In the rapid development of modern society, people have more and more opportunities to use business plans, which are written summaries of businesses that entrepreneurs plan to create. So is it really difficult to make a business plan? The following is the graphic design business project plan I compiled for you, which is for reference only and I hope it will help you.
Graphic Design Entrepreneurship Project Plan 1 Part I Overview
I. Project name:
Excellent color design and image consulting studio.
II. Scope of business:
Personal overall image consultation, characteristic clothing design and manufacturing, shopping guide specialty, color consulting industry.
3. Project investment: about180,000 yuan.
Fourth, the venue setting:
xx
Verb (abbreviation of verb) project overview:
Provide customers with self-image design (including personal color analysis, dress style guidance, personal makeup guidance, and characteristic clothing design and manufacturing based on color theory), help unemployed people develop their professional positions, and provide training guidance for shopping guide specialty and color consulting industry. Meet the spiritual needs of people in civilized metropolises and provide quality services.
The recovery period of intransitive verbs:
About a year or so.
The second part, market analysis.
At present, color consultation in China is still in the primary stage, and people have not fully understood the effects brought by the color revolution. Most domestic businesses and enterprises are in a relatively vague and disorderly state in their own color planning, lacking certain advantages in the increasingly fierce international and domestic market competition, which weakens the attractiveness of customers to products. So the color design was quickly pushed away. Not only did many domestic enterprises effectively enhance their brand influence, but also people in xx region enjoyed the beautiful social environment brought by the government's three-year reform project and the need to enjoy high-grade and colorful spiritual life.
Therefore, the development of color consultation will be promising. Such as: enterprise product color design, clothing color matching, beauty salon series, color decoration design, etc. More importantly, xx's shopping guide consulting major is still vacant. Therefore, we can train unemployed people with employment needs through our own professional knowledge and help develop professional posts, so that the project can solve our own career and promote the employment of laid-off workers while satisfying people's pursuit of high-level spiritual civilization at this stage.
The third part, cost budget
One-time fixed investment:125,000 yuan, of which:
(1) The down payment for the rent is 20,000 yuan.
(2) The decoration cost is 30,000 yuan.
(3) The organization cost is 5000 yuan.
(4) Miscellaneous expenses of 20,000 yuan
(5) The purchase cost of equipment and appliances is 50,000 yuan.
Second, liquidity and raw materials.
The reserve fund is 55,000 yuan.
The fourth part, profitability.
The proportion of consulting services in Mao Lijiao is relatively high, reaching about 50%-60%. However, since color consulting is a new industry, it is estimated that it will provide customers with various preferential services at the initial stage of opening, so the gross profit margin is initially calculated to be 30%-40%.
The project is priced separately as follows: the complete design service is 2880 yuan. 500 yuan, a single design guide. If 10- 15 people enter the consultation every day, the number of people consulting every month is about 300-450. After negotiation, it is calculated as 3% of the daily passenger flow of 250 people in China Plaza.
Estimated operating income: full service 10 person 10 person x2880=28800 yuan, single instruction 15 person 15 person x500=7500 yuan, and monthly operating income is 36300 yuan.
Less: raw materials 8300 yuan, utilities 65438 yuan +02000 yuan.
Net profit: 1.6 million yuan
Return period of investment:180,000/1, 60,000 = 1 1 month.
The fifth part, market risk prediction.
I. Income risk
At present, although the operation mode of color studio has been successful in Europe, America, Beijing and other cities in China, there will be certain risks in the development of Guangdong. First, Guangdong's consumption capacity and consumption concept have not yet reached the generally required level. Compared with Beijing and Shanghai, the regional culture is quite different. Guangdong people's folk custom has always been to pay more attention to food than clothing, so the success of Beijing does not mean the success of Guangdong.
Secondly, because the content of service is abstract, it belongs to intangible goods and embodies intangible assets, and its value is difficult to quantify, so customers need to have a process of understanding and accepting.
Second, technical risks.
Color consultant is a profession that leads the new fashion. With the increasing demand of material culture, technology should be constantly updated and transformed, and comprehensive knowledge should be dabbled to provide services for different demand groups. In order to guard against technical risks, we must improve our work practice, innovate our brand, be unique and make our own characteristics. Otherwise, technology lags behind social development and will be eliminated by society.
