There are many kinds of advertising companies, among which the media and TV advertising category is 1, as a netizen said before. Business department: responsible for business negotiation. Design department: responsible for graphic and image design. Ink painting department (with or without): responsible for the production of indoor and outdoor advertising surfaces. Production and installation department: responsible for the installation of advertising images, the production of some carriers and the production of light box LEDs. Financial Logistics Department (with or without logistics): 1 Business Department, responsible for food and beverage hygiene, financial entry and exit, advertising and decoration projects, etc. Business department: responsible for business negotiation 2. Design department: responsible for graphic and image design 3. Spray painting (with or without) 4. Production and installation department: responsible for advertising entity production and advertising carrier production, a corporate image planning. They are only responsible for designing and image planning for enterprises.
What departments do advertising companies usually have? What are the responsibilities?
The big advertising companies are divided into creative department, media department, customer department and market research department. Small companies are almost confused. Please pay attention to the advertising trading network.
What departments do advertising companies have? Be specific.
General manager: 1, position: general manager.
Administration Department (including personnel and finance): 2 persons, positions: deputy general manager and administrative clerk.
Customer relations department (including business and research): 2 people, positions: account director (account manager) and account manager.
Creative Design Department (including production designer, copywriting, design and engineering): 4 people, positions: creative design director (designer), designer, senior copywriting and engineering supervisor (production, film and television display).
Media Public Relations Department (including media research, planning and purchase monitoring): 1 person, post: media director.
Job Name: Front Desk
Department: Administration Department
Direct superior: deputy general manager
Job description: ① Reception and record of visiting customers.
② Daily management of the office.
③ Necessary secretarial work.
Job Title: Planning Director Department: Planning Department
Job description: ① Draft and review the creativity of the project, and monitor the whole operation process of the whole project.
② Operation management of planning department.
Job title: Director of Media Department: Media Department
Job: Monitor the operation of all media in the company's business.
Job Title: Design Director Department: Creative Design Department
Work: preside over and participate in creative design projects in the company's business.
Job Title: Research Expert Department: Planning Department
Work: Collect, investigate and study market information.
Job Title: Marketing Specialist Department: Planning Department
Work: Research on customer product marketing strategy.
Job Title: Account Manager's Department: Customer Department
Work: corporate customer management and new customer development.
Job Title: Customer Execution Department: Customer Department
Work: new customer development and customer coordination.
What departments are advertising companies generally divided into? What are their respective responsibilities? Thank you in detail ~
Business Department, Design Department, Implementation Department, Finance Department,
At first, you usually need all-round talents. Hehe, you know, it's not too subdivided.
What departments do advertising companies have?
The management of Guangfu company is related to all aspects of the normal business activities of advertising companies. Its main contents include the organization setting and function division, administrative management, personnel management system, financial management, advertising business management, etc. The contents of these management work are mostly related to whether the advertising company's organization is sound, whether its operation is good, whether its business level is stable, whether its corporate reputation is excellent and reliable, and whether it has overall competitiveness. These problems are related to the life and death of enterprises. Therefore, to run an advertising company, we must first do a good job in enterprise management, use scientific management knowledge and methods to run the enterprise well, so that the enterprise can maintain a good living environment with stable business development, rising corporate reputation and increasing market competitiveness, and lay a solid foundation for the development of the enterprise.
I. Organizational structure and division of functions of advertising companies
An advertising company with a certain scale should set up an administrative office and Yanbian Travel Agency as the company's management center in addition to the customer department, creative department, media department and investigation department.
On the basis of improving the organizational structure, it is also necessary to clearly divide the functions of relevant departments and implement responsibilities, rights and benefits to specific departments. In this way, on the basis of a clear division of labor, we can do our respective duties, coordinate operation, restrict each other and promote each other.
(Note: The staffing and division of responsibilities of various departments of the following foreign advertising companies are different from those of domestic advertising companies at present, and some of them are not suitable for the development of domestic advertising companies. The domestic advertising industry is still in the development stage, and there are differences in institutional setup and division of labor among advertising companies. The organizational setup and division of labor of each company should be based on specific needs. )
(a) the functions and staffing of the customer department
The main task of the customer department is to develop customers and keep in touch with other departments of the company. The customer department is a full-time department that directly contacts with customers, and is responsible for contacting customers and coordinating the relationship between advertisers and advertising companies. When an advertising company contacts customers, the customer department first makes initial contact and extracts necessary information from advertisers, such as product knowledge, market situation, advertising budget, market plan, etc. After sorting out these materials, the customer department, together with other relevant departments, will study these materials, formulate a preliminary advertising plan and work schedule, which will be implemented by each department. In the process of advertising activities, the customer department is also responsible for contact with advertisers and information feedback, and reports the relevant market research results and the progress of advertising activities. At the same time, it is also responsible for supervising the design, production and execution of advertisements on behalf of customers. Therefore, the customer department of the advertising company plays a dual role in function, representing the overall interests of the advertising company externally and the interests of advertisers internally. In addition, in advertising companies, the customer department should also undertake the company's public relations work (there is no public relations department).
