I. Background of public relations activities .............................................................................. 1
Second, the investigation and analysis of ...................................................................................... 1
Third, the goal of public relations activities .............................................................................. 1
Fourth, the theme of public relations activities .............................................................................. 2.
Verb (abbreviation of verb) public relations active communication channel ....................................................................... 2
(1) Pre-publicity: ............................................................................. 2
(2) Mid-term publicity: ............................................................................. 2
(3) Post-publicity: ............................................................................. 2
...................................................................................... 3 of intransitive verbs related to activities
Seven. Activity ...................................................................................... 3
(1) Activity Mode: ............................................................................. 3
(ii) Activities: .............................................................................. IV
(iii) Organization of work: .............................................................................. IV
Interactive session: .............................................................................. 5
Eight, award setting ...................................................................................... 5
Nine. Public relations activity budget ....................................................................... 5
First, the background of public relations activities
Jiangcai Mailuyuan Campus has two canteens, the first canteen and the second canteen. Half a year ago, Hangzhou Benben Bear Company contracted the second canteen and invested heavily in its renovation, but its popularity was not as good as expected. The investment in the first canteen is not high and the hardware is relatively poor, but the number of people dining in the first canteen may be more than that in the second canteen. This preliminary guess is because most students' acceptance of the second canteen in Chengdu is not high, and there is also the squeeze of take-out on the emerging Internet. The subjective reason is that the publicity of Benben Bear Company (No.2 canteen) is not enough. Benben Bear Company decided to launch a comprehensive public relations campaign, enhance the popularity of the second canteen, establish the catering brand of the university alliance, and change the business depression this semester.
Second, the investigation and analysis
We conducted a sample questionnaire survey on the students in the whole campus. The main direction of the survey is the dining direction of Mailu students and their satisfaction with the second canteen, as well as asking students for suggestions for improvement. (See Annex for sample questions of the questionnaire)
Through questionnaire feedback, the following conclusions are drawn: the number of people eating in the second canteen is not as large as that in the first canteen, and the number of people taking out some food is more than before; Some people think that the taste of the canteen is not suitable; Student satisfaction will not be too bad, probably the same as the canteen.
Three. Objectives of public relations activities
Enhance the public relations image of the school's second canteen among teachers and students, and establish a good reputation. Further improve the concept of serving teachers and students wholeheartedly in the second canteen. Let more teachers and students eat in the second canteen and enjoy our service. In order to build the brand of university chain catering enterprises.
Fourth, the theme public relations activities.
There is food waiting for you in the campus and the second canteen.
Verb (abbreviation of verb) is the public relations channel in active communication.
(1) Pre-publicity: Preheating through exhibition boards, banners and other print media to let most people know about this activity. Hang banners at intersections around school canteens, playgrounds, teaching buildings and training buildings for about one week before the activity. Put up posters in the announcement window of the school, indicating the time, place, organizer and other related contents of the event.
(2) Mid-term publicity:
A few days before the event, through the intensive publicity of the school, attract participants to sign up. One week before attending the event, the audience put advertisements in the school magazine and college radio station to publicize the time, place and organizer of the event, spread the information of the event, attract students' attention, and achieve a wide range of public opinion effects.
(3) Post-publicity:
Make use of the influence of the activity to continuously improve the public relations image of the second canteen of the school among teachers and students, and enhance its reputation. In order to celebrate the success of the activity, the second canteen held a three-day meal discount activity.
Intransitive verbs are related to activities.
1, time:
20xx 65438+ 10 xx day
2. Location:
Pickles Mailuyuan Campus No.2 Canteen Square
3. Theme:
There is food waiting for you in the campus and the second canteen.
4. Preparation stage:
Communicate with the staff of the school and all departments to prepare for the orderly and effective activities.
Seven. activity
(1) Activity mode: hold a cooking competition, invite students from all over the country to make their own local' delicacies', and ask participants to promote the food festival of China food culture. The second canteen also provides delicious food from all over the world for everyone to taste, while advocating civilized dining.
