Shanghai Song Mei is determined to build a global brand of cosmetics and daily necessities in China, devote itself to the revitalization and take-off of national cosmetics industry, actively explore traditional cosmetics industry and emerging high-tech marketing model, and create brilliant achievements in cosmetics online sales. All employees of the company adhere to the fine work and entrepreneurial tradition of hard work, facing difficulties and being brave in exploration and innovation. Qi Xin works together, keeps pace with the times, tirelessly, consistently regards the needs of national skin care as the best product scheme, and regards the interests of consumers as the highest sales and service purpose, striving for the situation that "Chinese people grab domestic products and foreigners love to use them". Shanghai Song Mei adheres to the brand concept of natural skin care, and all its brand products are derived from nature. Song Mei R&D Branch believes that natural raw materials contain all the energy of nature, constantly promote the growth and renewal of skin cells, and have the characteristics of being integrated with skin tissues, so that the skin can naturally absorb them without burden. The true beauty of human beings comes from the balance of body and mind, and returning to nature will be the source of balance. Aside from the complicated maintenance procedures and the burden of chemicals on the skin, Shanghai Song Mei takes natural plant essential oils, plant extracts and natural vegetable oils as the main research and development sources, and combines high-performance and pure maintenance ingredients. Each product does not contain any chemical preservatives, mineral oil, essence and other ingredients, and contains magical natural energy. Long-term use of Song Mei products can improve the self-healing ability of skin health and adjust the unbalanced body, mind and skin state to the best state of health and beauty. Its brand "Fangcaoji" is the first pure natural plant skin care brand based on online sales in China, which has passed on the brand concept of "natural zero burden" to countless women who love beauty.
Shanghai Song Mei took the lead in marketing, which was the first case in which China successfully combined the traditional cosmetics industry with high-tech online sales. The perfect combination of self-marketing and online sales greatly reduces the cost of its own sales channels, and the online sales service platform carefully built for customers allows products to benefit consumers in a more convenient way and at preferential prices. These effective measures make Shanghai Song Mei stand out in the highly competitive cosmetics industry and become a model for the rapid growth of cosmetics enterprises in China in the Internet age.
Song Mei has always dreamed of developing a skin care brand more suitable for China people, and advocated the principle of fast and more customer experience to promote brand building and brand development. In the spirit of brand integrity, openness and enjoyment, it has set a very good example for many e-commerce partners and created a large number of cases and experiences for more state-owned brands and brands wishing to expand the e-commerce field.