The staffing and division of responsibilities of the customer department are designed to accomplish the above tasks, and its model block diagram is shown on page 345. The responsibilities of the personnel in the customer department are divided into:
1. Minister
Be fully responsible for the administration, business management and customer service management of the customer department. Take power, be directly responsible to the general manager or deputy general manager, and report the work; Next, check the work of the business group supervisor or business supervisor; And be responsible for keeping in touch with more important customers or negotiating and introducing them. Responsible for selecting, appointing and evaluating customer service personnel.
2. Business supervisor or business supervisor
Be fully responsible for the business and daily administrative work of the business group or business group. Be responsible and report to the department director; Check the work of the account director by the way. It is also responsible for keeping in touch with the decision makers, marketing directors or marketing managers of superior and status customer enterprises, and for the development and investigation of new business and the development of existing business.
3. Account Director
Report to department head or business director. Responsible for carrying out business activities according to the advertising plan and budget of the customers represented, and striving for profits for the company. Participate in the formulation of customer's marketing policies, formulate advertising objectives and strategies, and be responsible for briefly explaining the creative intention of advertisements to customers, introducing the first draft of creation and reporting the progress of work. In addition, it is also involved in developing new business.
4. Account Manager
Responsible for drafting some documents, introducing the first draft of advertisements to superiors or customers, and responsible for business negotiation and contact with smaller customers.
5. Salesman
......& gt& gt
Which department does the advertising company have? What do you do separately?
Creative department (creative department)
The main job of the creative department is to conceive and execute advertisements. The key person is the Executive Creative Director (ECD). Generally speaking, there is only one person for this position in each advertising company. However, in recent years, co-executive creative directors began to appear, that is, two people handled different customers or handled the same customer together (for example, Bates advertising was handled by two executive creative directors, Iris Lo and Ron Cheung, respectively; K.C. and Paul Chan of BBDO are in charge of all customers of the company. The work of the administrative creative director is mainly responsible for the administrative work of the creative department, formulating creative routes, controlling the level of works and so on.
Under the leadership of the executive creative director, it will be divided into several groups according to the manpower situation. Each group will be led by one or two creative directors (CD) or assistant creative directors (ACD), one of whom is a copywriter and the other is an artist. But there are also many creative directors who hold two jobs. The creative director's job is not only to conceive advertisements, but also to guide and train subordinates.
There will be different groups under the creative art director AD, and each group consists of a copywriter (CW) and a production designer (AD). Basically, two people will conceive the advertisement together, but the text modification will be presided over by the copywriter and the art retouching will be presided over by the production designer. Because the implementation in production designer is usually very complicated, most companies have an Assistant Product Designer (AAD) to assist in the implementation. Experienced copywriters and production designers will be promoted to Senior Copywriter (SCW) and Senior Production Designer (SAD). However, the nature of the work is the same as before.
The creative department also includes four small departments: TV production, graphic production, studio and flow. The TV production department has producers, who are mainly responsible for the overall planning of TV advertisements, while the actual advertising shooting is the responsibility of the advertising production company (production office). No advertising company in Hong Kong will shoot its own TV advertisements. The printing production department has a printing production manager, who is mainly responsible for following up the printing of printing advertisements. The studio has three positions: visualizer, computer visualizer and artist, and is responsible for the production of different print advertisements. Graphic production coordinator is responsible for coordinating graphic production matters.
Customer Service Department (Account Service Department)
The main job of the customer department is to contact customers and formulate creative guidelines. The focus is on customer service director (DCS). The following are divided into different account directors (AD), assistant account directors (AAD), account managers and account assistants (account managers). AE) according to different customers.
The main job of the media department is to suggest suitable advertising media (such as TV, newspapers, magazines, posters, direct sales, etc.) for customers. ) and strive for the most reasonable fees for customers and the media.
What departments do general advertising planning companies need?
First of all, I'm sorry, I've never seen ugly women invincible! However, according to my experience in running an advertising planning company, the configuration of a general advertising planning company is: 1, market research department, 2, media department, 3, proposal planning department, 4, creative design department, 5, art design department, 6, AE customer department, 7, and network celebrity Ma Yun of administrative department (including finance department and office, etc.). ), and according to personal preferences.
Hope to adopt
What is the internal organizational structure and division of labor of advertising companies? What kind of talents do all departments need?
Business department, creative department, production department
Production department is divided into pre-production and post-production.
What positions do general advertising companies have and how to allocate them?
Advertising companies are usually divided into "comprehensive advertising companies" and "media advertising companies" according to their business operations.
The former usually has the following positions:
1. Customer Department (account director, account manager and account supervisor)
2. Media Department (media planning, media procurement)
3. Creative Department (creative director, executive creative director, production designer, design, copywriting creativity, etc. )
I won't talk about the finance department and human resources department, because they and most other industries don't produce much.
5. Other positions: Some companies may have an independent exhibition department dedicated to meetings.
Are you satisfied with the answer? :)
What departments does the advertising company have?
Business mainly includes: design and production of pop, dm sheets, banners, flags, street signs, light box production, inkjet printing, business card printing, carving, etc. The general composition is no different from that of ordinary companies: administration department, personnel department, business department, finance department and marketing department, mainly adding a design department business, bringing in customers' ideas and scripts finalized by customers, and customers paying part of the advance payment for shooting, making three-dimensional animation, and finally collecting money after completion.