1, college degree or above, major in automobile marketing or other related fields;
2. Have a driver's license and be proficient in driving;
3. Correct appearance and decent behavior;
4. Good language skills and communication skills, as well as good customer service concept;
5. Enthusiasm and perseverance for work, hard-working and pioneering spirit;
6. Clear thinking, cheerful personality, honesty and responsibility;
7, good at learning, after training can have a certain market development ability.
Main channels for recruiting automobile boutique salesmen:
1, job fairs and talent markets (real-time communication)
2. Online recruitment
Traditional categories: Zhilian, Future and Fairness. ......
Emerging categories: what courses to attend and pulse. ......
3. Introduction from friends and peers
Job responsibilities of automobile boutique salesman:
1, responsible for vehicle sales service and in-store customer consultation service.
2. Responsible for sorting out the sales data and customer files of various models.
3. Be responsible for developing the product sales market and achieving the sales target.
4, responsible for mining customer demand, realize product sales.
5. Be responsible for pre-sales business follow-up and after-sales customer maintenance.
How to be a good car salesman;
First, be familiar with professional knowledge.
The goal of car salesmen is to be more professional than customers forever! As an automobile salesman, he must be an industry expert with his own unique opinions, which can improve customers' trust and help customers establish an evaluation system and evaluation criteria that are inclined to the automobile products they sell. Only by fully understanding their own automobile products, their advantages and disadvantages, price strategies, technologies, varieties, specifications, promotional activities, competitive products and substitute products, can automobile salesmen solve customers' doubts with the most professional attitude and win their trust and respect. Therefore, automobile sales personnel should work hard under the stage to master professional automobile technology and product knowledge comprehensively and deeply, so as to avoid the situation of "the blind touch the elephant" in the process of talking with customers. ?
Second, understand the market.
It is necessary to have a particularly comprehensive understanding of the current market, whether it is the regional market or the overall automobile market in the country or even the world, to be familiar with industry standards, market distribution and prospects, and to understand the changes in prices and promotions. In particular, we should be familiar with competitors' products, so as to know ourselves and know ourselves. ?
Third, a good attitude.
Many car salesmen often focus on the promotion of sales skills and the study of professional knowledge, while ignoring the experience of mentality. In fact, a good attitude is a booster for car salesmen from ordinary to excellent, from timid to brave, from fragile to strong, a gearbox for adjusting their work, and a brake pad for failure consciousness. If you plan to take car sales as your career, then a good attitude is essential. The most important thing is self-confidence. As a salesman, if you sell yourself successfully, your sales are half done. Imagine how a person who has no confidence in himself can successfully sell his own and the company's products to customers. When you pass on your confidence in the product to your customers, you can take a step towards the transaction.
Fourth, a high degree of enthusiasm and service
Automobile sales, which also belongs to the service industry, has a good sense of service and is one of the necessary qualities for success. Excellent car salesmen always treat every customer and potential customer with sincerity, trust and humility. Treat customers as lifelong friends, establish long-term service relationships, and help customers succeed with the help of their success. ?
Verb (abbreviation for verb) has extraordinary affinity.
As a salesman, you must understand that in the process of automobile sales, the image of automobile salesman is in the same important position as automobile products. When you receive a customer, the customer begins to evaluate you. The first basis of this evaluation is your appearance and image, which will affect customers' car selection and determine the success or failure of sales. If you want to be an excellent salesman, you must take this sentence as the motto: To sell more products, you must protect your image! Therefore, car salesmen must first learn to "sell" themselves, let customers accept themselves, be willing to associate with themselves, and like to listen to their introduction and explanation of cars. At this time, your personality charm, your self-confidence, your smile and your enthusiasm should be mobilized to impress customers as much as possible in the first few seconds, which requires salespeople to have extraordinary affinity. ?
Six, understand the customer's psychology
Car salesmen should set questions for customers and make clear their needs, especially car salesmen should let customers know their own needs and then meet their needs through car introductions. For example, customers will complain that cars can't be repaired for free after the warranty period, which is too inhuman; It is unreasonable for customers to complain that the after-sales service fee is too high. As a salesperson, you should formulate corresponding strategies for these problems. All automobile sales experts believe that automobile sales personnel should actively seek customers' concerns and form a benign interaction with customers, otherwise it will be unsuccessful sales. ?
Seven, clear objectives and plans
Automobile sales personnel should have clear goals and plans, constantly adjust their own goals, make corresponding plans, and strictly implement them. The marketing king of Japan's insurance industry has set himself the goal and plan of visiting 20 customers every day. If it doesn't arrive that day, he will insist on going out without eating at night. It is because of his perseverance that he deserves the top sales king and brings him great wealth.