Taobao merchant profit = sales x net profit rate
= (number of buyers x customer unit price) x net profit rate
= number of people entering the store x purchase conversion rate x customer unit price x net profit rate
= advertising display x advertising conversion rate x purchase conversion rate x customer unit price x net profit rate
= promotion display x promotion conversion rate x purchase conversion rate x customer unit price x net profit rate
= search presentation x search conversion rate x purchase conversion rate x customer unit price x net profit rate
= * * * * * x * * * * conversion rate x purchase conversion rate x customer unit price x net profit rate
Taobao has various conversion rates, whether it is traffic guidance or purchase. This lets us know the steps of transformation. For example, merchants advertise in Taobao to guide traffic. We need to know how many times the advertisement will be displayed, and then the click rate of the advertisement is the transformation of the store. Then, it is not certain whether these people will buy it, which will lead to the purchase conversion rate. ...
So these are all information on a chain of Taobao conversion rate. If something goes wrong in one link, it will be abnormal. For example, when the click rate is high, it is often a fraudulent click (such as sexy pants), which will inevitably lead to a decrease in the conversion rate of the page.
Things that Taobao stores want to do often go astray. For example, they will reduce the unit price of customers and increase the number of exhibitions, which can't guarantee profits. There is no doubt that the focus of Taobao shop should be "conversion rate". The higher the conversion rate of each link, the greater the real significance.
statistical method
You can use various professional traffic statistics tools, such as quantum statistics, bubble statistics, birthday electronic classics, Rubik's cube and so on.
improve one's method
The overall decoration of the shop
A shop sign: the shop sign is mainly used to indicate positioning. Clear positioning will increase the number of repeat customers or repeat customers. Pave the way for future transformation.
Product classification of store B: The classification should clearly tell users what products this series is. Only in this way can we attract users to continue reading, and then turn it into a purchase behavior.
Count the number of visitors (uv)
Activity collocation in promotion area
The promotion area is a wonderful exhibition area. Many experienced sellers try their best to recommend related products in design and try their best to retain users. According to statistics, some sellers who play well on Taobao have a conversion rate of 10% or even higher. First of all, the products recommended by the promotion area must be hot-selling products, and the product size is conspicuous, showing exquisiteness from the perspective of shooting and design. Secondly, to reflect the popularity of this product, such as how many pieces have been sold wildly, the information recommended by a magazine, etc., the user's herd mentality will prompt users to browse carefully. Third, it is necessary to reflect preferential information. Users need direct information, especially the current situation of online shopping, such as how much discount, how much discount and so on. .
Baby display skills
Put all the details of the baby under the baby, and write the relevant material introduction and purchase information in great detail. The more authentic the information, the more determined users will be to buy as soon as possible.
buy back
Sellers must find ways to attract users who have browsed the products and lay a good foundation for the steady growth of traffic and sales in the future. First, let these users have a deep impression and know what you are concerned about. Secondly, let users take the initiative to remember you, such as collecting your products or taking pictures of your baby. The third is that there must be a channel for users to find you effectively. When a user wants to buy your product after three months, he may only remember your store name. According to his habit, he will go to Taobao list page for search. Usually he can't find this situation, because you haven't set up this channel to find you, so when naming a store, try to add the name of his own store or brand to the name of the product, or set up a through train to search for the name of the store, and you can go to your store. But no one will buy the through train, and your cost is very low.
Repeated purchase
Most users who have bought your product know your product. If they have a good impression, they will buy again and again. At this time, experienced sellers should also make some concessions from time to time to take care of old users. In addition, for the users who bought your products that day, before delivery, if they have time, the customer service staff may wish to communicate one by one, and spend a little money to get another product, which will also increase the single purchase of the same user.
External promotion and image packaging
Statistics show that a considerable number of post-80s and post-90s users will go through ... >> before purchasing products.
