Right? Deputy General Manager of Changan Automobile Brand Public Relations Department? Mr Chen Zhuo.
Chen Zhuo: Hello, netizens. I'm Chen Zhuo from Changan Automobile Brand Public Relations Department. I am very glad to meet you here.
Moderator: The pace of automobile brands in China has never stopped. We also noticed that the image of Changan Automobile has changed in today's promotional film. What are the specific changes? What is the deep thinking about this series of changes?
Chen Zhuo: Thank you for your attention. Our brand has been revitalized. Everyone saw a lot of details in this revival. We focus on the needs of flattening and simplification in the future small video communication era. Whether it is psychological needs or optimizing the aesthetic feeling of reading, we have made this brand younger, which is mainly reflected in three points:
First, the image of the brand itself has been flattened, giving it some new meanings. For example, the center of gravity at the micro scale, we mentioned the golden section, make it straight. In addition, we further expand this included angle, which comes from the intersection of the Yangtze River and Jialing River. This is the intersection of the origin of life in the delta plain, which symbolizes the vision and determination of Changan brand to go global based on Chongqing, and also embodies the cultural spirit of Changan automobile exchange and integration. This is the rejuvenation of the logo image in the whole image.
Secondly, in terms of color, compared with the color system of 20 10 brand, we have done low saturation treatment, and the whole color system is softer and more natural. In fact, it is precisely because of Changan's brand-new brand positioning, technology Changan and intelligent partners that consumers are more friendly and durable. We have made adjustments in this regard. A small amount of orange is added here as a contrast color, which shows the sense of science and technology and vitality of the whole brand.
Third, the fonts are younger. Font In the past, we and Founder's font team developed Chang 'an Shadow's three-dimensional font from relatively square fonts, which showed a better sense of modernity and fashion, hoping to bring more memory features to consumers.
Moderator: Many details have been changed and adjusted. Of course, I believe that these changes in details will definitely make our Changan brand more deeply rooted in the hearts of consumers and friends. In addition, I would like to know that Changan Automobile has launched a brand-new high-end product sequence for passenger cars. Is this the high-end layout of Changan Automobile? What's the meaning behind it? What surprises will the new series of products bring to consumers?
Chen Zhuo: Thank you, host. Changan automobile faces the future development trend and looks at the whole automobile industry. Because of the new technology development festival, this industry has been given a new definition. Under such circumstances, Changan Automobile is determined to transform into a smart travel technology company. 20 17 we made this plan, and in the process we became more and more aware of this direction and strategy.
UNIT is the first masterpiece under this strategy. We define it as a mass producer of future technology, and it has "four major innovations".
First, new technology, new UNI series, which we call new science and technology wisdom aesthetics, endows the future with a sense of science fiction, satisfies the expansion of our population, and satisfies young people's pursuit of aesthetics and future science and technology.
Second, the power provides the latest generation of brand-new blue whale power platform in Chang 'an.
The third is a brand-new intelligent interactive system.
Finally, there is an intelligent platform that can be purified.
These four newly endowed products all have good value. Since listing, the cumulative order has reached 46,000, which should be said to be very popular. So at today's auto show, Changan officially released UNI's high-end product sequence, which we defined as the production car of future technology. I hope today's Vision-V is also an interpretation of the future trend of this product. The second product will meet you soon, and it will bring you many surprises here. I hope you pay more attention. ?
Moderator: Many friends are paying attention to Vision-V. The concept car Vision-V released today is very eye-catching. Can you tell us more about it?
Chen Zhuo: Vision-V represents our understanding of the wisdom aesthetics of new technology. Future aesthetics will make our brand positioning and smart partners very smart and understand you very well. We hope to build a research and development at a time, and use this research and development to drive the innovation of technology and products, and provide smart technology, smart products, smart cars and warm-hearted services for future consumers, so that you can really feel the real convenience brought by future smart technology in this car.
So according to this idea, our new vision -V has two characteristics:
First, the modeling incorporates many scientific and aviation elements, showing the aesthetic feeling of science and technology and the future. This is its external manifestation.
The second is to open the interior, and you can see that its interior is simple and scientific, but it has a warm temperature.
In this smart car, we have many scientific and technological functions, which are very warm and intimate. For example, Xiao An, a floating intelligent AI, plays the role of a guard. It can purify the air, detect the state outside the car and remind you to do some necessary disposal. There is also an assistant named Xiao Ai 'an, who can express it through facial movements. It can directly help you complete the action. For example, when you smoke, he can help you lower the window. In the future, similar functions will be provided to consumers in the future UNI series. I hope that the design of its products, from the first feeling, not only from the function, but also from the first feeling will make you feel smart and smart partners. This is our original intention.
Moderator: One more thing, many friends would like to know, what kind of product planning will we have in the future under the brand-new UNI-T sequence of passenger cars?
Chen Zhuo: UNI is a brand-new high-end product sequence, which was actually released at the auto show today. At least five products will cover major market segments in the future. The first UNI is loved by many young people and consumers, and the second product will continue to carry Vision-V, a brand-new product concept of technology, wisdom and aesthetics, and spread its charm from the inside out. I hope you will continue to look forward to it.
In the future UNI's product layout, not only the coupe, but also the driving platform car with new power will be covered, and new products will be gradually presented to everyone. I hope everyone will pay attention to it.
This article summarizes:
The popularity of UNI-T models in Chang 'an shows that the latest model design concept of Chang 'an meets the market demand well, especially by young consumers. In the future, UNI design concept will cover more Changan models, consumers will have more choices, and young people will prefer Changan.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.