What do you need to know to sell stereos?

The basic knowledge of sound must be understood. Select some basic parameters to prevent customers from asking:

Sensitivity, power, impedance, input sensitivity, speaker size, bass, treble and the general characteristics of each speaker. Just mix it technically, and customers will notice it after asking a few more times.

Step 1: Greet customers. By welcoming customers and talking to them, we can establish a harmonious atmosphere with them. A good start will be conducive to further communication with customers.

Step 2: Understand the requirements. By asking questions to customers, listening carefully and answering them, we can understand their real needs and preferences for products. Be sure to pay attention to details. Customers often reveal their preferences for a product intentionally or unintentionally in their answers, and will ask questions that interest them. Remember! These aspects are exactly what customers know least and want to know most.

Step 3: Recommend products. By observing customers, find out products suitable for customers, explain to customers how this product is beneficial to a customer, how to meet his needs, give customers a trial of this product or use customers to demonstrate the product, and introduce the individual benefits of this product to others, emphasize the benefits and effects of this product, and repeatedly emphasize or confirm what they are interested in or don't understand.

Step 4: Joint sales. Meet other needs of customers by introducing related products. This is a good opportunity for joint marketing, which can get twice the result with half the effort.

Step 5: Send the customer away. Let customers buy products and express their gratitude, and finish what they started. Meet the needs of customers so as to achieve the purpose of sales.

Give a simple example:

Scene 1. Customers are just looking around. Salespeople can start with this: "This is the counter of a product, and there are new products on the market." Or "what we are doing now is so-and-so activity."

Scenario 2: The customer is already looking at a product of a certain specification. Salesperson: This is a specific product, what functions it has, what functions it has or what advantages it has that are different from other products and brands. Use as few words as possible to introduce the function or unique place of the product.

Scene 3, the customer's eyes swept back and forth on the product. Salespeople should catch customers' eyes in time, make eye contact with customers, and introduce to customers: what kind of products we have here, what kind of products you see now, what kind of functions it has, what kind of functions it has or what advantages it has different from other products. From the above scenario, we can find that the browsing customer is usually already looking at a product, a product or a product, and what he has been looking at has aroused his interest to some extent, so the salesperson should explain the product he is looking at.