The role and significance of insurance intermediary in insurance industry

The role of insurance intermediaries in the insurance market is determined by their functions in professional technical services, insurance information communication and risk management consulting.

The role of professional technical services can be divided into three levels: because of the conflict of interests between the insurance parties in the whole process, differences of opinion are inevitable.

Due to the intervention of insurance intermediary companies, fair and authoritative information can be provided for the reference of insurance parties or courts, which is conducive to the resolution and elimination of contradictions. The function of insurance information communication refers to the establishment of an insurance intermediary system in the insurance market with asymmetric information, which provides information services for both parties to the insurance contract by using its professional advantages. It is the best choice to strengthen information communication between the two parties to the insurance contract, coordinate the relationship between the two parties to the insurance contract and promote the healthy development of the insurance economic relationship.

Risk management consulting function refers to the insurance intermediary company providing risk management consulting services such as risk assessment, disaster prevention and loss prevention for the public by virtue of its professional technology and expert network advantages. This special technical advantage makes insurance intermediary companies in an irreplaceable position in the insurance market.