Public relations activity planning Part II: Preface:
1, background:
Thirteen years of wind and rain, thirteen years of spring and autumn. Shanghai Vocational College of Business Foreign Languages will celebrate its thirteenth birthday. From the initial stage to the post-disaster reconstruction stage, Shanghai Vocational College of Business Foreign Languages has continued to grow and develop. Succession from generation to generation, hard work, the school has set up one brilliant milestone after another. The purpose of the college's decision to start the celebration is to review the history of the school in xx years, show its achievements in xx years, look forward to a bright future, expand its popularity, gain an advantage in the competition with private universities, and promote the comprehensive and rapid development of the school into a well-known university in China and a first-class independent private university in China.
The xx anniversary celebration of Shanghai Vocational College of Business Foreign Languages will be held on xx, xx. We warmly invite and sincerely welcome leaders at all levels, people from all walks of life, friends and alumni to gather in our hospital in the golden autumn of 20xx to participate in the grand event.
2, the purpose of public relations planning:
① Review the history of running a school, inherit the fine traditions, sum up the experience of running a school, show the achievements of running a school, innovate the characteristics of running a school, and promote the all-round development of the school.
② Strengthen external communication, expand external influence, improve the visibility of the school, establish a good social image, win strong support from all walks of life, optimize the external environment of the school, expand the school space and accelerate the development of the school.
③ Enhance the cohesion, centripetal force and appeal of the school, and encourage all teachers, students, staff and alumni to contribute their wisdom and strength to make the alma mater better.
④ Taking the xx anniversary as an opportunity, we seized the rare opportunity that superior leaders attached importance to supporting the construction and development of our school, organized internal and external forces, actively implemented and planned, and created great educational achievements.
Second, the activity objectives:
1. Through vivid and effective publicity activities, let all sectors of society know about the history and achievements of Shanghai Vocational College of Business Foreign Languages, improve the visibility and influence of the school, make alumni love Shanghai Vocational College of Business Foreign Languages more, actively strive for the attention of party committees and governments at all levels and all sectors of society, and support the construction and development of Shanghai Vocational College of Business Foreign Languages more.
2. Through various distinctive and fruitful celebration activities, increase the cohesion of all teachers and students, establish a high sense of pride, self-confidence and responsibility, unite as one, and greet the xx anniversary celebration with excellent work performance and excellent academic performance.
Third, the public:
1. Hospital staff: leaders, teachers and students of all units in the school.
2. Off-campus personnel: leaders of brother colleges, leaders of provincial and municipal committees, alumni who graduated from colleges, etc.
3. Media personnel: provincial and municipal newspapers, TV stations, journalists, etc.
Fourth, the theme of the event: recalling the past years and feeling the kindness of my alma mater.
Verb (abbreviation for verb) celebration:
(1) startup phase:
1. Establish a leading organization and working organization for the celebration.
2. Study and determine the name and specifications of the celebration day.
3. Hold a meeting of working group leaders to elect each group of staff.
4, each team according to the job responsibilities put forward work plan submitted to the celebration leading group for approval.
5. Create a celebration atmosphere inside and outside the school and publish a letter to alumni.
6. Start raising funds for the celebration.
7. Study and determine planning projects and campus landscape projects.
8. Enrich and improve the construction of campus culture, and design school songs, school mottos, school spirit, teaching style and study style.
9. The theme of media publicity activities is to increase cohesion, raise awareness, expand the influence of schools and create a festive atmosphere.
10, complete other tasks determined by the leading group for celebration preparation.
(2) the preparation stage:
1. Establish local alumni liaison stations and alumni websites, take alumni as the center, enhance the cohesion of the school and the sense of identity of the majority of alumni, establish local alumni liaison stations and establish alumni websites, including: establishing a college alumni information database or printing alumni records, and establishing alumni websites; Promote the establishment of local alumni branches.
2. Organize the construction of campus infrastructure: transform school gates and moral education walls, build school celebration signs, and repair and beautify the campus environment. Landscape beautification, school renovation.
3. Hold a literary evening to celebrate the xx anniversary of the establishment of Shanghai Vocational College of Business and Foreign Languages: organize rehearsals and exhibitions of teachers and students' literary activities.
4. Organize the implementation of planning projects and campus landscape projects.
5. Continue to raise funds related to celebration activities and set up special funds.
6. Contact and implement the leadership inscription, determine the list of important leaders, guests and important alumni, and hold a grand celebration of xx anniversary.