Three. Managing risk
Because the technical requirements, personnel quality requirements and service level requirements of this industry are relatively high, the management mode must learn from and refer to the system of foreign capital or joint ventures, adopt the management mode of combining Chinese and foreign countries, and reflect economic benefits in the strict management system. In order to prevent management mistakes, we must do a good job in organizational design, improve various rules and regulations, embody the principle of equality of responsibilities and rights, create a good team spirit, give full play to the combat effectiveness of capable personnel, and reduce the number of employees.
Fourth, policy risks.
After the National Employment Work Conference, the government successively introduced various preferential policies to promote employment and encourage entrepreneurship, and entered a comprehensive environmental improvement. The policy risk of this project will be very low.
The sixth part, the relevant laws and regulations of the industry.
1. Go through relevant business opening procedures with relevant government departments according to relevant laws and regulations: industry and commerce, taxation, fire protection, labor and social security departments.
2. Identify various corresponding contracts according to the Economic Contract Law of the People's Republic of China and the Labor Law.
The seventh part, staffing.
1. The employees employed in this project are mainly unemployed people in this city, with 7 people tentatively.
Managers and color consultants 1, color director 1, creative planning 1. 2 color professional knowledge trainers, 2 secretaries and 2 accountants.
Second, the post design principles:
Set up people by posts, use their strengths, not seek the best but the most suitable, and let the joint venture play a joint venture role in the joint venture position at the cost of joint venture. Make full use of people's equipment.
The eighth part, its own advantages.
As a new industry, color consultant has advanced thinking and pioneered a new world of xx color. With his love and persistent pursuit of color design, he made a special trip to Beijing to learn from his teacher and became the first student of Ms. Yu Ximan, a color master in China. I am confident that I can develop my skills through unremitting efforts.
Because I have a strong professional interest in color design, I want to match my personality characteristics with my professional requirements. I have a good character of honesty, enthusiasm and stability, and a strong character of hard work and courage to explore.
Have a certain foundation of technical and professional ability to explore and innovate, and have the virtues of being good at communication, friendly and lovely, and easy to accept. So I firmly believe that my efforts will not be in vain, and opportunities are reserved for those who are prepared.
The ninth part, environmental and geographical advantages
Located in xx Square, it is a large multi-functional store with high grade in xx city. Its products are dazzling and suitable for all kinds of consumer groups, especially the characteristic cultural city on the sixth floor. It has attracted a large number of middle and high-level cultural figures and Chinese and foreign celebrities. The requirements for passenger flow and tourists are more suitable for the demand level. The presence of color consultants in it forms a bright shadow with the characteristic culture of the whole floor, and plays a role of zero-distance contact with target customers while attracting people's attention. This choice of bringing high-positioning services to the public and making the image design industry that people think only serves rich civilians is far better than opening this project to locate hotels and office buildings in other cities. This kind of location will lead to self-isolation and insufficient tourists. Therefore, the geographical location of China Plaza is unique.
The tenth part, feasibility analysis.
First, the scope of target customers.
(1) Personal consultation:
1, the main target is young people around the age of 25-35, hoping to reduce the employment competition of middle-aged laid-off workers and seek a higher level of development by changing their image.
2, special industry personnel (insurance, marketing, public relations, program host).
3. People in need (job seekers, college graduates, business leaders).
4. People with a monthly income of more than 3,000 yuan.
(2) Collective negotiation:
1, senior managers of foreign-funded and joint ventures.
2. Senior managers and public relations companies of large domestic companies and enterprises.
3. Female cadres, medical personnel and teachers in government agencies.
4. The customer base of the clothing store and the ancient management group of the beauty and body building center.
Second, open a characteristic clothing store based on color theory. When we provide image consultation for customers, we creatively add a set of best color and model services to the service, and concretize the abstract service. Open a characteristic clothing store that meets the supporting facilities (chain operation). While increasing economic income, it also provides a large number of jobs for the society.
Third, provide training and guidance for commodity shopping guide specialty and color consulting industry.
