Business scope of cultural consulting company
Plan and make all kinds of advertisements
Cultural and artistic exchange planning consultation
Design and production agents publish all kinds of advertisements.
Corporate image design planning
Cultural and artistic exchange planning consultation (except brokers)
Exhibition layout planning and photography services
Photographic equipment sales
The production and distribution of TV programs and so on.
Management characteristics of cultural consulting companies
1. Corporate culture consultation has comprehensive characteristics.
It involves the individual's value orientation and behavior, the business philosophy of the whole enterprise, the public's evaluation of the enterprise and many other aspects, so it is a complicated consulting activity, which requires consultants to pay more time and energy.
2. The characteristic of corporate culture consultation is openness.
To investigate the quality of corporate culture and image, we should not only observe from within the enterprise, but also go beyond the enterprise and analyze the evaluation of customers, competitors, the press and other public, so it is open.
The Management Significance of Cultural Consulting Company
1. Reveal the internal reasons of inefficient operation and poor benefits of enterprises from the cultural point of view.
2. Make clear the cultural advantages and disadvantages of the enterprise itself, and find the breakthrough point and breakthrough point for building excellent corporate culture.
3, by cultivating excellent culture, promote the formation of enterprise management characteristics, management style and good interpersonal relationship, work style.
Characteristics of corporate culture consultation
Compared with manufacturing enterprises, the corporate culture of commodity circulation enterprises has the following two characteristics:
1. The corporate culture of commodity circulation takes the marketing behavior culture as the core. Culture is people-oriented, and the cultural characteristics of enterprises must be internalized into the hearts of every employee and expressed through their behavior. This is the externalization of corporate culture on employees, which is called behavioral culture. Commodity circulation enterprises take marketing activities as the core, and marketing activities directly form the service products of enterprises, so the marketing behavior culture expressed through marketing activities is in an important position and is the center of enterprise culture.
2. Shopping environment culture is an important part of corporate culture.
In the three-level structure of corporate culture, environmental culture belongs to the level of material culture and is the manifestation of spiritual culture. The material culture of an enterprise includes the cultural characteristics of products, technical conditions, process equipment, building facilities, production and business environment and other material elements. Because circulation enterprises do not produce products, their material culture mainly refers to the shopping environment culture.
The consulting objectives of cultural consulting companies
1, unify thoughts, gather together and build an excellent team.
2. Effectively improve management ability and quality.
3. Effectively improve the company's performance and operational efficiency.
4. Build a competitive corporate culture system.
5. Design enterprise visual identification system.
6. Create a strong corporate image and highlight brand value.
7. Establish a learning organization and realize cultural management.
8, clear enterprise key code of conduct, comprehensively regulate employee behavior.
9, matching enterprise strategy
10, improve the basic policies and systems of enterprises.
1 1 to realize knowledge management.
12. Realize all employees' high awareness, recognition, recognition and recognition of corporate vision, mission, core values and ideas.
13, realize the harmonious unity of employee value and enterprise value.
14, let the corporate culture take root and take root in the behavior of employees.
15, corporate culture evaluation, keep corporate culture advancing with the times.
16, forming a strong corporate culture and forming the core competitiveness of enterprises.