7, determine the publicity media and publicity activities.
8. Formulate specific implementation plans for celebration activities.
9. Complete other tasks determined by the celebration leading group.
(3) Implementation stage:
1. Invite leaders, guests and alumni.
2. Compile the history of the school, compile picture books, edit the special issue of the school anniversary, make CDs (feature films), design and determine the souvenirs of the school anniversary, and publish the history of the school.
3. Draft the anniversary manuscript and print the written materials.
4. Hold a press conference and increase the publicity of the anniversary in various media. The theme is to increase cohesion internally, increase visibility externally, expand the influence of the school and create a festive atmosphere.
Including:
(1) Introduce the school CD comprehensively.
(2) printing xx anniversary album.
(3) According to the characteristics of the college, each college carries out the activities of "stressing specialty" in teaching and research; Through the process of "stressing specialty", teachers should know whether the professional curriculum system is scientific, whether it can support their own training goals, and the position of the courses taught in the professional curriculum system. Through the series of activities of "Talking about Specialty", the content of specialty construction is further clarified, the theoretical teaching system and practical teaching system are improved, the specialty characteristics are condensed, and the overall level of specialty construction is improved.
④ Press release of the celebration.
⑤ Establish a celebration network.
⑥ With the theme of "My Virtue and Great Feeling", the school newspaper carried out essay-writing activities for alumni, students and faculty, and collected and published award-winning works.
⑦ Publish a special issue of the school newspaper.
Contact the media and organize a series of reports: extensive publicity is also a necessary means.
Pet-name ruby in order to make the celebration achieve better publicity effect, on the eve of the celebration, banner advertisements were successively put out in places where people are concentrated in the city center; Posting celebration slogans on trunk buses of bus companies; Turn the motor vehicles in the school into propaganda floats and shuttle back and forth on the street; Organize students to take to the streets to publicize.
Attending register to accept gifts and money and show them.
Participating in the 12 freshman parade, on the one hand, shows the vitality of freshmen and symbolizes the vigorous development of the school; On the other hand, letting freshmen participate in this celebration and present gifts to their alma mater in the special form of "military parade" can not only enhance their sense of belonging and pride, but also add a beautiful landscape to the venue.
With a history of 30 years, 10 years of hard work and 10 years of glory, Shanghai Urban Management College has gone through 10 years of storms and ushered in its birthday. In order to enrich the campus cultural life, show the achievements of campus cultural construction, strengthen external publicity, strengthen internal unity, redraw the grand blueprint of Shanghai Urban Management College, and continue to write a brilliant new chapter, it is planned to hold the celebration of the anniversary of the founding of the Institute 10 on April 20xx. In order to ensure the smooth development of the preparations for the celebration, the following scheme is formulated.
First, the purpose of public relations planning
1. Through this celebration, we will sum up the historical experience of our school's development, show our educational achievements, further clarify our school's development direction, strengthen the ties between alumni, enhance and seek the understanding and support of all sectors of society for our school, and improve its popularity and reputation in society.
2. Through the scale effect of this activity, create a "campus culture" atmosphere, stimulate and inspire the enthusiasm of teachers and students in the whole school, strengthen students' understanding and understanding of the school, and form a sense of honor and pride. At the same time, it also promoted the healthy and rapid development of school work in the new period.
3. Improve students' organizational and communication skills through the 10th anniversary celebration.
Second, the celebration time plan
(1) startup phase (65438+20xx February -20xx February)
1. Establish a leading organization and working organization for the celebration.
School celebration preparatory Committee
Chair: ×××,
Deputy Director: ××× year × month × day × month × day × month × day × month × day × month × day × month × day × month × day × month × day × month × month × day × month × day × month × month × month × day × month × month × month × month × month × day × month × month × month × month × month × month × month × month × month × month × month
2. Study and determine the name and specifications of the celebration day.
Celebration time: 20xx April 10
Celebration Name: Today is your birthday-my alma mater.
3. Hold a meeting of working group leaders to elect each group of staff.
4, each team according to the job responsibilities put forward work plan submitted to the celebration leading group for approval.