Question 2: Excuse me? What are the formulas of bidding consultation conversion rate, reservation conversion rate and consultation conversion rate? The conversion rate of consultation means that people who consult online get really effective information. For example, 20 people consulted you, but only 5 people left effective contact information. Then the consulting conversion rate is 5/20=25%
Booking conversion rate refers to the rate at which you book customer visits online. For example, you made a door-to-door call about 10 times on the Internet or on the phone, or in other ways, but the real door-to-door call was only twice. The ratio from reservation to conversion is: 2/20=
Consulting conversion rate refers to the ratio of transaction through consultation after door-to-door visit. For example, five people came to see a doctor and only two people made a deal, so the conversion rate of coming to see a doctor is: 2/5=
Just do the math yourself. If you don't understand, chase me.
-Zhizai Network
Question 3: How to calculate the transaction conversion rate of Taobao stores? Sales volume of the whole store = number of transactions × customer unit price.
Number of transactions = number of visitors × transaction conversion rate of the whole store
How to increase the number of stores and attract more new users is very important. Whether it is through train advertising or diamond booth promotion, the purpose is to attract more new customers, attract repeat customers and increase the repeat purchase rate.
Funnel model of transaction conversion rate;
The first layer is the effective entry rate,
The second layer is Wangwang consulting rate,
The third layer is Want Want consulting conversion rate and silent conversion rate.
The fourth layer is the order payment rate,
The fifth layer is the transaction conversion rate.
1. Effective admission rate A very important indicator to measure whether visitors are lost is the number of visitors missed. The number of missed visitors refers to the number of visitors who leave after visiting a page of shops. Contrary to the number of people who missed the store, the effective number of people who entered the store refers to the number of visitors who left the store after asking for at least two pages, that is, the number of visitors = the effective number of people who entered the store+the number of people who missed the store. Therefore, the first layer of the funnel model of transaction conversion rate is the effective entry rate, which is equal to the effective number of people entering the store/the number of visitors, and the bounce rate is equal to the number of people missing the store/the number of visitors. For a store, it is necessary to reduce the jump rate of the whole store as much as possible and increase the effective number of people entering the store. Tip: At present, the effective number of people entering the store is a brand-new concept. When visitors arrive at the store, they directly click on Collection, Want Want Consultation and Shopping Cart, and leave the store immediately after placing an order.
2. Wang Geng consultation rate = Want Want consultation rate = Want Want consultation number/number of visitors.
3. Want Want Consulting Conversion Rate and Silent Conversion Rate Want Want Consulting Conversion Rate = Number of Want Want Consulting Transactions/Number of Want Want Consulting Users. However, there will still be some users (especially old customers) in the store, because they recognize the store very much and place orders directly without consulting customer service, so the third layer of the transaction conversion funnel model is the "silent conversion rate" indicator. Silent conversion rate = number of silent transactions/number of silent visitors. Silent trading users refer to users who place orders without consulting customer service.
4. Order Payment Rate Order Payment Rate = number of transactions/number of orders.
5. Transaction conversion rate Transaction conversion rate = number of transactions/number of visitors.
6. The above is a funnel model analysis of the transaction conversion rate of a store.
Question 4: How to calculate the conversion rate of Taobao products? One fifth: the number of views/transactions of a single product in the store is the conversion rate of Taobao single products.
Second, the transaction conversion rate is an important indicator of the whole store, which is related to the number of transactions and the living conditions of the store. Regarding the formula of transaction conversion rate, let's get familiar with it first:
Total store sales = number of transactions × customer unit price;
Number of transactions = number of visitors × turnover rate of the whole store;
In other words, the whole store sales = number of visitors × customer unit price × the whole store transaction conversion rate.
It can be seen from here that the sales of the whole store are directly proportional to the flow of the store, the price of the baby and the conversion rate of the transaction. There is a funnel model of transaction conversion rate. Through this model, we can see that the number of visitors in the store is filtered by the funnel and finally converted into the number of transactions.