We intend to provide systematic and effective professional training for color consultants for those who are interested in starting a business or engaging in color operation, so that they can master the theories of four seasons' colors, styles and styles, customers' color psychology, and the collocation of people and colors, and provide them with help and guidance as much as possible, so that more people can start their own businesses by mastering skills, and can continuously improve the quality of the industry, so as to achieve the goal of comprehensively improving the overall image of xx people and promoting re-employment.
Fourth, the characteristics of the project
Combined with xx's environmental improvement project, we will introduce new industries, explore new ideas and seek new breakthroughs to meet people's growing material and cultural needs and spiritual civilization needs, and more importantly, improve the competitiveness of enterprise products, commodity brands and individuals in social status by changing their image.
Through technology dissemination, we will develop job vacancies, guide more unemployed people to engage in entrepreneurial employment or adjust professional posts by mastering skills, and make society full of harmony.
Graphic Design Entrepreneurial Project Plan 2 Steps 1 Social Background
With the development of society, in this era of fast food life with high cultural literacy and material quality, it is also a highly developed era for interior design majors. Nowadays, people's life is very fast, and it is very tiring to work hard outside. The most extravagant thing is to have a place of your own after returning to China, and everyone's requirements for a healthy and comfortable living environment at home are getting higher and higher.
With the acceleration of urbanization, the prosperity of housing industry and the further opening of domestic and foreign markets, under the background of rapid domestic economic development, infrastructure construction and real estate industry in various places are full of vitality and in the ascendant. Consumers are no longer satisfied with the decoration and layout of the house, but also expect to express their taste and personality through interior design, so family decoration still has a very good prospect.
company introduction
I. Company Profile
It takes a long time to explore before the establishment of the company, so the preliminary plan is: after the establishment, the concept of personalized decoration, customer first, quality first and reputation first will be introduced. It is planned to introduce overall decoration and brand-new decoration mode, and strive to create first-class overall decoration and lead the trend of home improvement through overall design, standardized construction and warm service.
Secondly, protect the interests of customers from four aspects: price, quality, after-sales service and overall environmental protection, and introduce four zero risks, namely, price zero risk, quality zero risk, after-sales service zero risk and overall environmental protection zero risk, so that customers can "choose materials easily and decorate with confidence".
Second, the company strategy
1. Overall launch of decoration mode service: customer first, quality first, reputation first, construction concept first, to satisfy customers and reassure customers.
2. Adhere to honesty and trustworthiness, and be true in words and deeds; Keep pace with the times, blaze new trails; Service first, create Excellence; Unity and cooperation to create a harmonious concept.
Third, the price evaluation
According to market research, the trend of style, the price of materials and the price of home decoration will rise accordingly. Due to the impact of the economic crisis, decoration prices and decoration materials continue to rise or fall.
Products and services
1, because furniture decoration is for the general public, and because of different status classes, there will be differences in design and service. Therefore, in order to pursue the requirements of comprehensive care for customers, we will apply for many professional designers and often learn from them to adapt to the whole market. And mainly for the grassroots, with the home improvement of small and medium-sized units as the main goal. Because the domestic market is dominated by low-and middle-income people, the small and medium-sized home improvement market is broad.
For the future of our company, when we gain a firm foothold in the market. We will expand our business scope. In the face of outdoor, storefront, enterprise and other big customers, we will do our best to make customers recognize our ability. In the face of any shortcomings raised by customers, we will seriously face and solve them.
3. We will provide our ideas to customers with a rigorous and serious attitude. We will carefully complete the design renderings before the construction, so that customers can intuitively and comprehensively understand the designs we provide for them, and let customers directly raise their dissatisfaction and modify them.
4. As a home improvement company, the decoration of the storefront must be creative, and a clear beauty can attract more customers, so that customers can affirm our design when they see our company and convince them that we are right.
You should know the layout and budget of each stage like the back of your hand, so that you can have enough adaptability. In the competition of home improvement market, we should have self-confidence and perseverance, and firmly believe that we can stand out among our peers.
market analysis
1, due to the boom of the real estate industry, architectural decoration has also risen. Therefore, the market situation is very optimistic.