5. Create a celebration atmosphere inside and outside the school and publish a letter to alumni.
6. Start raising funds for the celebration.
7. Study and determine planning projects and campus landscape projects.
8. Enrich and improve the construction of campus culture, and design the school emblem, school song, school motto, school spirit, teaching style and study style scheme.
9. Complete other tasks determined by the celebration preparation leading group.
(2) Preparation stage (February 20xx-March 20xx)
1. Establish alumni contact station, establish alumni website and edit alumni address book.
2. Compile the school history of Urban Management College, 10 anniversary album, edit the special issue of the school anniversary, make CD-ROM (feature film), and design and confirm the souvenir of the school anniversary.
3. Hold the annual exhibition of calligraphy, painting, photography 10 for teachers and students celebrating the anniversary, publicize reports and shoot special films celebrating the anniversary. Decorate the school history exhibition hall.
4. Organize the construction of campus infrastructure: transform school gates and moral education walls, build school celebration signs, and repair and beautify the campus environment. Landscape beautification, school renovation.
5. Organize literary activities and exhibition rehearsals for teachers and students.
6. Carry out the activity of "Teachers and students sing a song together (school song)".
7. Continue to raise funds related to celebration activities and set up special funds.
8. Contact the implementation of leadership inscriptions and determine the list of important leaders, guests and important alumni.
9. Complete other tasks determined by the celebration leading group.
(3) Celebration stage (March 20xx-School Celebration Day)
1. Invite leaders, guests and alumni.
2. Compile alumni records.
3. Draft the anniversary manuscript and print the written materials.
4. Strengthen the publicity of various media on the celebration.
5. Register to receive gifts and money and show them.
6. Organize various celebrations.
Third, the overall requirements
All teachers and students in the school should fully understand the significance of the celebration. All preparatory working groups, departments and classes should carry out their work under the unified leadership of the school, hold staff meetings of their own departments according to the purpose and schedule of the activities, formulate work plans, implement specific responsibilities, and complete the preparatory work on time. The school will supplement the appropriate personnel according to the progress of the preparatory work.
The preparation of the celebration is a systematic work, which requires the mutual cooperation and strong support of the teachers and students of the whole school, and requires all parties to obey the command, coordinate and cooperate to form a joint force. Qi Xin will work with the celebration to promote the progress of the school.
Public relations activity planning Part IV: Background analysis
June 5th is World Environment Day, and environmental protection is a hot topic all over the world, which is the focus of all mankind. In 20xx, 54 municipal key projects in Guilin achieved initial results, and the city took on a new look. Guilin has put forward the goal of establishing a national environmental protection model city and building a national ecological model city. In this context, it is imperative to publicize environmental protection knowledge to the public, further improve public awareness of environmental protection and advocate green consumption.
Second, the theme of the event:
"Create a green city and care for the earth's home; Everyone participates and creates a green home together. "
Third, the activity slogan:
For me, for you and for the children, let's start from now on.
Fourth, the purpose:
1. Publicize environmental protection knowledge to the citizens, further raise their awareness of environmental protection, consolidate the achievements of establishing a national environmental protection model city and a national ecological model city, and create a good humanistic environment for Guilin tourism;
2. Recommend green products to the public and advocate green marketing and green consumption.
Verb (short for verb) Time:
20xx June 5th
Intransitive verb position:
Guilin central square
Seven. Organizer:
Guilin municipal Committee publicity department
Guilin environmental protection bureau
Guilin Education Commission
Guilin youth league Committee
Guilin radio and television bureau
Co-organizer:
Organizer:
Guilin dida public relations company
Guilin institute of aerospace industry
Guangxi Normal University
Guilin Institute of Technology
Eight, mascot:
Frog (beneficial insect, totem of Zhuang people).
Nine, background music:
Voice of nature light music (green call and other light music).
X. Activity items and implementation steps:
1.30 environmental protection publicity exhibition board
Content: environmental protection knowledge, positive and negative comparison comics, posters.
Note: The organizer is responsible for 20 pieces, and the organizer is responsible for 10 pieces (Normal University, Guilin Institute of Aeronautics and Astronautics, Institute of Technology), which will be completed and passed the acceptance before June 2.
