A qualified bank account manager must know his customers, himself and his competitors, and the environment in which he lives and develops. On this basis, he can provide professional services to customers and satisfy them. From the perspective of professional knowledge, it is suggested to know some knowledge points related to the credit business of bank companies, the business types of companies in the same industry and other banking business knowledge related to the company's business, because the account manager of the company mainly serves the enterprise, and the financial and taxation knowledge about the enterprise is necessary for the account manager to judge the business situation of the enterprise and better understand the enterprises that need service; In addition, some legal knowledge related to the company's business should also be understood.
Develop customers: make use of all available resources, including interpersonal resources, actively strive for business, be considerate of customers and persevere; Fully understand the advantages and disadvantages of the bank itself, customers at any level and their needs, and have certain negotiation skills and team spirit. Can persistently overcome all possible obstacles in customer marketing and never give up easily.
All of the above are relatively general. In fact, developing customers requires a kind of thinking, including making sure that they can develop into customer relationships and have a very sensitive response to various economic information. Of course, all these must be based on proficiency in basic business knowledge and professional knowledge, otherwise you can't communicate with customers and come up with effective solutions.