2. Because furniture decoration is geared to the broad masses of the society, differences in class, taste and family members will lead to differences in design and service. Therefore, in order to pursue the requirements of comprehensive care for customers, we will apply for many professional designers and often learn from them to adapt to the whole market. And mainly for the grassroots, with the home improvement of small and medium-sized units as the main goal. Because the domestic market is dominated by low-and middle-income people, the small and medium-sized home improvement market is broad.
3, because it is mainly aimed at small and medium-sized units, and the customers in this area are basically simple and clear, plus some of the customers' own needs and our own capabilities, we will make customers feel at ease when buying.
market prospect
1. In recent years, the interior design industry has developed rapidly, and interior designers have become a profession that has attracted much attention, and have been praised by the media as one of the "golden collar occupations".
2. The continuous improvement of mass consumption level directly induces people's pursuit of a higher level of life interest; Fashion, quality and personality are increasingly becoming an indispensable theme in personal home life. Happy to move to a new house; Newly married, family decoration; Shop decoration; Site layout; The environmental beautification of bars, teahouses, hotels and other leisure places ... all these provide broad prospects for the decoration fever.
With the continuous improvement of people's living standards, people's requirements for rooms are not limited to living, but also beautiful and comfortable. Especially after moving into a new house, it is often necessary to transform and decorate the room.
With the rapid development of real estate industry, the development speed of decoration industry is also extremely rapid, and many national chain home improvement group companies have emerged. The intensity of market competition can be imagined. How to win in the competition, understand the problems that decoration owners are most concerned about, and master their own standards for choosing decoration companies have become the most critical issues in the competition.
What a brand decoration company should do is to meet the needs of the owners. From the focus of customers' attention, detailing and tailoring are the overall development trend of the industry. In corporate culture and brand promotion, we should take details as the core, become the representative brand of details in the home furnishing industry, and truly provide tailor-made services for owners and make customers truly satisfied.
marketing
First, the way of publicity:
1. Create a company network, build a communication platform with customers, and accept service reservations. Set up a special web page to provide service consultation or counseling.
2. Cooperate with TV stations to interview or give lectures to our designers.
3. Open hotline consultation, radio broadcast, e-mail and letters, establish a good company image, and use public service advertisements to promote and sell the company.
4. Set up publicity and consultation offices in urban areas, communities, bookstores and other target crowd gathering places, put up company posters, and conduct face-to-face publicity and promotion. Publish corporate image advertisements and publicize the company's service concept.
Second, the mode of competition:
1. Grasp the main contradiction and position the design department at the height of strategic development. The income of designers, opportunities for study and training, working environment and recognition of corporate culture all directly affect the overall quality and stability of the design team.
2. Improve yourself from the company's leadership, establish a business philosophy of focusing on one industry, taking honesty as the foundation and paying attention to every service detail, and shape the company's internal temperament.
3. The external image of the enterprise reflects the product quality and brand value to some extent. From the office environment, charisma of leaders, personal image of employees to the identification of visual system, the design of marketing advertisements should follow the wishes of mainstream consumer groups. Integrate the connotation of traditional culture into the fashionable design concept and create the external image of the enterprise.
financing programs
1. Entrepreneurs should be prepared for financing, know more about the customer market and collect more information and data. Entrepreneurs should understand this, that is, the object of venture capital is venture enterprises rather than products/services.
2. With the progress of technology and the expansion of production scale, it is difficult to meet the capital demand of enterprises by relying solely on internal financing, and external financing has gradually become an important way for enterprises to obtain funds.
3. With the development of the capital market, the financing methods of enterprises tend to be diversified, and many enterprises begin to use direct financing to obtain the needed funds. Direct financing will become the main way for enterprises to obtain the long-term funds they need.
4. Financing method: issuing corporate bonds to raise funds; Enterprises use foreign capital to raise funds; Lease financing; Funds raised by state financial investment; Bank loan financing; Commercial credit financing
Step 8 Company Management Analysis
Chairman: The chairman is the highest person in charge of the company or group, the highest representative of shareholders' interests, and directs the board of directors. His duty is to organize, coordinate and represent.
General manager:
1. The general manager's job responsibilities require determining the company's development direction and management objectives, organizing the formulation of the company's development plan and annual work plan, and actively striving to complete various tasks assigned by the college and the board of directors.
