Source website: Shanghai Yuan Zhe Consulting www.yuanzhezixun.com- The core functions of the business plan are: 1. Have an all-round positioning for the upcoming project, including project functional positioning, customer orientation, market regional positioning, distribution channel planning, strategic alliance, etc. 2. Attract investors' attention and investment; The third is to carry out process monitoring and plan adjustment in the future operation process. Among the above goals, meeting the first goal is the most important and core, and the financing goal is the subsidiary goal of the first goal, which is a natural thing. So, how should we write an excellent business plan? First, deeply analyze the core functional value of your project. The so-called functional value means that the project has a core functional value that can meet people's needs, which is the most basic thing of any project. Other values such as: improving technical efficiency, improving product quality, discovering a gold mine with dozens of tons, ready-made brand value, channel value and so on; The introduction of this function value should be true, clear and accurate, and more importantly, there should be a definite proof. Don't talk big, giving people a superficial and unreal feeling. Second, analyze the competition of your similar products and models. Jobs without competition are rare. If you are not afraid of competition, then create advantages and strive for the best. Then, it is very important to do a comprehensive and detailed investigation. In fact, this survey is not only very important for us to formulate our own strategy and design our business model, but also very important for investors. Investors have a fixed mindset, that is, looking for opportunities to get ahead or top in the industry. Then they must first understand the industry, the opportunities and the investment opportunities that your project can bring. Once he sees it and thinks there is such a huge potential opportunity, then you are a big step closer to financing success! Third, design a business model. For the design of business model, please refer to the business model design section under the theme of business plan on this website. Remember, this is the core stage and part of the business plan, and all the previous work is for this purpose. In short, how do you plan and design from all levels, angles and links of your business? Fourth, team arrangement. Sometimes we have a gift for arranging things, but more often we "hunt" people when something happens. I think our career will go hand in hand in two aspects. On the one hand, what kind of key experience and core competence our promoters have; on the other hand, we should "tap" the people we need from friends or other enterprises. The key point of team arrangement is that the position most related to the success of the project must have the right person. In addition, there is an estimate of the total demand of the project, so as to know how much the total operating expenses need. Fifth, elaborate marketing strategies and feasible means. In the business plan, you don't need to make a marketing plan that can be directly used for operation, but here, you should clearly tell investors effective marketing strategies, channels and means, and be economical, effective and efficient. There are many books about marketing, so I won't go into details here. Sixth, cash flow analysis. For a new business, it is suggested to list the use and income of funds on a monthly or quarterly basis in the first year (you can do this with Excel tables), and there is a balance of funds every month, so that you or investors can see at a glance and avoid your painful explanation. Of course, the premise of doing a good job is your reasonable expectation of business and accurate prediction of investment, which will be the focus of asking investors for money or negotiating equity in the future. Reason, reason, rationality, rationality ... all our business will eventually be reflected in the capital flow. It doesn't matter if you don't understand. Just let someone who knows explain it to you every month, and then you will feel that way. In addition, because you are a shareholder, you must also know some basic financial problems. For your investment, I suggest you spend three days studying finance. Seventh, financing scheme planning and financing structure design. This may be difficult for everyone, not to make a plan, but to design a reasonable and operable plan. There are dozens of financing schemes. What kind of scheme is designed for this project, how to arrange the financing structure of each scheme, whether it can meet the investment return and risk preference requirements of relevant investors and so on. Eighth, risk analysis and risk avoidance. Any investment is risky. Is it risky to deposit money in the bank? Yes, banks will go bankrupt, the real interest rate of banks may be negative after deducting inflation, and so on. So, don't tell me your project is risk-free. Relatively speaking, low risk may also mean low income. In view of specific projects, this paper analyzes and plans countermeasures from the perspectives of policies and regulations, technological progress, competition, execution and industrial structure change trend. Ninth, about abstraction. Abstract is very important, most business plans will have dozens of pages, and investors will read dozens of similar projects every day, so we must carefully design an abstract of no more than three pages. The core is to knead what I introduced earlier into a clear and concise introduction. In addition, I suggest that you'd better prepare a financing PPT document, which is clear at a glance, which is beneficial to the eyes of investors and, of course, to yourself in the end. Dear friends, the above is a simple summary based on our experience, hoping to play a guiding role in understanding the role and writing of business plans. Welcome friends to discuss with us and improve together.
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