2.50 pieces of environmental tabloid display: Environmental Protection Bureau and Municipal Education Commission are responsible for it, and it will be completed and passed the acceptance before June 2nd.
3. Children's Excellent Environmental Painting Exhibition: The Environmental Protection Bureau and the Municipal Education Commission are responsible for it, and it will be completed and passed the acceptance before June 2.
4. Environmental protection consultation: * * 20m information desk. Host12m, host 8m. Professionals are under the responsibility of the Environmental Protection Bureau.
5. Signature activity of "Create a national environmental protection model city and build a national ecological model city from me" (Earth Public Relations is responsible).
6. Environmental protection song and dance performance: The Environmental Protection Bureau and the Municipal Education Commission are responsible for the rehearsal on June 2nd.
7. "Cartoon characters" send environmental information: elephants, bears, frogs, white rabbits and bees. Guilin Institute of Aeronautics and Astronautics is responsible for it, and completed and passed the acceptance before June 2.
8. Environmental protection publicity floats: about 10. Dida PR is responsible for the decoration of the float in Guilin Hangyuan and the preparation of publicity materials. The Propaganda Department and the Environmental Protection Bureau are responsible for coordinating the float parade route with the traffic police department.
Among them, the first car, the fifth car and the tenth car highlight the theme of environmental protection, and the rest show environmental protection products.
(1) Route: the entrance of the Municipal Education Commission-Guilin Hotel-Second People's Hospital-Fuboshan Hotel-Xiangshan Park-Nanmenqiao-Central Square-the entrance of the Municipal Education Commission.
(2) Parking materials distribution sites: central square and the entrance of the Municipal Education Commission (slow speed, materials distribution).
9. Environmental protection proposal (environmental protection bureau is responsible)
10. Environmental Speech Competition (in charge of Guilin Institute of Aeronautics and Astronautics)
(1) theme: environmental protection and health, environmental protection early warning.
(2) Judges: Propaganda Department 1, Education Commission 1, Environmental Protection Bureau 3.
(3) The lecturers are selected by four students from three universities (Normal University, Institute of Technology and Guilin Institute of Aeronautics and Astronautics).
1 1. Prize-winning question and answer on environmental protection (one moderator each from Environmental Protection Bureau, Dida Public Relations Department and Guilin Institute of Aeronautics and Astronautics). Title: Environmental Protection Bureau is responsible).
12. Beautiful rainbow (children paint their tomorrow with brushes);
Theme: a better tomorrow.
9 Little painter (in charge of the Youth League Committee).
Contents and materials (in charge of Dida Public Relations Company).
13. Green Product Exhibition (under the responsibility of Dida Public Relations and Guilin Institute of Aeronautics and Astronautics).
14. biological specimen display (more than 50 pieces. Normal university is responsible).
15. Recycling of used batteries (responsible by the Youth League Committee and Polytechnic).
XI。 Activity program:
1.8: 00-9: 30 Site layout
2.9: 30-9: 50 Reception preparation
3.9: 50- 10: 10 Opening Ceremony (500 people)
Participants:
Organizer: 30 people
Guest reporter: 20 people
Dida PR: 20 people
Aerospace school: 100 students
Normal University: 100 people
Polytechnic: 100 people
Outside the team: 50 people
Rainbow team: 9 people
Enterprise team: 50 people
(1) Moderator (the opening ceremony will be presided over by someone from the Environmental Protection Bureau) and introduce the leaders and guests present (3 minutes);
(2) Speech by the Director of Environmental Protection Bureau (3-5 minutes);
(3) Read out the environmental protection proposal (3 minutes for students of Guilin University of Aeronautics and Astronautics);
(4) City leaders announced: "All things in the world, life and environmental protection network publicity activities began."
Beautiful rainbow
5.10: 30 ——11:10 environmental song and dance performance, interspersed with questions and answers on environmental protection (about 20 questions).
6.10:10-17: 00 Consultation (knowledge of animals and plants and environmental protection)
7.12: 00-17: 00 broadcast and publicity (15: 00-16: 00 stop broadcasting).
8. 15: 00— 16: 00 environmental speech contest (5 points/person, 12 finalist), with awards on the spot. Interspersed with prize-winning questions and answers about environmental protection knowledge (about 20 questions)
9. 17: 00 End the day activities.