2. The general manager is responsible for organizing the formulation and improvement of the company's rules and regulations, actively carrying out various reforms, implementing the post responsibility system, and constantly improving the company's management level.
3. The general manager is fully responsible for the company's administrative work, organizing the company's institutional setup and staffing; To ask the board of directors to appoint or dismiss the company's deputy general manager and financial officer; To appoint or dismiss management personnel other than those who should be appointed or dismissed by the board of directors. Rewards and punishments for major events of the company.
4. The general manager's job responsibilities require determining the company's development direction and management objectives, organizing the formulation of the company's development plan and annual work plan, and actively striving to complete various tasks assigned by the college and the board of directors.
The qualities that managers should have: strong logical thinking ability; Strong planning and planning skills; Strong organizational skills; Strong leadership skills; Strong communication and coordination skills; Strong training ability and so on.
Excellent employee standards:
1. Abide by the company's management regulations, love work, work hard, and obey the arrangement of superiors.
2. Attendance in the month is full attendance (no lateness, early leave, absenteeism or sick leave in the month).
3. Skilled in post operation and good grasp of quality standards.
4. Care for and unite with other colleagues in the company, and be recognized by other people in the company.
5, take the initiative to put forward reasonable suggestions to the superior, and can bring certain benefits to the company.
6. While doing my job well, I will take the initiative to do other things within my power.
The ninth step is the company's characteristic design
environmental design
Environmental protection is a major feature of our company. The main purpose is to protect our natural and human environment, maintain ecological balance and create a healthy living environment.
Environmental protection design means that the design can save raw materials, and the used materials can be recycled. In the process of use, it will not produce waste gas that pollutes the environment, destroy water resources and natural organisms, and will not cause safety performance to human health.
Today, the evaluation of environment and interior design is no longer just beautiful, beautiful, luxurious or elegant. People pay more attention to whether it is environmentally friendly and safe. The evaluation criteria of environment and interior design have added factors such as health, environmental protection and morality.
Style design
We specially designed different styles according to different people's needs:
Local Style Modern people's strong sense of return to the natural environment such as sunshine, air and water, as well as their attachment to the local environment, make people pour homesickness and love for soil into indoor environmental space, interface treatment, furniture display and various decorative elements.
Modern style Modern decorative art introduces the creative ideas and achievements of modern abstract art into interior decoration design, which makes the original simplified decoration simple, popular and fresh, and closer to people's lives.
Graphic Design Entrepreneurship Project Plan 3 i. Executive Summary
(A) business philosophy
The concept of xx design company is: we bear the pressure and customers enjoy relaxation.
(II) Company profile
Xx company, mainly engaged in advertising, poster production and reproduction of products in and around campus.
The company is located in xx Industrial Road, xx District, XX City, with a superior geographical position. The company is in the urban area, with a large flow of people, and there are universities nearby, xx University.
(3) Products and services
The goal of xx Company is to make advertisements affordable for everyone. At present, our service is in the growth stage. We plan to expand the popularity of our advertising brand to expand our customer base, including catering, electronics, clothing and other industries.
The promotion of xx is different from the "burning money" and "creating momentum" of popular stars and massive leaflets in traditional advertisements. What we emphasize is to let customers achieve positive product promotion within their limited scope with the least publicity expenses.
We help businesses build a platform that is zero distance from consumers. And with our professional technology, help businesses avoid the difficulties and risks that may be encountered in similar publicity.
(D) marketing overview
The market of xx Company is a chaotic low-end advertising market in China. By March 2009, according to the existing scale, its market has reached the standard of 1 100 million yuan. If it has been standardized in a certain form and regulations, according to the scale of the advertising industry at this stage, the industry generally believes that the market can share 3/ 1.
Our customers are emerging start-ups in various industries in China, retail wholesalers at all levels and enterprises with related needs, and their products are geared to student consumers. It is our service aim to solve the problem of advertising cost that these customers care about, and we will use the "xx" model to help them promote it.
At present, xx Company directly competes with xx Co., Ltd. and xx, but compared with the above competitors, our publicity is closer to the student consumer groups, and the professional degree and means of publicity are more diverse.