Three: The first layer of the funnel model of transaction conversion rate is effective entry rate, the second layer is Wangwang consulting rate, the third layer is Wangwang consulting conversion rate and silent conversion rate, the fourth layer is order payment rate, and the fifth layer is transaction conversion rate.
1, effective entry rate
A very important indicator to measure whether visitors are lost is the number of jumping visitors, which refers to the number of visitors who leave after visiting a page of the store. Contrary to the number of people who lost the store, the effective number of people who entered the store refers to the number of visitors who left after browsing the store for at least two pages, that is, the number of visitors = the effective number of people who entered the store+the number of people who lost the store. Therefore, the first layer of the funnel model of transaction conversion rate is the effective entry rate, which is equal to the effective number of people entering the store/the number of visitors, and the jump rate is equal to the number of people jumping out/the number of visitors.
For a store, it is necessary to reduce the jump rate of the whole store as much as possible and increase the effective number of people entering the store. When visitors arrive at the store, they directly click on Collection, Want Want Consultation and Shopping Cart, and immediately place an order and leave the store, which should be regarded as valid entry.
2. Want Want Consulting Rate
Want Want Consulting Rate = Want Want Consulting Number/Visitor Number.
3. Want Want Consulting Conversion Rate and Silence Conversion Rate
Want Want Consulting Conversion Rate = Number of Want Want Consulting Transactions/Number of Want Want Consulting Users. However, there will still be some users (especially old customers) in the store, because they are very recognized by the store and place orders directly without consulting customer service, so the third layer of the transaction conversion funnel model is the "silent conversion rate" indicator.
Silent conversion rate = number of silent transactions/number of silent visitors
Silent trading users refer to users who place orders without consulting customer service.
4. Order payment rate
Order payment rate = number of transactions/number of orders.
5. Transaction conversion rate
Transaction conversion rate = number of transactions/number of visitors.
Question 5: How to calculate the conversion rate of Taobao stores? Conversion rate = number of transactions/number of visitors * 100%. For example, there is a transaction with 100 visitors and the conversion rate is 1%.
Question 6: How to calculate the effective consultation conversion rate? When you figure out these concepts, you will understand how to calculate. Different industries have different calculation standards! View original post >>
Question 7: What does the conversion rate mean? 1. What is the conversion rate?
To understand the concept of conversion rate, we must first understand the following basic concepts.
Goal of transformation (goal)
Conversion target, also known as conversion target page or target page, refers to the tasks that merchants want visitors to complete on the website, such as registration, ordering, payment and other pages that need to be visited.
convert
Transformation means that potential customers complete an action to promote the expectations of businesses.
Conversion can refer to potential customers:
1. stayed on the website for a certain time;
2. Browsed specific pages on the website, such as registration page and "contact us" page;
3. Register or submit an order on the website;
4. Consulting through website messages or online instant messaging tools;
5. telephone consultation;
6. On-site visit, consultation and negotiation;
7. Actual payments and transactions (especially e-commerce websites)
Conversion (conversion)
The number of conversions, also known as the number of conversion page arrivals, refers to the number of times that independent visitors arrive at the conversion target page.
exchange rate
Conversion rate refers to the ratio of the number of times the conversion behavior is completed to the total number of clicks on the promotion information in a statistical period. The calculation formula is: conversion rate = (conversion times/clicks) × 100%. For example,/10 users see a search promotion result, and five of them click on a promotion result and are jumped to the target URL. After that, two of them had subsequent conversions. Then, the conversion rate of this generalization result is (2/5)× 100%=40%.
Question 8: How to calculate the order conversion rate? Divide the comprehensive page views by the order quantity.
The number of visits and comprehensive views in Google analysis is not very accurate. ..
Question 9: How to calculate the conversion rate of network marketing and what does the conversion rate of network promotion mean? The calculation formula is:
Conversion rate = (conversion times/clicks) × 100%.
