce platform for professional furniture.
Second, the starting and ending time of internship: 2065438+02.02.20—2065438+02.06.02.
Third, the internship content:
It has been more than three months since I came to Melody unconsciously. I am mainly engaged in SEO (search engine optimization) in the company and belong to the promotion department. SEO is a popular network promotion technology and a popular network marketing method. It mainly studies and summarizes the ranking rules of search engines to optimize the website inside and outside the station, so as to improve the ranking of the website in Baidu or Google, let search engines bring target customers, and thus increase the sales of the website.
The new company does not have a comprehensive understanding of SEO. It only taught itself some knowledge about search algorithms of search engines at school before, but it has not been exposed to search engine optimization technology based on a website. But through these three months of study, I have a preliminary understanding of website SEO. Before introducing my work, I have to talk about the SEO optimization technology of the whole website.
First of all, it is clear that the SEO work of a website is carried out in the whole process from establishment to update to maintenance. From the beginning of server selection, domain name registration began to involve SEO technology. For example, the server you choose must be stable and cannot be accessed every three days. Domain name should be. Be as short and easy to remember as possible, and can include the name of the company or the name of the main product or service.
Secondly, the SEO in the station. Mainly includes these aspects, (1) keywords. Including the analysis and mining of website keywords, the density and distribution of keywords, etc. (2)URL optimization. Including URL naming, redirection and statistics. (3) code optimization. Include code simplification, header title, description, keyword tag optimization and weight tag optimization. (4) website structure optimization. Optimize the logical structure and physical structure of the website. (5) Web page optimization. Including page navigation settings, column pages, text content and other optimization settings (6) optimization of internal links of websites. Mainly through the reasonable arrangement of internal links in the website, the website forms a huge network with four links and eight big ones, which is convenient for spiders to crawl the whole website. (7) is to make a sitemap of the whole website.
Finally, off-site SEO. Off-site optimization is mainly to unilaterally introduce external links and mutual links of websites. And high-quality external links will undoubtedly help to improve the weight of the website (PR, the importance of a page).
Well, these are my views on website optimization through the study of SEO in these three months. The following focuses on the work I am mainly responsible for in the company, that is, the external chain construction in the off-site optimization of the website.
For three months, I spent most of my time outsourcing. Generally speaking, my three-month outsourcing work can be divided into three stages.
The first stage is the initial understanding of the chain. When I first joined the company, the old staff pulled me to register some forums and blogs. Then I found some articles related to the theme of our website and pseudo original them with pseudo original tools. Then I put the keyword anchor text (that is, the text with links) into these pseudo original articles and published them in major forums and blogs. I was in a state of ignorance at that time. I don't know what's the use of sending these external links, but I simply sent them to complete the tasks given to me every day.
The second stage, take the initiative to understand the external chain stage. After a period of outsourcing, training by some departments and self-study of SEO, I began to understand the important role of outsourcing in website keyword ranking. For example, I wrote an article around a keyword A, how to make this article rank high in Baidu search? This needs the support of external chain. At this time, I will post the anchor text with the keyword A to other places. If Baidu includes a link to an article pointing to this keyword, it is equivalent to adding one point. In this way, Baidu naturally feels that this article is good and will give a good ranking (of course, this is only a principle, and there are many factors that affect keyword ranking). At this stage, I think more about how to let Baidu collect as many foreign articles as possible as soon as possible. For example, the title of the article should be personalized, the content of the article should be as much as possible, the font color of the article should be changed, and the anchor text inserted with keywords should not be too much. Generally, one article should be controlled below three.
The third stage is the advanced stage of understanding the external chain. This stage is a stage where I have a higher understanding of the construction of the external link of the website. Among them, I summarized the following points:
(1) Create a high-quality chain. The construction of external chains is not much but sophisticated, and a high-quality external chain can be comparable to hundreds or even thousands of garbage external chains.
(2) Pay attention to the relevance of external chains. Including the relevance of the website theme and the relevance of the article content, the relevance of the website theme means that the website theme you left on the external chain is generally related to the theme of your own website. You can't say that a website that makes furniture goes to a website that sells diet pills as an external link. The relevance of content means that the content of the article and keyword anchor text is similar to the meaning of keyword anchor text. The whole article doesn't say how to lose weight. If you insert a furniture keyword into it, it will not be good for the keyword dissemination weight and user experience.
(3) Pay attention to the extensiveness of external chains. You can't just post links in a few fixed forums or blogs. First of all, we should register as many forums as possible and send them in batches. Otherwise, there are too many external links sent by a forum, and it is easy to be blocked by ID. If it is serious, it will directly block IP, so that all the external links we made before are gone, which has a great impact on the website ranking. As for blogs, it is good to have several blogs, such as Sina, Tianya, Blog Bus and Blog China. To improve your blog's keyword ranking in the future. Use some social bookmarks, web extracts and other websites to collect websites, leave links on some question-and-answer platforms (such as Baidu Know, Soso Ask, Tianya Ask, etc.), encyclopedia websites, and share their website contents through SNS aggregation platform and Weibo platform.
(4) Pay attention to the stability of the outer chain. At first, we only paid attention to the outbound chain, neither paying attention to the quality of the outbound chain nor paying much attention to the life cycle of the outbound chain, which led to the closure of some forum accounts and the deletion of the outbound chain. Now I understand that in forums, post bars, question-and-answer platforms and other places, we should also pay attention to the concealment of the external chain (of course, this is not to hide the external chain, which will be punished by Baidu), do not do pure advertising external chain, and try our best to ensure the life cycle of the external chain.
The above is what I have been responsible for in the past three months and the SEO optimization skills I have learned from it. For these three months of study, I have the following experiences.
(1) Doing SEO requires comprehensive SEO technology. I feel that my SEO technology is still not comprehensive enough and needs to be improved. There are a lot of knowledge that websites need to master in SEO, such as grasping the whole SEO process and handling every detail. All these require the team's predecessors to keep learning and consulting, gradually accumulate practical experience and improve their ability to solve practical problems.
(2) Doing SEO requires good communication. At present, domestic SEO has not formed a very systematic theory, which requires team members to communicate with each other. Only through the process of mutual communication will we gradually sum up a set of website optimization methods that suit us.
(3) Doing SEO requires strong execution. Doing SEO itself is a time-consuming and laborious activity. After the whole team has a clear division of labor, everyone is responsible for the corresponding work. After the SEO supervisor assigns the task, everyone must resolutely complete the task according to the standard and improve the website ranking from all directions, and no link can be relaxed.
(D) Doing SEO requires a strong learning ability. SEO technology is not immutable, because SEO strategy itself is summarized according to search engine algorithm. Once the search engine algorithm changes, our corresponding strategy has to be changed, and SEO technology needs SEO people to innovate constantly in this web2.0 era in order to better adapt to this big SEO environment and not be eliminated by opponents.
During these three months of work, I feel that I have gained a lot. I deeply feel the charm of the Internet, and feel that in this era of information explosion, people can't do without information retrieval, so the future is essential for SEO. So after graduation, I will continue to devote myself to the study and research of SEO technology, strive to improve my skills in this field, and make this weapon sharper through continuous practice.