Hainan Haizhirun Bioengineering Co., Ltd. is a member enterprise of Hairun International (HK) Co., Ltd., which was established in Hainan in June, 1999. The company specializes in technical research and development and product application in the field of marine biotechnology. Relying on Hainan's unique natural conditions, conforming to the contemporary taste of advocating nature, purity, health and green, and relying on strong scientific and technological strength and excellent products, the company quickly turned the "Hairun" brand into a household name in Hainan in just a few years, and established its brand position in the national market, realizing the growth legend of doubling its performance for several consecutive years.
In 2003, the company launched its flagship product-Hairun Eye Gold, which quickly emerged in the eye cream market segment, sold well in Hainan and the whole country for five consecutive years, and stood among the world with many domestic and foreign brands. In February 2006, "Hairun" was awarded the title of "Famous Trademark of Hainan Province"; In 2008, it was ranked as the fastest growing cosmetics brand in China and the most satisfied consumers.