First, the basic requirements of outdoor advertising
(a) issued by the safety inspection department, the roof of the building can be set with transparent neon lights, three-dimensional luminous characters and other forms of signs, and it is not allowed to set the roof signs with closed layout. In principle, only signs representing the characteristics of the building can be set on the roof of the building.
(two) in addition to the bustling commercial streets, commercial squares and other densely populated areas, it is forbidden to set up outdoor advertisements on the podium and walls of buildings in other areas.
(three) the height of the wall advertisement shall not exceed the top line of the building wall, the width shall not be greater than the walls on both sides of the building, and the distance from the protruding wall shall not exceed 0.5 meters.
(4) The vertical building facade advertisement must be made in the form of neon lights or other new materials, the clear height of the bottom from the ground shall not be less than 3m, and the pick distance of the outer edge of the billboard shall not be greater than1.5m..
(five) the advertisements set on the fence of the construction site shall be set close to the fence, the height of which shall be flush with the top of the fence, and the maximum shall not exceed 3 meters, and the width shall not exceed the outer wall of the building. After the construction of the construction site is completed, the enclosure of the construction site must be removed within 3 days, and the site must be cleaned.
(six) in the bus shelter set up light box advertising, advertising specifications and spacing of the same road section are relatively uniform, and the number of advertisements at each site does not exceed 4 (blocks). The height and width of a single billboard shall not be greater than 1.5m and 3.5m respectively. ..
(seven) in principle, the commercial pedestrian street shall be set up with solid modeling advertisements, and the basic area shall not be greater than 2 square meters.
Second, the safety and quality requirements of outdoor advertising settings
(1) The design, manufacture and maintenance of outdoor advertising steel structures shall conform to the Technical Specification for Steel Structures of Outdoor Advertising Facilities (China Engineering Construction Standardization Association standard CECS 148:2003).
(2) The vertical clear distance between the outdoor billboard and 10 kV high-voltage conductor shall not be less than 3m, and the horizontal clear distance shall not be less than1.5m. ..
(three) the clear distance between outdoor billboards and low-voltage wires or telephone lines shall not be less than 0.5 meters.
(4) The outdoor advertising lighting system should be reliably grounded, and the power supply circuit of the advertising lighting system with light box which is easily accessible to human body should be provided with leakage protection; There should be at least two connection points between the large-scale external lighting advertising frame and the lightning protection device in a higher position.
(five) outdoor advertising set above the city roadway, the height of the bottom of the facility from the ground shall not be less than 5.5 meters.
(six) outdoor advertising in the fire escape must be 4.5 meters above the ground.
(seven) advertisements on the roof of buildings must meet the technical indicators of wind load and roof bearing capacity and meet the requirements of seismic structure.
Third, outdoor advertising material requirements
Outdoor advertisements on urban main roads and important areas must adopt new materials and technologies such as light boxes, window displays, neon lights, transparent three-dimensional characters, electronic display screens, optical fiber display screens, copying devices and light projection devices. , and give consideration to the bright effect at night, reflecting high-grade and high-grade. It is strictly forbidden to set up outdoor advertisements such as big boards and iron sheets, which are crude and lack light sources.
Four, outdoor advertising lighting requirements
(a) advertising shall not affect residents' lives, pedestrians or traffic safety by flashing lights.
(two) the traffic control signal device and its background space around 10 meters advertising lighting, shall not use flash or red, yellow and green light source lighting.
(three) commercial enterprises should try to avoid external lighting when setting up light boxes and window advertisements.
(four) the outdoor electronic display screen should have the function of adjusting the display brightness according to the change of sunshine intensity; Outdoor electronic display screens installed in commercial areas, residential areas and their surrounding areas shall have a night brightness value less than or equal to 600 cd/m2; The night brightness value of outdoor electronic display screens set in other areas should be less than or equal to 400cd/m2.
(five) advertising lighting should use small size, light weight, beautiful shape, corrosion resistance and good weather resistance.
(6) Externally illuminated billboards should try to avoid the exposure of lamps and their brackets, and the inevitable appearance color of lamps and their brackets should be coordinated with the color of advertising pictures.
Five, it is forbidden to set up outdoor advertising.
(1) Outdoor advertisements shall not be set up in the construction control zones of state organs, cultural relics protection units and scenic spots;
(two) shall not set up outdoor advertising in landmark buildings and their building control zones;
(3) Outdoor advertisements shall not be set up in urban parks, green spaces and important landscape areas;
(four) binjiang road, Binjiang Square and large leisure square in the central area shall not set up outdoor advertisements;
(five) no outdoor advertisements shall be set up in urban overpasses, pedestrian overpasses, tunnels, green belts and isolation belts;
(6) Outdoor advertisements shall not be set on telephone poles, telecommunication poles, street poles, street trees, traffic signs and signs, and ground nameplates;
(seven) shall not set up all kinds of outdoor advertisements in the urban areas;
(eight) shall not occupy and affect the disabled facilities to set up outdoor advertising;
(nine) no outdoor advertisements shall be set up on the top of houses with sloping roofs, buildings with permeable guardrails and buildings with unique roof shapes;
(ten) shall not block the windows of buildings (structures), and affect the lighting, ventilation and outdoor advertising of buildings (structures);
(eleven) shall not be in the city road, highway intersection (within 50 meters from the motor vehicle parking line) set up outdoor advertising;
(twelve) shall not be set up in the city column advertising;
(thirteen) not in the street building facade and intersection hanging slogans.
Chapter II Technical Specification for Setting Doorway Plaque
First, the basic requirements for setting the door plaque
(a) enterprises, shops set up the door plaque in principle to take a horizontal setting, the implementation of one store, one card and one unit. The sign of the resident unit can be uniformly set at the entrance of the building or the lobby on the first floor. Multiple units are used in the same building, and one card is used on the first floor.
Located at a road intersection, with facades on both sides and belonging to the same operator, it is allowed to set up door plaques on both sides of the facades respectively.
(2) The plaque at the door head of the first floor should be set from the top of the facade on the first floor to the lower edge of the window on the second floor. The top must be 50 cm below the bottom line of the window on the second floor, or flush with the bottom of the balcony on the second floor. It is forbidden to set up all kinds of door plaques above the second floor.
(3) The bottom line of the door plaque placed on the adjacent facades of the same building must be unified, the height and thickness must be consistent, and the colors, styles and fonts should be coordinated as much as possible.
(4) Except for commercial streets or commercial squares, no vertical or hanging doorboards or all kinds of doorboards perpendicular to buildings shall be set on major roads and important areas in other cities.
(5) The setting of the door plaque shall not affect the normal spacing of buildings approved by the planning, and shall not affect the normal use of lighting, ventilation and fire fighting functions of buildings.
(6) The height of the door plaque shall not exceed 1.5 m, the width shall not exceed the walls on both sides of the building, the thickness shall generally not exceed 30 cm, the maximum shall not exceed 50 cm, and the bottom shall be more than 2 meters from the ground.
Second, the door plaque lighting requirements
(a) set in the city's main roads and important areas of the door signs should be equipped with night light sources in accordance with the provisions, go through the power supply procedures, and ensure night lighting.
(2) Exterior lighting should be avoided as far as possible in the lighting of the plaque at the entrance of the bustling commercial street, and neon lights, dynamic light boxes, printed circuits, optical fibers and other light sources should be used to make it dynamic.
Three, the door plaque material requirements
(a) to encourage the use of new materials, new processes, new technologies, as well as high-quality, high-grade and safe hardened door plaque.
(two) the city's main roads and important areas of the door plaque shall not be produced by inkjet cloth and image printing.
Chapter III Supplementary Provisions
A, this specification referred to in the door plaque refers to the city's primary and secondary roads frontage enterprises, shops set up from the building (structure) of the wall, the content is registered by the administrative department for Industry and commerce or issued by the superior competent department of the enterprise name or its standardized abbreviation of the shop sign.
Second, all kinds of commercial advertisements and public service advertisements that directly or indirectly introduce goods or services beyond the technical specifications for setting the door plaque are regarded as outdoor advertisements and included in the management of outdoor advertisements.