How to increase your popularity in the official WeChat account?

The most direct way to quickly improve the popularity of WeChat official account is to buy fans, but I don't recommend this method because the quality of the fans purchased is not guaranteed. Most of the accounts provided by the fan platform are just accounts, and no real person is using this account, which means that the fans we bought are actually dead and have no effect! So, what can we do to increase the number of fans faster and improve the quality of fans? Promotion, yes, is achieved by promoting public platforms. The content and promotion of WeChat WeChat official account, whether it is a personal account or a corporate account, whether it is a subscription number or a service number, are aimed at serving users well and sticking to users, and creating certain value for individuals or enterprises through these users. So how do you do the official account of WeChat WeChat? The first and most important thing is the content, followed by the promotion of the official WeChat account. Without good content, it is impossible to attract users, stick to users and let users spread themselves. If you can't do the content well, unless your official WeChat account is a red envelope distribution center, you will not attract a large wave of users. The following are mainly introduced from the channels and platforms of content publishing and promotion: 1. What kind of content should be published for users' favorite content: 1, the theme of the article is positive, and readers are excited after reading it; 2. Articles that make users very angry and panic; 3. Make readers feel well informed and well informed; 4. The content is practical and easy to remember; 5. Valuable stories; 6. Particularly creative funny cartoons and pictures; Second, the arrangement of content The use time of the mobile phone is fragmented, and the screen is long and short, so the number of articles published every day should not be too much. If there are too many, it will not only make users feel contradictory, but also make them worry. It is best to divide the pushed articles into three or four columns, with dry goods as the title, followed by information, gossip and activities. 1, locate dry goods and provide practical and instructive pictures and texts for users to copy and use. 2. Information positioning, the latest and most exciting, is at the forefront of the industry. 3, the positioning of gossip, is an interesting thing in life, fun things, to have positive energy, to have their own emotional sharing, to make the article read with human touch. 4. Positioning of activities. Activities are done according to the actual situation of individuals or enterprises. Let the user participate, instead of giving it directly, for example (except for some particularly attractive things, such as red envelopes), giving the user a feeling that he has gained something from his work. Third, the editing, experience and participation of content in the mobile Internet era are very important! The opening speed of graphic information affects the reading rate of users. The reason is simple, but it is always ignored. If there is no special demand, the text 800- 1000 is the best, and it is more appropriate to have less than 4 pictures (except for original funny or attractive cartoons). The smaller the picture, the better, but the video should be clear, and the video should not exceed 5 minutes. 1, Title: The title of each article should have its own characteristics, that is, to be a so-called title party. There are too many subscribers to WeChat official account now, and the competition is fierce. No matter how good the article is, it's no use for readers not to read it, so the title is very important. 2. Abstract: It is not advisable to write long paragraphs, only one or two sentences. These two sentences must guide the reader's desire to continue reading. 3, content typesetting: avoid large paragraphs, if any, but also split into small paragraphs, it will be more comfortable to read. If the whole screen of the mobile phone is a paragraph of text, the eyes are easily tired. 4. Guide attention: the new account should remind readers to pay attention at the beginning of each article, and the official WeChat account or two microcode information should be attached at the end of the article. The content of WeChat may be shared in various places, and with the official account information of WeChat, a powder adding entrance has been added. 5. Push time: According to users' habits, users usually read the announcement number on the way to work in the morning, at noon, after work in the afternoon, before eating at night, and before getting ready for bed. Due to the large number of public signs, the content will almost be ignored and folded, so the specific time depends on the operator's own time and observation. IV. Channels and methods for the promotion of WeChat official account: 1, Weibo promotion, social networking site (NSN): Introduce the micro-signal in the introduction of Weibo materials or social networking sites, and put the QR code in the decoration of Weibo, so that fans can scan their attention, send private messages to their fans in Weibo or find other large gangs to forward them. 2.QQ group promotion: find the user group related to the enterprise, which can be one-on-one interaction or intra-group interaction (intra-group interaction, be familiar with it, and be careful not to be t). 3. Micro-signal group promotion method: The micro-signal threshold is relatively low, and anyone can register. You can use this to register multiple trumpets, then set an avatar (popular avatar) for each trumpet, add more friends, and push the official WeChat account information to users through the trumpet. 4. WeChat red envelopes: Through WeChat personal accounts, multiple WeChat groups are established to distribute red envelopes for users in the groups to forward articles, share articles and pay attention to WeChat official account. 5. Mutual promotion of micro-signals: Since the official WeChat account can't publish content casually, casual articles can be realized by trumpet, which can not only protect the image of the official WeChat account, but also play a better publicity effect. This is only suitable for the early stage. 6. Shake it: let users see our signature (it can be a wild way, such as vulgar signature, etc. ) or further add yourself as a friend, indicating that this interaction effect is surprisingly good. 7, drift bottles: get a few bottles of bright topics every day (the same way can be copied by account), pick up a few drift bottles to reply, let people pay attention to themselves. 8. Promotion of activities: The effect of activities is the most direct and effective method. Whether online or offline, the distinctive theme of the event is the easiest to remember. In particular, the diversion effect of offline activities is obvious, such as parent-child O2O. 9. Soft text promotion: Soft text promotion is also a good method, and using information sources to promote public accounts is also the best way for users to pay attention. 10, email promotion: planning several better email templates and pushing them to users every day will have certain effects. At present, the anti-marketing information and spam prevention of the mailbox are well done, so it depends. If there is a target group and the mailbox is real, you can do it. 1 1, WeChat powder adding tools: At present, many WeChat promotion tools have formed a market, but the process of adding friends through WeChat must be controlled well, otherwise it will be counterproductive. 12, WeChat circle of friends: High-quality articles forwarded to the circle of friends will bring a lot of fans. How to get high-quality articles depends on the positioning and industry judgment of the official WeChat account. The source of fans of WeChat official account is the circle of friends at most. The spread of many articles through the circle of friends will cause the reading volume to exceed dozens of times of the number of service users, so how to achieve high reading volume is to forward them to the circle of friends for more people to see, so the number of forwarding depends on the number of your circle of friends, so adding many friends and forwarding articles on WeChat official accounts is the best way to increase fans. 13, offline salon: offline salon and some traditional media jointly hold industry salons. You can put some QR codes on the sign-in desk to facilitate others to quickly scan and add micro-signals. This method can also quickly increase fans. 14, own exposure resources: such as company official website, personal business cards, company brochures, magazines, etc. We must use all channels to promote and get steady growth of fans every day. But if resources are limited, you can use the circle of friends of employees' friends. It is best for employees to be voluntary and motivated, otherwise it will cause resentment among employees. ) 15, visit forums: visit various forums and write high-quality articles to attract others' attention. Such as douban, post bar, etc. , published on various resource sharing websites, as much as possible, and downloaded high-quality materials for free. At the moment of information explosion, the speed of high-quality content dissemination is extremely alarming. 16, Other A, Momo message board, promoted by people nearby; B, micro-vision original video, publicity; C, get together to post and publicize; Summary: No matter which promotion channel users come from, in short, users must be surprised and have what they want, not disappointed. Therefore, the preferences of users must be determined according to the positioning and data analysis of individuals or enterprises themselves. Only when there is good content can there be sharing, and only when there is sharing can there be powder. WeChat official account can only create value if it has powder, and achieve the purpose of creating WeChat official account for individuals or enterprises, so as to enhance the fans and popularity of WeChat official account. Of course, there are other better ones.