The Rothschild family regards information and intelligence as the lifeblood of their prosperity, so they set up a special intelligence network across Europe very early, and did not hesitate to spend a lot of money to buy the fastest and latest equipment at that time, covering everything from commercial information to social lively topics. The accuracy and transmission speed of information exceeded that of the British government's post station and intelligence network.
Relying on the fast and accurate information provided by the family intelligence network, Nissan caused a sensation in the financial circles of London. During the Napoleonic Wars, Nissan learned that Britain intended to give great financial support to General Wellington's troops. At this time, a company happened to sell a large number of gold bars, and Nissan decided to buy them all. When the British government learned about it, it immediately found Nissan, hoping to buy gold, which was the only hard currency that would not depreciate during the war. Nissan gave gold to the army and got a very generous reward.
On June 20, 2008, Nissan directed an unprecedented scene at the London Stock Exchange. That morning, the atmosphere in the exchange was very tense. Because just yesterday, the battle of Waterloo between Britain and France decided the fate of the two countries. If Britain wins, there is no doubt that the British government's public debt will skyrocket, and vice versa. At this time, Nissan knew the end of the battle before the British government through the family intelligence network. However, he did not rush to buy government bonds, but sold a lot of the original government bonds in his hand. When people saw Nissan, the most well-informed person, start selling government bonds, they all thought that Britain was defeated, so they followed him to sell government bonds at a low price. The people hired by Nissan ate all these bonds. When the British government officially announced the news of Britain's victory, Nissan had earned 3.8 million pounds in this stock transaction.
The huge role of information can not be ignored by any boss in the business circle.
Just like a brilliant commander in a war, he must have a clear understanding of the situation of the enemy and our side, master the laws of their actions, make a correct battle plan, take appropriate military actions, and defeat the enemy, otherwise he will be defeated. Many war cases, ancient and modern, at home and abroad, have fully proved this point.
In the modern business war, a brilliant CEO can only strategize and be in an invincible position if he knows himself and himself, improvises, has insight into interests, predicts the development track of things, changes in time, and takes the initiative.
A famous economist likes to tell a story-1998, when the Internet economy was hot for the first time, a farmer in the western United States shipped a cart of garlic to new york to sell, but by the time he shipped it to new york, a large number of garlic shipped from various States had flooded the trading market in new york, and his cart of garlic could not be sold.
It's starting to rain, and garlic is going bad. Helpless farmers had to hide in front of an internet cafe to avoid the rain. It happened that the business of the owner of the Internet cafe was not very good, so he came out to say hello.
The farmer sighed at him: "What if we can't sell garlic?"
The owner of the Internet cafe had a brainwave and suggested that he trade through the Internet. He helps farmers put supply information online. To his surprise, a few minutes later, a car full of garlic found a buyer.
As a result, farmers who tasted the sweetness began to touch the net from passive to active. Information is on the verge, and many fruit and vegetable supermarkets know that he has the best garlic in America, so orders keep coming. At first, farmers sold their own garlic piecemeal to wholesale garlic, and finally they sold it on behalf of farmers in a state. He became adept in business and soon became the boss and CEO of a garlic wholesale company on the rich side.
It can be said that information has made farmers' career and happiness.
Information may not win a thousand miles, but one thing is certain: without the latest and most accurate information, there will be no correct decision-making and strategic planning, and it will be impossible to win freely.
Information has become an important factor to win the business war and an important topic that every CEO must study and solve. If you want to be a good CEO, then you must tighten the string of information.