For example, 10 users saw a search promotion result, and five of them clicked on a promotion result and were jumped to the target URL. After that, two of them had subsequent transformation behavior. Then, the conversion rate of this generalization result is (2/5)× 100%=40%.
Network marketing contains a lot of content, which is just a small point. To put it bluntly, how many people click, consult and place orders after you promote the network, and how much profit you bring.
Question 10: How to improve the conversion rate of customer service consultation? Customer maintenance is not only a commercial behavior, but also a psychological behavior in many cases. Only by grasping the psychology of customers can we truly safeguard customers. So what can customer service do to improve the conversion rate of the store?
Customer service conversion rate: In addition to visitors placing orders and paying directly, customers can learn about the orders and payment shares reached through effective communication through Want Want consultation and customer service telephone consultation. (
How to improve the conversion rate of customer service?
1, the task and scope of work of customer service: customer service is the inner beauty of the store, and communication between customers and customer service is an effective bridge to reach a deal.
The task of customer service should be clear: because some shops are just in the development stage, customer service can do many things, but customer service deviates from the direction of work and cannot answer customers' questions in a timely and focused manner.
. (Reasonable distribution needs to be adjusted in time)
2. The decision-making power of customer service is the key: it is necessary to give customer service a certain scope of responsibility;
(1) Constant judgment and power of the lowest price allowed on the basis of spot price,
(2) formulate freight reduction and exemption standards for customer service,
(3) Buy more than 2 preferential spaces,
(4) the right to give small gifts for free.
Empowering customer service will give customer service flexibility in negotiation and effectively promote the conclusion of the transaction.
3, customer service incentive system and direct benefits:
(1) Set the task quota for the store manager and customer service, and reward will be given for completing the task quota, preferably in a hierarchical system. The higher the degree of completion, the more you get and the more you benefit.
(2) If the store manager is responsible for the activity registration, the registration will be rewarded once and the big event will be rewarded twice.
(3) The same is true for customer service, such as two shifts, and shifts in the morning and evening. The class with high sales volume will be given comprehensive rewards, and rewards will be given according to different customer service, such as taking the most orders and the least complaints.
4. Customer service loyalty: Customer service loyalty will be a store's greatest wealth.
5. Customer service attitude: Give customers confidence in service, be full of hope and establish a positive attitude.
Can let customer service regard work as their own career, as their own lover, and strive to protect the idea of not letting others take it away. Attitude is very important, such as customer consultation, you can reply to customers as soon as possible (the answer should be enthusiastic, not cold, and not give people the feeling of indifference).
Be able to treat every customer's questions correctly (if you can't answer them yourself, take the initiative to consult other customer service or superiors and have to answer customers or irrelevant questions), and take pains (individual customers are more serious).
6. Is the customer service major?
Taobao has a lot to learn and master, not only to let every customer service know the performance of its products, everything will be fine. It is also necessary to know the dynamic situation of the store (such as what promotional activities the store has done, how much it costs, how long it will last, what promotional packages are available for customers to choose or recommend, and what preferential schemes are available for customers to choose).
Need to know the operation process of Taobao, a big trading market. For example, there are so many new guests staying every day that customers who shop for the first time will inevitably encounter some problems, such as Alipay verification, online banking payment, fast payment and so on. These operating procedures need to be mastered, such as: the price of goods photographed by customers, the promotional price for non-stores (1, only one promotional price can be bought, and customers can buy more than two, 2. Another example is non-large-scale promotional activities, try to confirm the address with customers, whether the courier can arrive, if not, change to other couriers and so on. These are the embodiment of a customer service professional ability.
Customer service should be empathetic (customer service should consider the problem from the customer's standpoint? )
If the customer service can treat every guest from the customer's standpoint, your transaction success rate will go up. You did what the customer thought for him and told him what he didn't expect, such as a simple sentence. Do you have any other requirements? If your purchase address is far away, we will reinforce the packaging for you, and the transportation time may be a little longer ... >>