Why do entrepreneurs do small programs in small businesses?

Because the applet is an application that can be used without downloading and installing, the dream of "at your fingertips" has been realized, and users can open the application by scanning or searching. It also embodies the concept of "use and run", and users don't have to care whether too many applications are installed. Applications will be everywhere and available at any time, but there is no need to install or uninstall them. For developers, the threshold of small program development is relatively low, not as difficult as APP, and it can meet simple basic applications, offline stores suitable for life services, and the transformation of low-frequency applications that are not just needed. The applet can realize seven functions such as message notification, offline code scanning and official account association of WeChat. Among them, through the WeChat official account association, users can jump between the WeChat official account and the applet.

1, customer drainage

The applet now has many entries: QR code scanning, WeChat search keywords, WeChat group sharing, friend chat sharing, WeChat official account association and so on. Merchants can display the content, product information and services they want to deliver in various ways; Even through the applet mall, we can sell goods, book services, pay service fees and so on. Stores can get more customer resources through professional applet development and operation. ?

2, to achieve "sticky" service

The main purpose of the research and development of WeChat applet is "light and simple" and "run after use". For corporate brands, you can use your own membership system or self-operated official WeChat account to combine the message push function within the system with the "run-and-go" service of small programs to carry out the secondary development of fans and members, increase user stickiness and create more commercial value. ?

3. Reduce the cost of business development?

For many small and medium-sized enterprises, the cost of developing a mobile Android application or IOS application ranges from 500,000 to 65,438,000+10,000, and huge operating costs and energy are needed later. The applet not only reduces the development cost of the enterprise, saves the time period, but also allows the merchants to take advantage of the existing advantages of WeChat and simplify the corporate publicity process. Coupled with the marketing advantages of the official WeChat account, users can use it by scanning the code.

4. Change potential customers

The emergence of applets is to better open up the relationship between users and content information goods and services, and form a closed-loop state of the business model of WeChat ecosystem. Turn valuable content into attention, and turn attention into potential customers of enterprises through WeChat marketing.

5. Trigger an "instant" service

With the QR code as the main entrance, users enter the applet through WeChat scanning. Enjoy the "instant" service anytime and anywhere, eliminating the cumbersome "download", "installation" and "registration" of mobile phone software such as APP. In this way, more users will enter the applet through different service scenarios, so that users can easily experience the services and goods provided by enterprises offline. ?

6. Form a business closed loop of WeChat.

The emergence of small programs is to better open up the relationship between users, content information goods and services, and the closed-loop state of the business model of WeChat ecosystem. Turn valuable content into attention, and turn attention into potential customers of enterprises through WeChat marketing.

To sum up, as an extension of the function of WeChat official account, applet strengthens the influence of WeChat official account, so it is necessary for physical stores to develop WeChat applet.