The revenue from goods and services trading of B2C websites is the main profit source of B2C e-commerce websites of most companies, and it is one of the most important profitable business models of B2C e-commerce at this stage. The marketing B2C e-commerce website is the B2C mall or B2C website sold by the company. The company sells products on the website, and the main way to make a profit is to sell products on the website. It needs to develop its own procurement supplier channels, build a complete warehousing logistics distribution system or develop third-party logistics providers, and also meet the logistics distribution services after consumers buy products. In this way, discounts are the best way to attract consumers, and low prices can attract customers, increase the click-through rate, keep the number of visitors rising, and increase transactions. According to the product category sold, this can be divided into two categories:
A. sell the company's own products. Sell the products produced by the company itself or the products of settled businesses through B2C e-commerce websites. Commodity manufacturing companies mainly use this business model to expand sales, so as to obtain greater profits.
B. selling derivative products. Selling industry-related products is a relatively complete business model, but it may be because website editors don't understand all kinds of products, which leads to unprofessional consequences.
Income Model 2: Advertising
Internet advertising profit is not only the regular business model of Internet economy, but also the main profit source of almost all e-commerce companies. B2C e-commerce websites provide pop-up advertisements, banner advertisements, floating advertisements and text advertisements. Advertising is one of the most important profitable business models of B2C e-commerce websites. Its main function is to attract customers' attention through advertisements and enter the company's B2C e-commerce website. Compared with traditional media, the unique advantages of B2C e-commerce website advertisements are as follows: First, the delivery efficiency is high, and the input is directly related to the actual click effect. On the other hand, B2C e-commerce websites can make full use of the products or services provided by the website itself to classify the sales groups, which is also very attractive to advertisers.
Income mode 3: membership fee
Most e-commerce websites implement membership system and charge membership fees, which is a big revenue model of B2C e-commerce websites. B2C websites charge membership prices according to different operating modes and services provided. The services provided by B2C website include: online registration procedures, tracking purchase behavior records, online sales statistics and perfect information guarantee certificates. The number of members determines the final income of the website through members to a certain extent. The income of a website mainly depends on its own promotion work. Some preferential activities can be held to give members more favorable membership prices, which are different from free members and attract more long-term customers.
Revenue model 4: the indirect revenue business model of the website
In addition to the profits generated by the company's B2C e-commerce website, the company can also make profits through other links in the value chain.
(1) online payment revenue business model
When B2C online payment has enough users, we can start to consider the issue of obtaining income through other means. Take Taobao as an example, nearly 90% of Taobao users pay, which brings huge profit space to Taobao. Taobao can not only charge a certain transaction service price through Alipay, but also make full use of the huge funds generated by the time difference between users' deposits and payments to make profits from other investments.
(2) the business model of website logistics revenue
The transaction scale of B2C e-commerce in China has reached tens of billions of yuan, and the resulting logistics market is also very huge. Integrating logistics into their own services and websites can not only occupy the profits of logistics, but also increase the value created by users. However, the logistics industry and Internet information services are very different. B2C e-commerce websites have a high investment in the logistics of their own services, and need to establish sample distribution software, which requires a lot of capital reserves, but it is difficult for a large number of websites to do so.