(v) Risks and opportunities
The biggest risks in the operation of xx Company are commercial risks, management risks and financial risks caused by the shortage of funds. However, since our company is in the initial stage and does not have too much financial burden, we can operate flexibly through cooperation or absorbing investment to avoid market risks and overcome possible risks in management and finance.
(vi) Management team
Our team consists of the following members:
General manager, deputy general manager, advertising department, planning department, marketing department, executive department, director of comprehensive office, finance department, personnel department and material purchasing department;
(vii) Capital requirements
Xx Company seeks 200,000 yuan as equity investment for future business expansion and company scale expansion. Five years after the plan, according to the company's situation, after the remaining profits are distributed, refinancing will be carried out.
(8) Financing plan
At present, the registered capital of xx Company is 200,000 yuan, and it has absorbed 30,000 yuan of venture capital from the Entrepreneurship Center of XX University. From the beginning to the present, we have completed the business of 30,000 yuan in a short time, achieving a gross profit of 65,438+3,000 yuan and a pre-tax profit of 8,000 yuan, with a strong growth trend of business volume.
Second, the enterprise profile
(1)xx Company is mainly engaged in the advertising of products in and around the campus, such as on-site promotion of new products, campus hypermarkets of sports brands, poster production, CAD graphics system, and copying of data files. The legal organization form of a company is a limited liability company. The shareholding structure of capital contribution is the collective contribution of entrepreneurs, absorbing 30,000 yuan from XX University Entrepreneurship Center.
Xx company is in the start-up period, has successfully promoted new products for a famous domestic electronic product platform manufacturer, and is doing a series of campus publicity for a sports brand.
(2) corporate philosophy
"Let everyone afford to advertise" is the slogan of our enterprise. Our customers are mainly teachers and students of the school. We will investigate the needs of teachers and students, do a good job of advertising to satisfy customers and achieve the best publicity effect.
Third, products and services
The goal of xx Company is to make advertisements affordable for everyone. At present, our service is still in its infancy. We plan to expand the popularity of our advertising brand to expand our customer base.
The promotion of xx is different from the "burning money" and "creating momentum" of popular stars and massive leaflets in traditional advertisements. What we emphasize is to let customers achieve positive product promotion within their limited scope with the least publicity expenses. We help businesses build a platform that is zero distance from consumers. And with our professional technology, help businesses avoid the difficulties and risks that may be encountered in similar publicity.
Fourth, the market and sales strategy analysis
(1) market description
Advertising is a new industry in China. In 20xx, there were 57,434 advertising companies in China. In recent years, the number of companies has been increasing, the turnover and employees have been expanding, and the growth rate is considerable. In 2003, the national advertising business volume exceeded 654.38 billion yuan. According to experts' prediction, China's GDP will increase by no less than 7% in 2004, reaching 12. More than 5 trillion yuan, the national advertising business is about 1 1000 billion yuan.
China advertising market is expected to become one of the three largest advertising markets in the world in the future 10. However, compared with the annual turnover figures of large foreign advertising groups disclosed by American advertising authorities, the gap is extremely huge. There is still a big gap between the economy and advertising in the western part of China and the eastern part, and it will not change much in a short time.
(2) Target market
We divide the target market in the initial stage of starting a business into three categories according to the regional characteristics: xx university campus market, xx university peripheral market and Minhou district market.
The campus market of xx University is mainly manifested in the advertising demand of the school's external publicity, various group activities, various activities and competitions held by the school and the advertising needed by graduates to start their own businesses.
The market around xx University Town is mainly manifested in the advertising demand of shops and facades, especially the facades and shops near the school are updating very fast.
(3) Target customers
At first, the target customers were mainly located in xx University and the owners of enterprises, shops and production facades in Gulou District.
(D) marketing overview
The market of xx Company is a "chaotic" low-end advertising market in China at present. By 20xx65438+February, according to the existing scale, its market has reached the standard of 1 100 million yuan. If it has been standardized in a certain form and regulations, according to the scale of the advertising industry at this stage, the industry generally believes that the market can share 3/ 1.
Our customers are emerging start-ups in various industries in China, retail wholesalers at all levels and enterprises with related needs, and their products are geared to student consumers. It is our service aim to solve the problem of advertising cost that these customers care about, and we will use the "xx" model to help them promote it.
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