business intelligence
The definition of business intelligence is not a dime a dozen, but there are also different opinions. People's understanding of business intelligence is the same as that of the seven blind people in India: some people think it is an information system for senior managers (e is), some people think it is a management information system (MIS), and some people think it is a decision support system (DSS); Some say it's database technology, some say it's data warehouse, some say it's data mart, some say it's data integration and cleaning tool, some say it's query and report tool, some say it's online analytical processing tool, some say it's data mining, some say it's statistical analysis; Some people regard it as analytical ERP, some as analytical CRM, some as analytical SCM, some as enterprise performance management, and some as balanced scorecard. ...
"Business intelligence means that enterprises use modern information technology to collect, manage and analyze structured and unstructured business data and information, create and accumulate business knowledge and insight, improve the level of business decision-making, take effective business actions, improve various business processes, enhance business performance in all aspects, and enhance the wisdom and ability of comprehensive competitiveness."
N enterprise-it will be more complete to use "organization" or "entity" here, because all organizations and entities (not just enterprises) can and should use business intelligence; The reason why "enterprise" is used is to be consistent with "business". All walks of life, including non-enterprise institutions, such as government departments, educational institutions, medical institutions, public utilities, etc., should and can use business intelligence.
N using modern information technology-this is one of the keys to this definition. The development of modern information technology has produced information economy and information society. In this new economic and social form, the explosive growth of information has produced a strong demand for new technologies that can process and control information; Business intelligence is an effective application of new information technology in business analysis. The information technology involved in the process of business intelligence mainly includes: extracting useful data from data collected from different data sources (trading systems or other content storage systems), cleaning the data to ensure the quality of the data, storing the data in a data warehouse or data mart after transformation and reconstruction (when the data becomes information), then looking for suitable query, report and analysis tools and data mining tools to process the information (when the information becomes knowledge for decision-making), and finally presenting the knowledge to users.
N collection-data collection is the premise of data management and analysis. Data collection is very important and must be paid full attention by enterprises. In this respect, the gap between enterprises in China and advanced enterprises in developed countries in the world is very large, which is one of the important reasons why business intelligence can't mature quickly in China, just in response to China's words: "A clever woman can't cook without rice". Data and information are mainly collected through various trading systems, such as enterprise resource planning (ERP), customer relationship management (CRM), supply chain management (SCM) and e-commerce. With the progress of China enterprises in these fields, the amount of data and information will increase rapidly. In addition, information, especially unstructured information, comes from the contents created and collected by various departments and employees of the company and is not put into the above trading system. The third party is also an important source for enterprises to collect data and information. These external data and information include market research reports, demographic reports and customer credit reports.
N Management-The "management" here mainly refers to the storage, extraction, cleaning, conversion, loading and integration of data, and its main purpose is to improve the quality and security of data.
N sum analysis-"analysis" is a broad concept, including data query, data report, multidimensional analysis, data mining, advanced statistical analysis and so on. The business intelligence that most people understand focuses on these analytical tools.
N Structured-Structured data mainly refers to the data stored in relational databases behind various trading systems, usually presented in the form of tables. The traditional concept of business intelligence only includes this kind of structured and quantifiable data.
N and unstructured-unstructured data and information are mainly created and collected by various departments and employees mentioned above, and are not put in various trading systems, but usually exist and show in the form of scattered files; The new concept of business intelligence includes the analysis of unstructured content, but the management of unstructured content is still mainly through document management software.
N Business data and information-Business data and information cannot be narrowly understood. The business data and information here include all direct and indirect data and information that may affect the business, including the name, address and telephone number of the customer in a small sense, and the international political, economic, cultural and military situation in a large sense.
N Creating and accumulating business knowledge and insight-this is the first and most direct purpose and function of business intelligence; "Knowledge and insight" is the origin of the name "intelligence".
N improve the level of business decision-making-this is the higher purpose and function of business intelligence. Whether an enterprise can make good use of this function and achieve this goal depends largely on the consciousness and mind of leaders and the elements of scientific and democratic decision-making in corporate culture.
N Take effective business actions-Taking effective business actions is the purpose and motivation to create and accumulate business knowledge and opinions and improve the level of business decision-making. Business intelligence is a brilliant art of war that can guide actual combat, not a theory of "knowing everything but being powerless".
N Improve all kinds of business processes-incomplete, scattered, rigid and inefficient business processes are a chronic disease of enterprises, and business intelligence can make certain contributions to the diagnosis and treatment of this chronic disease; Optimized automated (please note the sequence) business processes will in turn promote the development of business intelligence.
N improve all aspects of business performance-this is the highest purpose and function of business intelligence in enterprises. Effective business intelligence systems and technologies can help enterprises improve their performance in all aspects: financial and non-financial, front and back office, enterprises and supply chains, organizations and individuals. Enterprise performance management has become a hot management and technical concept, which is not only driven by various software manufacturers, but also due to the increasing performance pressure faced by enterprises.
N Enhance comprehensive competitiveness-this is the highest purpose and function of business intelligence in enterprises. Business intelligence is related to the rise and fall, success or failure and life and death of an enterprise. Now and in the future, the competition among enterprises is mainly the competition of comprehensive intelligence. Whether it is a Chinese enterprise or a foreign enterprise, a state-owned enterprise or a private enterprise, a large enterprise or a small enterprise, it is necessary to improve the level of intelligence in enterprise management and competition activities, and strive to become an excellent intelligent enterprise, otherwise it will definitely lag behind the enterprises with superior intelligence and walk ahead of others.
N Wisdom and ability-Business intelligence is divided into wisdom and ability because real business intelligence has two levels of thought and action at the same time (and "intelligence" itself can be divided into two and combined into one).