The "new housing movement" initiated by Lu Keng in 1999 and 12 has had a wide impact beyond the scope of real estate in the whole country, and is known as "a far-reaching cultural innovation movement with the housing industry as the carrier".
Since he became the president of SIC in February 2003, Lu Keng has consciously integrated the ideological achievements of "new housing movement" into the theoretical system of "new culture real estate" developed by SIC, and has become an active practitioner of the theory of "new culture real estate". At the beginning of 2005, he put forward the concept of "New Orientalism" in the field of architectural philosophy and aesthetics, and has been engaged in "creative real estate" through the practice of specific projects such as "Shanghai"
From June 5438 to October 2007, at the invitation of Zhang Ruimin, Chairman and CEO of Haier Group, he served as Chairman and CEO of Haier Real Estate Group Co., Ltd. During his tenure at Haier, he combined his hard work in the real estate field for 2 1 year with the essence of Haier's manufacturing management thought and condensed it into "new orientalism", "everyone is small" and "the ninth generation of business". "Harmonious Residential Area Construction Standard" and "Cloud Community", and made innovations in projects such as "Mountain Bay", "Hometown Villa" and "Home Country & Fashion Britain".
1999 Founder of "New House Movement"
"Top Ten Views in the New Century" in 2000 (Beijing Evening News, Beijing Century Entrepreneur Club)
200 1 trans-century talents (China Reform and Development Series Compilation Committee)
200 1 "Top Ten Real Estate Figures" (Real Estate World Magazine)
200 1 Top Ten Most Valuable Managers (Cai Ying Magazine, Hunan Satellite TV)
200 1 "Top Ten Real Estate Figures in China" (the 3rd Shenzhen International Housing Fair, National Mainstream Media Alliance)
200 1 year "Top Ten Economic Figures in Liaoning and Shenyang" (Liaoning Branch of Xinhua News Agency, Times Business Daily) won the first place.
2002 "Outstanding Entrepreneurs in China" (China Entrepreneurs Association, China Entrepreneurs Association)
"Top Ten Real Estate Figures in China" in 2002 (4th Shenzhen International Housing Fair, National Mainstream Media Alliance)
Best Manager in 2002 (New Youth Fortune Magazine)
Top Ten Most Popular Entrepreneurs in 2002 (Sina.com Cai Ying Magazine, Beijing Youth Daily)
"Top Ten Financial Figures in Liaoning in 2003" (Liaoning Economic Daily, Liaoning Provincial Government)
In 2003, "Outstanding contribution of real estate enterprises in China 100 people" (China Real Estate News).
In 2003, The Driving Force of China Property Market in 2002 (china construction news China Property Market).
In 2003, "China Excellent Real Estate Entrepreneur" (China International Association for the Promotion of Science and Peace, Housing Industry Chamber of Commerce of All-China Federation of Industry and Commerce, International Human Settlements Research Association)
"China Real Estate Talents" in 2004 (China (Shanghai) Housing Industry Expo 2004)
"Housing Industry Leader" in 2004 (Housing Industry Chamber of Commerce of All-China Federation of Industry and Commerce)
In 2005, "the most market-driven real estate leader in the Yangtze River Delta in 2004" (jointly selected by the organizing committee of the first annual real estate conference in the Yangtze River Delta in 2005, China News Agency's "New Housing Viewpoint" magazine and the Ministry of Construction's "Housing Industry" magazine)
"Outstanding Contributor of China Real Estate" in 2005 (Economic Daily, China Architectural Culture Center of Ministry of Construction)
In 2005, "Outstanding Talents of Management Innovation in China" (the third China Management Innovation Outstanding Talents Selection jointly organized by China Market Society, Peking University Talent Research Center and Chinese and foreign management magazines).
In 2005, "The First China Celebrity Achievement Award (Real Estate) and the Most Valuable (Premium) Professional Manager of China Real Estate" (Celebrity Working Committee of China Social Workers Association)
2005 "Jing Rui Housing Science and Technology Award-Real Estate Innovative Person" (Housing Industry Chamber of Commerce of the All-China Federation of Industry and Commerce)
2005 "China real estate promoter in 2005" (the first annual tour of China architectural culture and the seminar of "2005 China Charming Property" jointly sponsored by Economic Daily and China Architectural Culture Center of the Ministry of Construction).
"Special Honor Award" in 2005 (selected by Shanghai Real Estate Association, Shanghai Real Estate Economics Association, Shanghai Real Estate Brokers Association and Shanghai Land Society * * *).
Master of Real Estate Management in 2005 ("2005 China Real Estate Detail Exhibition" co-sponsored by China Real Estate Association, China International Real Estate Research Institute, Shenzhen Newspaper Group Shenzhen Business Daily and Real Estate Magazine * * *).
In 2006, "10 Top Entrepreneurs Affecting Commercial Real Estate in China" ("Influencing Commercial Buildings in China in 2005" sponsored by World Real Estate Research Association, Science and Technology Committee of Ministry of Construction, Urban Development Committee of China Real Estate Association, etc.).
In 2006, "China Real Estate 15 15 Golden Jinding Character Medal Award" (sponsored by People's Daily People's Network Real Estate Urban Construction Channel and co-sponsored by China Academy of Social Sciences Urban Development and Environment Research Center).
2006 "China Real Estate Fashion Award 2006 Top Ten Fashion Figures in China" (Real Estate Industry Chamber of Commerce of the All-China Federation of Industry and Commerce, Boao Forum of CBN)
In 2008, "Top Ten Real Estate Heroes in China in 30 Years of Reform and Opening-up" (10th China Housing Fair, National Mainstream Media Alliance).
20 10 "the most innovative real estate leader in China" (Science and Technology Committee of Ministry of Housing and Urban-Rural Development, China Real Estate Association)
20 10 "Top Ten Leading Figures in Urban and Rural Construction in China" (Architectural Magazine of Ministry of Housing and Urban-Rural Development, China Real Estate Magazine)
2065438+00 "2065438+00 China Real Estate Business Leaders" (China Real Estate News, Qilu Evening News, Peninsula
"Real Estate Business Conference" jointly sponsored by Metropolis Daily.
20 10 "Top Ten Real Estate Figures in China" (12th China Housing Fair, National Mainstream Media Alliance)