From the inside of the enterprise, without comprehensive information management, it is impossible to carry out rapid and orderly management. Haier Group has more than 1.08 million product varieties, develops 1.3 new products every day, and 50,000 products are distributed from Qingdao to all parts of the country every day. In one year, Haier's funds were transported in and out, reaching 99.6 billion yuan, with an average daily settlement of 276 million yuan. On average, more than 1800 accounts are needed every day, with 4 accounts per minute. Market development involves tens of thousands of dealers in hundreds of countries, and such a huge business volume is quite amazing even if the error rate is very low. If there is no computer-aided management, if there is no block between people in various departments, there will be countless mistakes and confusion. Why do many enterprises collapse overnight? It is because they can't find problems in time. When they find them, there are piles of problems and there is nothing they can do.
Externally, in order to build a world famous brand, Haier Group has integrated global supply chain resources (nearly 65,438+0,000 suppliers, including 44 Fortune 500 companies), market resources (more than 53,000 global marketing networks), scientific and technological resources (65,438+05 design centers around the world) and human resources (more than 3,000 overseas managers) Without business process reengineering and information management, it will be impossible to integrate with the international community and the efficiency will be very low. For example, Haier Group currently receives more than 900,000 domestic and foreign sales orders every month, more than 654.38+00,000 customized products and more than 260,000 materials to be purchased. There are more than 300 products exported every day, so in the process of internationalization, we must rely on information management to connect with the world, otherwise it will be difficult to maintain the current management.
Haier's comprehensive enterprise information management is a revolution to the traditional enterprise management. It is based on the implementation of business process reengineering with the market chain as the link, with advanced information technology as the means and order information flow as the center to drive the movement of logistics and capital flow, and realize the goal of zero inventory, zero working capital and zero distance for users by integrating global supply chain resources and global user resources.
Haier Group invested in the establishment of Haier E-Commerce Co., Ltd. on March, 2000. It took the lead in establishing an enterprise e-commerce website in the home appliance industry, and comprehensively carried out B2B business for suppliers and B2C business for consumers' personalized needs. Through the e-commerce procurement platform and customized platform, we will establish close internet relations with suppliers and sales terminals, and establish a dynamic enterprise alliance to achieve a win-win goal and improve the market competitiveness of both parties. On the e-commerce platform built by Haier, enterprises, suppliers and consumers can realize interactive communication and add up information.