2. Marketing refers to the process that an enterprise discovers or digs the demand of prospective consumers, and promotes and sells products from the creation of the overall atmosphere and the creation of its own product form, mainly to dig deep into the connotation of products, meet the demand of prospective consumers, and enable consumers to understand products in depth, and then buy products.
3. Marketing skills are the control and application of customer psychology, product professional knowledge, social common sense, expression ability and communication ability. Marketing skill is not only the embodiment of sales ability, but also a kind of work skill. Doing marketing is a process of communication between people, with the purpose of moving with emotion, understanding with reason, benefiting with attraction. Commonly used marketing techniques include guided trading method, hypothetical trading method, key trading method, Franklin comparison method, door handle trading method and soft and hard introduction method.