brand planning company

The direction of Ogut planning and design organization's efforts in VIS design and creative design of product series packaging is to create a brand-new visual image of the enterprise. The workflow is to set up an executive team for VIS design and creative design of product series packaging in the early stage of the project. No matter which enterprise's project is under the professional guidance of Ogut's planning and design, it is necessary to conduct pre-market research on VIS design and packaging creative design development; Industry analysis; Corporate image positioning; Visual communication planning; The degree of improvement of creativity; A collection of design elements; Color deduction of proprietary color and auxiliary color; The arrangement and combination of graphics and characters and the integration professional level of designers; Personality state; Temperament tendency; Comprehensive evaluation of the depth of service industry and the implementation quality of project enterprises. The clear definition of these elements will play the role of inspection and supervision, and should be enforced according to the requirements of establishing a modern enterprise system. This is the strength, hope and cornerstone of the successful implementation of Ogutvis visual recognition system.

Ogut organization believes that the most fundamental driving force for enterprise success is strategy and its matching corporate culture (values). The most touching thing in the strategy is the construction of a beautiful vision. Whether there is a * * * vision is the fundamental measure of a team's combat effectiveness. Brand-new values will bring brand-new action plans, and brand-new action plans will inevitably bring rich returns. Therefore, what Ogut provides is not a superficial article with a makeover, but a change of "heart", the value of "new" and the beginning of "new". Only when enterprises dig out the hidden beliefs in people's hearts, gather them together and point to a clear and definite goal can they be in an invincible position.

Ogut Asia-Pacific famous creative design agency is composed of industry elites. Professional visual planning and visual identification system construction, introducing CI strategic image; VI visual design; Comprehensive packaging design; Print advertising design is the main service project.

First of all, we should develop the design orientation of corporate image.

Corporate image is the core of corporate visual image. In order to get public recognition and recognition, its design must pay attention to positioning. The design orientation of corporate logo can start with various elements, such as theme, attribution, recognition, times, regionality, nationality, avant-garde and so on. Attention should be paid to three aspects:

First, the theme of the enterprise refers to the central idea of the enterprise. Every enterprise has its own ideal pursuit, spiritual creed and business philosophy, which are all embodied in logo, which is the connotation and significance of logo. However, an enterprise may have many ideas, and it is impossible to embody them in a small logo when designing. This is to highlight the theme, just like writing an article to grasp the central idea and highlight the theme. To design an enterprise's logo, we must first investigate, analyze and study the overall material of the enterprise, find out the node that best reflects the enterprise's value and culture, and refine it into the theme of the enterprise logo.

Second, the attribute of the industry is the identity of the enterprise. Except for a few comprehensive large enterprises, most of them belong to a certain industry. Therefore, as a member of an industry, its logo should reflect the attributes of this industry. .

Thirdly, the identifiability of communication is the visual image of the enterprise. Whether it is the theme or the attribute, it will eventually be integrated into the logo graphics and passed on to the audience through visual recognition. As the identifiability of corporate logo, the logo graphics should have aesthetic feeling and strong visual impact, but it cannot be form-oriented, and form serves the content. If the design orientation of an enterprise logo can also pay attention to the organic application of originality, regionality and nationality, then the enterprise logo will be more attractive.

Aogute Brand Marketing (Shanghai) Consulting Organization:

Ogut brand marketing forum: