■ column introduction
Nanjing Real Estate Newspaper, Nanjing Home Newspaper and * * * constitute a super flagship program that shoots for 30 minutes and broadcasts for 300 minutes every day. Its advantages are mainly as follows:
1. Special operation: Nanjing Radio and Television Group's real estate program adopts special forms of operation to avoid the chaos caused by multi-head management and disorderly competition. After 16 years of operation, it has won the respect of the real estate market and the praise of the people's reputation, and has become an essential channel for development enterprises to communicate with the people.
2. Advantages of the platform: Nanjing Real Estate Report, a special topic of Nanjing Radio and Television Group, was intensively released all day on the five platforms of news, education, life, entertainment and film and television, covering all time periods, and its influence was evident.
3. Professional team: Based on the news center of Nanjing Radio and Television Group, a team of real estate professional journalists and a team of professional financial journalists were established.
4. Celebrity advantage: The host is one of our core resources. 20 13 Nanjing real estate newspaper set up a hosting team, with many hosting groups and location hosting, forming a celebrity effect with strong gas field and superior strength.
5. Advantages of integration: As a professional program, Nanjing Real Estate News integrates and complements the comprehensive and well-known columns of Nanjing Radio and Television Group, such as Live Nanjing, Dongsheng Studio and Legal Scene, and goes hand in hand.
■ column objectives
Nanjing metropolitan area is the carrier of housing media and the gathering place of leading talents in the industry.
■ Column positioning
The mainstream media in the real estate industry, the intimate consultant of developers, and the loyal partner of consumers;
Provide professional guidance and thoughtful help for real estate sales, owners buying houses and dealing with consumption contradictions.
■ Column style
Relaxed and lively professional real estate TV magazines have obvious authoritative characteristics, professional personality and rich life flavor.
■ Propaganda slogan
Nanjing real estate report, passing the positive energy of life!
■ Column frame:
▲ Permanent plate
(a) "authoritative news" (information collection 2 minutes)
The authoritative network broadcasts the latest policies and regulations of state-level media such as Xinhua News Agency, People's Daily Online and Xinhuanet, and the latest developments of the domestic real estate industry. Focus on the integration of economic and real estate information, break the barriers between different media and different industries, capture the overall trend of real estate for the audience from massive information, and let the audience have a comprehensive and rational understanding of real estate.
(2) property market observation (real estate news 2-4 minutes)
All hot news events related to real estate in Jiangsu and Nanjing, including real estate activities, land transfer, money and finance, policies and regulations, diving price reduction, data broadcast, index broadcast, etc., are broadcast in this column.
(3) "American recommendation" (2 minutes for project analysis)
Provide a stage for developers to display corporate image and project characteristics. A well-made TV feature film appeared, which comprehensively analyzed and introduced the corporate culture and projects.
(4) "Reporter's Probe" (2-4 minutes experience report)
The reporter walked into the real estate, personally experienced the external and internal environment of the project, and objectively analyzed and commented on the external environment, supporting facilities, landscape, apartment type and price of the project itself.
(5) "micro-criticism of the righteousness" (Weibo's point of view for 2 minutes)
Integrate Nanjing real estate reports with the insights of well-known commentators, insiders and netizens in the real estate industry to form a comprehensive and true comment on hot events.
(6) On-site inspection by experts (consultation service lasts for 3-5 minutes)
Han Changlong, chief inspector of housing management and a well-known housing management expert, presided over the meeting. With the help of professional knowledge, tools and skills, home inspector supervised and inspected the completed renovation project, and issued a house inspection report, which was reported objectively and fairly by reporters.
▲ Extraordinary plate
(vi) Regional report on real estate (4-6 minutes for experts to explore the market)
Experts walked into various areas of Nanjing, comprehensively considered the cost performance of real estate, objectively evaluated the comprehensive quality of real estate, and provided help and reference for citizens to buy houses.
(vii) Defending journalists' rights on the spot (4-6 minutes to complain and help)
Accept complaints and help safeguard rights, focusing on fraud in commercial housing sales, quality problems of commercial housing and many contradictions in property management.
Interview with real estate celebrities (dialogue session 5- 10 minutes)
In view of real estate news hotspots, talk to well-known experts and scholars in the industry, and talk to successful people and well-known developers in the real estate industry; Pay attention to real estate disputes and cases, and provide correct legal guidance and support for the people.
■ Broadcast time
Broadcast 10 times a day, and the main broadcast time is:
First broadcast: live channel 20: 25 06: 00 23: 30
News comprehensive channel 1 1 point 23: 15
Entertainment Channel Day 218: 3013: 0516: 20.
Television channel on the same day 23: 15
Education Channel 065438+ 0: 00 on the same day