Why should e-commerce do telemarketing?

Is telemarketing related to e-commerce? Shouldn't e-commerce be traded online? Why do you want to use the phone for marketing? The following article is about the relationship between telemarketing and e-commerce published by a blogger. The relationship between telemarketing and e-commerce is very subtle. From the narrow definition of e-commerce, telemarketing does not belong to e-commerce. E-commerce does not necessarily require telemarketing, and telemarketing does not necessarily belong to e-commerce, such as the insurance industry. From the broad sense of e-commerce, then telemarketing belongs to e-commerce. The purpose of telemarketing is not to understand telemarketing as a sales method because telemarketing has the word "sales". Telemarketing is not necessarily direct selling. Telemarketing is to prepare for direct sales. 1. Understand customer information-company nature, contact person, contact information, products handled, etc. 2. Understand the customer's thoughts. Initially instill 4 in the customer. Provide door-to-door opportunities for direct sales. Telemarketing process. Apologize Apologies should be brief and sincere, such as: Sorry to bother you, Manager XXX! Or so-and-so manager, sorry to bother you! 4. Identify your identity and purpose. Requirements: A. Concise B. Easy to understand, slow to speak C. Articulate D. Flexible, different customers have different expressions. 5. Interaction with customers. This link needs to master the skills of asking and listening. Q: Ask your prepared questions-constantly changing according to the customer's statement. Listen: Information that is useful to you-take notes. 7. End it politely. The process should be smooth and simple, but also show attachment. It is best to leave his mobile phone contact information and finally apologize politely. The basic requirements of telemarketing are 1, Putonghua 2, cheerful personality, impersonality 3, being able to adjust one's mentality 4, being good at discovering customer problems, grasping customer mentality 5, making detailed records 6, having certain logical thinking ability, ensuring the continuity of telephone calls 7, and being experienced. This year's course "Sales and Negotiation" also involves telephone negotiation, and the last course is drawing to a close. At present, the negotiations are deadlocked, mostly because of price disputes, supply disputes, product quality disputes and delivery disputes, and the most important reason is price. If the price dispute is not resolved, there will be no follow-up situation. E-commerce transactions on the Internet, although there is no face-to-face bargaining, but through chatting to deal with price disputes, such disputes will be more difficult. Face-to-face handling of price disputes can judge whether the negotiation can continue according to the time and place at that time. Even if the situation starts to get stiff without consultation, it is more likely to be recovered through various actions than online. Therefore, when online merchants talk, it is more advantageous to know customers by phone in advance. So telemarketing is good for e-commerce. From my personal point of view and the above bloggers' point of view.