How does telemarketing play the role of intentional customers?
Find customer information, and then find your own potential customers. First, the basic requirements before looking for customer information There may be various methods and skills to find customer information, but in order to ensure the effectiveness of finding potential customers, you must master the following three basic requirements. 1, fully understand the industry characteristics of the products you want to sell. As for the product features, there are many aspects, including the raw materials used in the product, the technology of the product, the selling point of the product, and even the products in the same industry and related products. As long as we telemarketers fully understand the characteristics of our products, we can effectively locate those customers, who are the real demanders of our products and avoid going astray. 3. Fully understand the industries related to this industry. Therefore, for our telemarketers, we must also fully grasp the characteristics of upstream and downstream links related to our products in order to better lay a good foundation for finding potential customers for ourselves. Second, the method of finding customer information 1, using customer search tools to search There are many customer search tools now, such as searching customers, which can help telemarketers find a lot of customer information quickly, save time and improve efficiency! After the upgrade, SoukCom software can also manage business, record and track its own business, which is convenient to use. 2, newspapers and magazines telephone yellow pages search method using newspapers and magazines to find customer information data The company specializes in collecting, integrating and analyzing all kinds of customer data and customer attributes. Data companies specializing in this field often have good and close cooperation with the government and related industries and institutions with a large amount of data. Generally speaking, such companies can provide thousands of customer data lists for the telemarketing industry. In Beijing, Shanghai, Guangzhou, Shenzhen and other large and medium-sized cities in China, such companies have developed very rapidly and have begun to play an important role in the field of data marketing. But many telemarketers are reluctant to invest in this area because they are afraid of spending money. Really? Instead of wasting time and life on meaningless things, it is better to spend some money to buy some valuable information, and the return may be even greater. 4. Utilization of local trade associations Basically, every industry has its own trade association, such as software industry association, electronic component industry association, instrument industry association, automobile association, etc. Beauty and health care association, etc. Although the trade association is only a non-governmental organization, I'm afraid no one can understand the situation in the industry better than the trade association. If your potential customers happen to be members of an association, it is an effective way for you to get help directly from the association. 5. Search for large professional markets, such as auto parts market, beauty care market, or a commodity street where merchants gather. When you come here, you can not only get a lot of information about potential customers, but also look for potential customers on the spot. People who come and go are almost all people who can provide you with some valuable information. 6. Exhibition Search Law There are many fairs or exhibitions in various places every year, such as Canton Fair, Hi-Tech Fair and SME Expo. As long as it meets your industry attributes and product attributes, you can visit. You can collect a lot of customer information at the exhibition, and even find customers on the spot, contact feelings and communicate. 7, acquaintance introduction method Your daily activities will not be carried out in isolation, which shows that you have met a large number of people who may become potential customers of your products or services. Even if they are not your potential customers, they may provide you with information about potential customers that they know is valuable to you. There is no denying that even a person with little social activities has a group of friends, classmates, teachers, as well as his family and relatives, which may become your resources. A circle of radiation, this is the fastest way for sales people to expand their contacts. One of your friends doesn't need your product, but can you be sure that your friend doesn't need it? Your friends don't know the information of your potential customers. Don't your friends have these resources? Get to know them and you will meet many people. Tell people around you what you are doing and what your goal is, and gain their understanding. With their help, you will find your potential customers quickly, because people around you will help you and are willing to help you. 8. Mutual aid method You have contacted many people, including salespeople like you. Everyone has certain customer resources or materials and is familiar with the characteristics of customers. As long as they are not your competitors, they will generally make friends with you. Even if they are competitors, you can become friends, share resources with them, help each other, and even let them pay attention to you when visiting customers. Of course, if you have a suitable customer, you will certainly remember him. Not to mention the extra achievements, you have a very effective business partner. Mutual assistance method is an effective way to find customer information without any investment. It means to let others help you find customer information, and at the same time, you also help others find customer information, and everyone helps each other. 9. Customer recommendation method As long as you are not engaged in fraud, as long as your products are genuine and your services can satisfy customers, I believe that even the worst salespeople will have several old customers. Through them, you can get some detailed information about potential customers and even fill in the trading customer information. For the customers who recommend you, you must not forget what they should return, even if it is a small gift carefully made by yourself, which shows that you are grateful to them. At the same level, different ways of doing things, you may find customers in different ways, but the result you want is basically the same, that is, to seize your potential customers to the greatest extent and do a good job in sales.