10.19: 40-21:30 environmental protection literary evening (including report speech) (environmental protection bureau and municipal education commission are responsible)
Twelve. List of organizing committees:
Chair:
Deputy director:
Members of the Organizing Committee:
Thirteen. Transmission path:
1. Pre-publicity: The Youth League Committee will send the activities to enterprises and institutions; The Municipal Education Commission will send the news of the event to all universities, middle schools and primary schools; Published by Guilin Daily, Evening News and TV station around May 30th.
2. Mid-term publicity: Guilin Daily, Evening News, TV news, TV stations, radio stations, China Tourism News, China Environment News, Guangxi Daily, Guangxi TV Station, etc. On-site interviews and reports were conducted. It is planned to invite the leaders of the District Environmental Protection Bureau and Guangxi TV Station to attend.
3. Post-event publicity: Guilin Daily, Evening News, TV newspaper, TV station and radio station will organize and publish articles about "News Summary" in relevant media within half a month after the event, and comment on this event to further expand the influence of the event.
Fourteen, float parade traffic order maintenance (city traffic police detachment)
Fifteen. On-site order maintenance (Guilin Public Security Bureau, Central Square Management Office, Guilin Aviation Institute) XVI. Clothing (Dida Public Relations, Guilin Aviation College)
17. Scene design and layout (Dida PR, Guilin Hangyuan, Central Plaza Management Office)
1. Scene Design (Earth Public Relations)
2. Website layout (Dida Public Relations, Guilin Institute of Aeronautics and Astronautics)
3. Voice (Earth Public Relations)
4.30 umbrellas (Earth PR)
5. Tables and chairs (Dida Public Relations, Guilin Aviation Institute)
6. Desk tablecloth (Earth Public Relations)
XVIII. Budget:
1. Income: sponsored by enterprises and institutions.
2. Expenditure budget
Nineteen. Effect prediction and evaluation
(1) The number of participants at the event site shall not be less than 60,000 (including those along the float parade).
(2) Media reports on related activities shall not be less than 10 times (times).
(3) The coverage rate of activity information is 65438+ 0/4 of the local population.
(4) There is no obvious mistake in the execution of the event site.
(5) The use of activity funds is strictly controlled within the budget.
(6) After the event, the popularity of enterprises and institutions participating in the event increased by 20%.
(7) After the activity, the reputation of enterprises and institutions participating in the activity will be improved 10%.
Public relations activity planning Chapter 5 Dear General Manager Liu:
Hello! I formally submit my resignation to you.
It has been one year since I came to the company last June 165438+ 10. In this year's work, I have both hardships and sweetness after success. I deeply realized the company's equal interpersonal relationship and enlightened work style, and had a good time.
After graduation, I have been engaged in the planning and execution of public relations activities. I feel that my work has always been in a relatively narrow field, and I prefer to engage in relatively macro marketing and advertising activities. I feel deeply lacking in relevant knowledge in my work. After thinking, I decided to continue studying and strengthen my theoretical level and practical ability.
So for some time, I have been preparing for the postgraduate entrance examination. I also hope that I can continue to study systematically from this point of view, which has also been recognized by my friends and family. At the same time, some friends put forward their own suggestions: I should prepare for review with peace of mind. I'm not young anymore. If you fail this year, it will take a lot of time and energy to take the exam for another year, and you will also face bleak employment prospects after graduation. The business of the company is not very busy now, and there is not much work I can do. After a period of consideration, I decided to quit my job and go home to prepare for the postgraduate entrance examination, which can reduce some burdens for the company, and at the same time, I won the last review time and strive to be admitted this year.
Here, I would like to thank the company for providing me with nine months of study and growth, and thank you and other colleagues for bringing me happy work and study time. Under your guidance, I also learned a lot about graphic design, and at the same time greatly improved the writing level of graphic advertisements. I would like to express my heartfelt thanks here. At the same time, I am also reluctant to part with this young team. If the company still needs me after the exam, I will rejoin the team without hesitation.
Finally, I am deeply sorry for the inconvenience caused by resignation. Please understand my situation and thank you again.
I am here to convey
Salute!
XXX
XX month XX day