The aftermarket business of Cangu Automobile focuses on insurance promotion business, and its subsidiary Fushun Insurance Brokerage Co., Ltd. (hereinafter referred to as "Fushun") is the main body of insurance-related business development.
Relying on the network covering nearly 50,000 car dealers and 6.5438+0.7 million car loan customers nationwide, Fushun fully integrates into the whole life cycle of car purchase, car use and car change, and recommends high-quality and rich insurance purchase channels for users from demand scenarios, covering diversified insurance types such as auto insurance, non-auto insurance and health insurance, and subsequent professional services are provided by exclusive personnel.
In the second half of last year, the insurance direct selling team was established, which greatly improved the overall insurance business conversion rate. The main customers of the insurance direct sales team come from outside the distribution channels of our auto finance business, including auto repair shops and other aftermarket service providers.
Will Cangu develop new projects in the automotive aftermarket service next?
Lin Jiayuan: We will further increase cooperation with large insurance companies and launch a more diversified product portfolio to meet the needs of different customer groups; In addition, we will focus on the insurance business, closely focus on the automotive aftermarket service scenarios, match the upstream and downstream businesses of the industrial chain, and continue to develop more automotive aftermarket services such as automobile maintenance services and maintenance services.
China Auto Finance: It is obviously beneficial to the mutual transformation between various business sectors to build a complete auto trading format. When it comes to transformation, there is another topic, which is the integration of online and offline. How did Cangu do this?
Lin Jiayuan: Adhering to the service logic of "starting from the needs of consumers", he completed the construction of the channel management system of "large, medium and small front desks". Facing the trend of more and more diversified, subdivided and complicated automobile users, the construction of digital intermediate platform has become an important support to support the comprehensive, rapid and steady development of the company's business and to build an automobile trading service platform.
With detailed and complete background data, we can get rid of the extensive traditional sales management mode and provide online tools for front-end sales service personnel, including sales visits, business policy systems and online approval. Help offline service personnel to effectively obtain and use private domain traffic on the mobile side, and accurately empower high-quality channels through online and offline integration.
Over the years, we have been working hard and trying to develop in the Internet field. We have cooperated with Internet traffic platforms such as car home and Alibaba for a long time, explored online trading mode, developed B2C direct customer service, and realized online direct trading of nearly 10,000 vehicles and direct delivery across the country.
In addition, Cangu cooperated with Alibaba's online merchant bank to launch the "Cangubao" product, accurately positioning potential target customers through big data, and greatly improving customer experience and business operation efficiency.
In the future, we will enrich the service concept of "starting from the needs of consumers", focus on the product matrix of auto finance, auto trading and after-market service, and join hands with partners to build the preferred car purchase service platform for consumers.