What is Internet Home Economics?
Housekeeping in the usual sense can include all services that occur in the family. At present, the specific segmentation services that service providers can achieve in the domestic O2O market include:
Nanny delivery nanny cleaning maintenance mobile pet care
What Internet housekeeping platforms are there?
At present, there are no more than 10 companies on the Internet housekeeping platform, all of which have obtained venture capital, and their business focuses are different. Generally speaking, it can be divided into the following four categories:
1, a pure intermediary platform, which is not self-operated, that is to say, those who don't receive their aunts' wages in advance, but only accept trading commissions, such as Worry-Free Nanny (starting from a low-end nanny agency and making unremitting efforts to enhance the brand image at present), Yunjiazheng (seemingly declining, rarely heard of in the Beijing market) and lazy people go home (supplemented by online orders, mainly offline stores). Don't be fooled by the statement that there are hundreds of thousands of aunts on the platform, because that has nothing to do with you, and no matter how much water there is in the figures, it is a question of matching probability to say that the aunt who meets your needs is just waiting for your interview. The platform can't provide such real-time aunt status, so that is to say, when you need to find an aunt, you can only fill in a form on the platform and submit it to the platform, and then the platform will give the teacher a list and communicate with you privately. This is offline chat, which was originally online. Finally, in the matching of personnel and needs, it is not so tall. It's all offline, and it's no different from a teacher from a traditional housekeeping company who brings an aunt to interview you.
2. Half of the intermediary platforms with mixed operation charge the aunt's salary, which is actually a self-operated behavior (whether you sign a labor contract or not, whether your company admits it or not, labor arbitration and court proceedings will be considered as de facto labor relations), and the other half is a more traditional intermediary model, in which the aunt is recommended to charge a transaction commission, which is generally 10%-20% of the aunt's first month's salary. For example, when the aunt comes, the housekeeper helps. Both of them pay more attention to brand image, spend a lot of money, such as dress, store location, and some on-site activities they do regularly, and make some efforts, such as meeting in the new moon. But don't forget the story of wool on sheep. The so-called housekeeper tracking service is to see how many employers the housekeeper is assigned to manage, regardless of subsequent substitutions. The labor cost is high, and the service is worth a penny. At present, we can't see how poor the quality is compared with traditional offline domestic companies, such as Ainong, March 8th, Huaxia Zhongqing, Ai Jun, Zhongjia, Yuexing and so on. Every central city has several traditional domestic companies with a slightly larger scale, all of which are worth a try, but they are not much different. The key is that the price of agency fee is more flexible.
3. For the self-operated distribution platform, Auntie is an employee of the platform. Aunt's salary is paid by the platform and the employer pays the service fee to the platform. This kind of enterprises mainly provide hourly services, and have developed a little live-in nanny and on-the-job services in childbirth and childcare. More representative ones are 58-year-old home, Auntie Gang (it seems that she has been "strategically cooperated" by the housekeeper now), E Jiajie (nothing happened since the listing of the New Third Board), Pony Butler, Hao Kang at home and so on.
4. At present, Auntie's largest content community platform should be Auntie's direct employment, but there is no APP, only an official WeChat account (you can find it yourself), and there is no service function for employers to find Auntie. It is said that the company is working overtime to develop, and a new online housekeeping service product similar to that directly hired by Boss will be launched before the Spring Festival (if not guessed correctly, it should be APP). This kind of platform is similar to the self-media platform with content operation as its core. It is a very vertical aunt community, with more than 500,000 aunts, which is very active. Once the platform is open to employers, from the perspective of Auntie's supply side, it has incomparable competitive advantages over other platforms. The only problem is the screening mechanism and push mechanism of aunt's resume, and how to ensure that both employers and aunts have a better user experience.
If you are an employer with good money, the best advice from your aunt assistant is to find a reliable aunt through friends and relatives, and then ask her to introduce you to your aunt. This is more secure. To put it bluntly, it is "low cost of trial and error". This cost is not only the cost of money, but also the cost of emotion and time. You must know which is more expensive.
If high-end employers are not in such a hurry, it is recommended to wait. It is said that Filipino maids will leave soon. Baidu can find articles published by Xinhua News Agency, which shows that this matter is absolutely ambiguous. It would be awesome to hire a Filipino aunt directly. Seriously, different is different, just try it.