For your reference, do the market supervision workflow of Li Ning clothing brand. Before talking about the workflow of market supervision, let's first understand the responsibilities of market supervision:
1. Track the accuracy and timeliness of daily store data upload.
2, the arrival information, released to the store and follow up the distribution.
3. Compare and analyze the daily sales data with the sales data of the same period last week, and analyze the reasons for the shops with large fluctuations in single stores.
4. Make daily sales entry for the counter without computer, place an order and distribute the goods, and verify whether the distribution quantity is reasonable and place an order correctly with its sales and inventory.
5. Go to the store to check the relevant work and keep abreast of the store.
Workflow of Market Supervision Week
1. Check the weekly sales volume, inventory and last week's activities in the responsibility area on Monday, and now they are stored in the distribution center. Make this week's work plan according to last week's situation.
2. During the business analysis on Tuesday, summarize and analyze last week's work, and make this week's work plan and activity plan.
3. Manager meeting on Wednesday. Summarize the goods, people and activities in the area in charge last week. Tell the store manager this week's plan and organize the store manager to communicate and interact with the store managers in other regions. Go to the store to check the cleaning completion on Tuesday night.
4. Every Wednesday, the manager will collect the counter information questionnaire, and last week the manager will evaluate the employees (collected and summarized by the housekeeping department). On Monday, we will compare and analyze the sales situation of this store (counter) with that of the same period last week, and make an inventory analysis. Tuesday's "business analysis meeting" will summarize the overall sales situation of the store for a week.
5. Distribute the "Evaluation Form" and "Questionnaire" once a week; And provide each store with a list of regular and special goods in the warehouse to guide their distribution. Make statistics on last week's "questionnaire" and feed it back to the head office manager, sales supervisor and marketing department; Counting the appraisal forms of each store, feeding them back to the marketing supervisor for review at the beginning of each month, and then handing them over to the administrative department as one of the factors of employee salary accounting.
6. Visit the stores in the area where you are responsible for inspection on Thursday. On Wednesday, the store manager will give feedback on the supply, display, hygiene and activities of the relevant stores, and follow up whether the store manager seriously implements this week's work objectives. What is the implementation effect? Are there relevant personnel to solve the problem of store follow-up? Then summarize the collected problems and find relevant personnel to solve them.
7. Follow up this weekend's activities on Friday. Shop supply preparation, activity preparation, overtime personnel arrangement.
8. Go to the store to help with sales on weekends. Pay attention to the sales situation of the store at any time and do a good job of coordination.
9. Take time to go to the store to attend the morning meeting every Tuesday, Thursday and Saturday.
10. Full-time exhibitors will assess the store according to the display standards every week. The duty of full-time exhibitors is to maintain the display of their stores in their daily work, mainly the cleanliness and hygiene of the stores; Whether the clothes are neat or not; Posting promotional materials and maintaining display props; There are also some temporary display problems. Then make a comparison according to the "Chengdu Direct Store Display Assessment Reward and Punishment System". Ensure that the implementation of maintenance is displayed. According to "Chengdu Direct Store Display Standard", "Store Display Assessment" and "Chengdu Direct Store Display Assessment Reward and Punishment System", the store image is regularly assessed. Time is once a week, four times a month. Centralized evaluation once a month, select the first and last place in the evaluation and give encouragement.
1 1. Full-time exhibitors take photos in the direct store every two weeks, and feedback the exhibition status to the exhibition creative department.