Enterprise officials are equivalent to the "facade" of enterprises on the Internet. Official website construction should pay attention to two points:
1. Let your company name and regional industry keywords rank first, that is, when customers search for your company name, your company's website appears first.
2. To make the product words in your website present better search results in search engine search results, especially Baidu and Google, the number one website can occupy more space and completely occupy customers' eyes. When optimizing an enterprise website, try to make the title and brief introduction of the website more attractive and credible in search engines, and let customers confirm the click to enter your website.
Second, the planning and design of enterprise websites
There is a lot of work to be done for seoer of small and medium-sized enterprises. Generally speaking, it may be necessary to complete the website code, information architecture, interface art content release and so on. Although tired, I must do it.
Third, the correct product strategy.
Small and medium-sized enterprises must be clear about their products or services when conducting online marketing, analyze which products are suitable for online marketing, launch their favorite new products or activities in time according to their target groups, maintain old customers and attract new customers. According to the data collected by the aggregation network, the most common ways for enterprises are to work hard on product prices, or to promote sales, or to send coupons, or to participate in group purchases. But don't ignore the strategic construction of corporate brands.
Fourthly, the content construction of enterprise websites.
We have to admit that the content of small business websites is much less than that of other large, portal, news and e-commerce websites. Some pages of an enterprise website are basically fixed, such as company introduction, contact information and development history. , but it will be updated, usually the news and product list within the enterprise. But for small businesses, the frequency of general updates will be relatively low, so seo is more difficult to achieve. Then, from the perspective of seo, how should the content of small business websites be built?
1. Strict navigation framework
Small business websites have little overall content, so we think that we should flatten the website information as much as possible, only set the head navigation bar (no sidebar navigation), and the columns are at most two levels. It is easy to search the types and models of various products, and there are few levels and fewer clicks when reaching a product page. In this way, on the one hand, it is not only convenient for search engines to crawl, but also beneficial for customers to operate more clearly and conveniently in the website.
2. Elaborate page content
Make the content of each page as carefully as possible, the content structure is clear, the switching is smooth, the pictures in the page are illustrated, and the pictures are handled properly. The page is clean and tidy, decent and generous. In addition, be careful not to have duplicate content, such as different colors of the same product, which can be combined into one to prevent duplication of page content and lead to obstacles in inclusion. Careful content is more conducive to attracting customers to place orders.
Five, enterprise website network marketing promotion
There are many ways to promote online marketing, such as combining search engine promotion, social media promotion and self-media promotion.
Tracking the effect of enterprise network marketing with intransitive verbs
The difference between online marketing and traditional marketing lies in its interactivity, which makes it much easier to follow up the effect of online marketing than traditional one-way marketing. Online advertising is very popular now. Through internet technology, you can directly observe the click volume, consultation volume and conversion rate of consumers. Through the study of these data, we can find out which link is out of order and improve it continuously. For example, the click rate is too low, because the title is not attractive enough, or the picture is not attractive enough, or because of the price. By constantly improving and observing the data until you are satisfied.