First, cast a wide net and get customers through multiple channels.
The basis of cloud studio operation is to accumulate a large number of audiences and gain wide attention-"getting customers" is very important, and only with enough customer audiences can we achieve the effect of "casting a wide net". Whether in lobby marketing or telephone maintenance, we should actively add customers' WeChat, so as to establish online communication and timely communication channels with customers.
In addition, it is necessary to mobilize the strength of the three-party service personnel in the outlets, arrange the three-party personnel to cooperate with each other, invite customers to pay attention to the studio through various customer contact channels such as outlet service and door-to-door marketing, guide customers to learn to browse the hot content of the cloud studio, and experience the convenient trading function of the cloud studio to accumulate more attention.
Second, update in time and share through multiple channels.
While increasing customer attention, we should strengthen the maintenance of existing customers. First of all, we should update regularly every day, enter the studio regularly through employee channels every day, browse the newly launched activities and product information, and put hot products and hot activities on the shelves in time.
Secondly, we should read the information content in time, screen hot information and share it with WeChat friends circle, and do some editing with short comments or content interpretation to attract customers to click. Finally, we should use WeChat group and target customers to do targeted push, and send high-quality information content to the WeChat group under our jurisdiction in real time.
Third, self-improvement and multi-channel learning.
Cloud studio is a powerful tool to effectively enhance the professional image of account managers, but it also requires account managers to have strong professional ability. When the account manager shares information with friends and customers, it is bound to get a lot of attention, receive a lot of customer inquiries, and even some customers will directly request asset audit and asset allocation.
If the professional ability of the account manager is not strong, it will not only miss this excellent opportunity to maintain and market customers, but also miss the trust of customers. As a qualified account manager, self-improvement is very important. You should take the initiative to read books related to investment and asset allocation, such as Interpretation of Funds, Asset Management Can't Be So Interesting, and Financial Freedom of Fixed Investment in Ten Years.
Only by continuous improvement can we make ourselves more professional in knowledge, more thoughtful in service and more timely in response, and better serve our customers, so as to really make good use of the studio and bring more sustained growth in customer acquisition and transaction volume.