How to improve the information management level of enterprises in tobacco industry

Enterprise information management is the comprehensive management of all kinds of information generated by information system. With the continuous development of information construction in tobacco industry, information management plays an increasingly important role in the operation of commercial enterprises. In this situation, how to improve the information management level of tobacco commercial enterprises? The author thinks that tobacco commercial enterprises need to base themselves on "three resources", formulate "two strategies", achieve "three emphases", gradually improve the comprehensive application system of enterprise information system, and constantly optimize the overall management framework, so as to improve the level of enterprise information management and enhance the operational efficiency of enterprises. Based on "three resources", "three resources" refers to information resources, technical resources and human resources, which is the basis for realizing the information management of tobacco commercial enterprises. Information resources are the general name of all documents, materials, charts and data involved in the production and operation of enterprises. For tobacco commercial enterprises, whether it is the construction of cigarette sales network or monopoly supervision and management, including finance, manpower and daily business, a large amount of data will be generated, which requires that the main function of the information system is to process the data, that is, to process the data into information for managers to make decisions. Technical resources are information technology, mainly including hardware, software and communication network to realize information management. Among them, the hardware and communication network for storing, processing and transmitting information are the technical infrastructure; Application software such as collaborative office system, performance appraisal system, fund supervision information system and cigarette marketing system all belong to software resources. Human resources in enterprise information management include not only end users, such as financial management system users, collaborative office system users and performance appraisal system users, but also different types of managers, such as logistics integrated management platform, process control system and decision analysis system. There are not only employees in enterprises, such as employees in different offices and departments, but also employees or individuals in other units, such as employees of industrial enterprises and retail customers. They should actively participate in the process of information collection and dissemination, and apply their knowledge to the management and decision-making of relevant links in enterprises to improve the information management level of enterprises. The formulation of "two major strategies" refers to information management strategy and information system strategy. Information management strategy is a way to determine and apply information resources, that is, to support the strategy and process of organizing information systems by coordinating human resources and technical resources. The formulation of information management strategy makes it possible to integrate all information systems, improve the openness of communication between different levels of the organization, and make effective decisions by using information systems faster. Information system strategy is the long-term development goal of organizational information system, and it is a strategic plan to realize organizational strategy based on information technology. The formulation of information system strategy will study and determine how to use information system to support and influence the strategy of the organization. Among them, "support" means to create a strategic alliance between information system and organizational strategy, and "influence" means that information system will provide new opportunities for organizations and win competitive advantages. This requires that in the process of formulating information system strategy, tobacco commercial enterprises should not only enrich and refine the supply chain e-commerce application system, monopoly and administrative office e-government system, but also make clearer and more comprehensive planning and design from the aspects of people, finance, goods, safety and discipline inspection, and emphasize the integration and comprehensive integration of information resources based on data, process as the core and application as the leading factor to build a unified process. To realize "three values" and "three values", it is necessary to attach importance to the role and concern of enterprise information management, the construction of corresponding model between information service quality and system integration in the process of tobacco commercial enterprise information management. Attach importance to the construction of the corresponding model of roles and concerns in enterprise information management. In the process of informatization construction, tobacco commercial enterprises are facing the challenge of information and knowledge management, which requires enterprises to fully consider the key issues faced by different types of roles from different levels of concern in practice. Generally speaking, monopoly managers, account managers, marketing managers and brand managers pay more attention to the quality of information obtained and the quality of service provided by the background to the front desk; Managers of marketing center, economic operation department, financial management department and other departments not only pay attention to the above contents, but also pay attention to the quality of role performance, supplier relationship management and application portfolio; Senior managers at provincial and municipal levels will pay attention to enterprise performance management and information system strategy. The corresponding model of roles and concerns emphasizes the importance of managing information and using information methods, and emphasizes that the information application concept of tobacco commercial enterprises needs to be gradually changed from "technology-oriented" to "people-centered". For example, the cigarette marketing system faces the operators and managers of cigarette business and processes the data generated in the process of production and operation; The cigarette management decision analysis system is oriented to senior managers and deeply processes the comprehensive business data; The monopoly supervision and management system faces the operators and managers of monopoly supervision and management, and processes the data of monopoly supervision and management. Pay attention to the quality of information service. To improve the quality of information service, we must first improve the reliability of information system, ensure that the staff in marketing, monopoly and finance departments can obtain information accurately and reliably, and reduce the influence of "page download speed" and "accessibility". The second is to improve the responsiveness of the information system and ensure that users at the operational and executive levels, especially those at the management and decision-making levels, can obtain data of different dimensions in the shortest time. The third is to further improve the information security management system of tobacco commercial enterprises and formulate business continuity plans; Strengthen computer virus management and e-mail management. Attach importance to system integration. In the concrete practice of information management of tobacco commercial enterprises, enterprises should plan and implement data integration, process integration, portal integration and application integration as a whole. First, gradually expand the coverage of data center, further tap the application value of information, and constantly enrich the application function of system decision analysis. The second is to unify the technical framework of the process control platform; Monopoly the unified monitoring of internal management and collaborative office processes, and expand the coverage of process control; Unify and integrate the system process interface, realize the automatic call of cross-system processes, and effectively strengthen the application of process monitoring. Thirdly, in the process of portal integration, unified system operation interface, unified user rights management and unified to-do task management are realized.