In the B-class car market, Beijing Hyundai has three heavyweight models: the ninth-generation Sonata, Sonata Classic (the eighth-generation Sonata) and MISTRA.
Sonata No.9
The ninth-generation Sonata was launched on March 20th, 20 15. It is positioned as a "new power high-end smart car" and is another heavyweight mid-to high-end car launched by Beijing Hyundai after the classic Sonata.
The ninth-generation Sonata adopts the latest design concept of Modern Automobile Fluid Sculpture 2.0, with an atmospheric, luxurious and elegant appearance, and the wind resistance coefficient is only 0.27, which is the smallest wind resistance among competing products of the same level. The length, width and height are 4855 mm/1865 mm/1485 mm respectively, and the wheelbase reaches 2805mm, providing spacious head and leg space, and the driving space is the largest among competing products of the same level; Introduce a brand-new blue-drive power platform to provide a turbocharged power system. Among them, γ 1.6T-GDi engine +7-speed DCT powershift power combination has excellent performance, which can provide excellent acceleration performance and driving pleasure; In terms of safety, the ninth-generation Sonata comes standard with seven active safety configurations: ABS+EBD+ESC+VSM+HAC+TCS+ESS. In the safety collision test with reference to the new version of C-NCAP rules, five stars plus excellent results have been achieved. In addition, the ninth-generation Sonata is also equipped with advanced technology configurations such as ASCC intelligent adaptive cruise, intelligent far-near light switching, LDWS lane departure warning system, and intelligent trunk, bringing consumers a safe, convenient and comfortable driving experience and intelligent life enjoyment.
MISTRA name map:
MISTRA's famous map was launched in1October, and 20119. Designed and developed by Peter Schreyer, one of the three major automobile designers in Europe, it won the title of "Most Concerned Vehicle" at the 20 13 Shanghai Auto Show. This model is positioned as a "mid-to-high-class car that drives the new era", and four models 1.8L and two models/2.0L are available. The car offers eight body colors and two interior styles. Its simple outline, moderate dynamic lines, combined with exquisite and high-grade details, create a calm, fashionable, simple and smart appearance style, showing a calm and elegant European style. Mingtu has become the fourth model of Beijing Hyundai to implement the "five-year 654.38+ million-kilometer vehicle warranty" policy after Sonata Classic, brand-new Shengda and ix35, which is higher than the national "three guarantees" and leads the same level in after-sales service standards.
Classic sonata:
Sonata Classic was once named the eighth generation Sonata, which is a strategic model of Beijing Hyundai in the mid-to high-end car market. The eighth Sonata was launched on April 8th, 20 1 1. It is positioned as a "dynamic car with global quality and intelligent technology" and adopts the design concept of "fluid sculpture". The length, width and height of the body are 4820mm/ 1835mm/65435 respectively. There are two displacements of 2.0L and 2.4L, which match the 6-speed automatic manual transmission. In addition, consumers who buy this model can enjoy international quality assurance and services such as "5S" service plan and "five-year 654.38+ 10,000 km vehicle warranty".
The eighth generation Sonata is the best interpretation of Beijing Hyundai's brand spirit of "leading the trend, wise taste". Since its listing, it has attracted much attention, and has maintained a sales level of more than 10,000 vehicles for several months. In 20 12 years, the annual sales performance of 100454 vehicles was achieved, and the cumulative sales volume exceeded 200,000 vehicles in two years after listing. Re-entered the mainstream B-class car market in 20 13. By 20 14, the cumulative sales volume of the eighth-generation sonata has exceeded 330,000.
2065438+In March 2005, the eighth generation Sonata was officially renamed Sonata Classic. In the field of SUV, Beijing Hyundai has a combination of "brand new Shengda +ix35+ ix25+ Tucson", which has achieved comprehensive coverage of the high, medium and low-end SUV market, and further enhanced and stabilized the market position of Beijing Hyundai brand while enhancing its market competitiveness.
ix25
Ix25, as a brand-new small SUV under Beijing Hyundai, was officially launched in Guangzhou on 20 14, 10 and 10. This time, * * launched six models for consumers to choose from, with the length, width and height of 4270* 1780* 1627mm and the wheelbase of 2590mm. It is equipped with 1.6 gamma and 2.0Nu engines, and the price range is 1 1.98-65438. Ix25 is a brand-new model tailored for young people who are pursuing fashion and individuality, following the trend that mainstream consumers in the automobile market are getting younger and younger. Its shape adopts the latest design concept of fluid sculpture 2.0, and draws lessons from the design style of medium and large high-end SUV, and outlines a capable and tough personality appearance with dynamic, flamboyant and three-dimensional body lines. The whole vehicle is equipped with one-button start, intelligent adaptive lighting control system, HAC uphill and downhill assistance, ESS emergency braking reminder system, BAS braking force assistance system, etc. Thereby comprehensively leading the rich configuration of products at the same level and bringing consumers a comfortable and intimate driving experience.
With the four core highlights of appearance, configuration, space and safety, and super-high quality assurance service, ix25 will be another successful attack of Beijing Hyundai in SUV market. Beijing Hyundai's SUV models-brand-new Shengda, ix35 and Tucson-have all entered the mainstream of market segments and won the first place in the total sales of joint venture car companies. After the ix25 shines, Beijing Hyundai will undoubtedly further complete its all-round layout in the SUV market.
Xinshengda:
As the brand-new flagship model of Beijing Hyundai, the brand-new Shengda represents the attack of Beijing Hyundai in the mainstream high-end SUV market. The brand-new Shengda was launched on February 23rd, 20 12. 12. Positioning as "T-power full-size luxury SUV", it is the highest-end and most luxurious model of Beijing Hyundai so far. The brand-new Shengda relies on the modern automobile design concept "fluid sculpture" and adopts the concept of storm edge inspired by nature to realize a more powerful, tough, fashionable and exquisite streamline design. The product adopts full-scale design, providing rare installation options of three rows and seven seats in SUVs of the same class. The body size is 4725mm *1880mm *1686mm, and the long wheelbase is 2700mm. The new Shengda is the first model of Beijing Hyundai to introduce "T" power. It is equipped with a turbocharged engine and adopts a brand-new double scroll single turbocharging technology, which is at the leading level in the industry. At present, there are 2.0 T and 2.4 displacements to choose from. In terms of after-sales service, the new Shengda enjoys the highest quality guarantee of "five-year 65438+ million-kilometer vehicle warranty" just like Sonata Classic.
ix35:
Ix 35 is the first product of Beijing Hyundai that adopts the design concept of "fluid sculpture". Ix35 is powered by a brand-new "Nu" engine, adding CVVT continuously variable valve timing system and VIS variable intake manifold technology, and the power of 2.0 displacement can reach 120KW. Ix35 is equipped with DVD navigation, AUX, USB and 7 speaker systems, noise and vibration control technology, etc. , providing luxurious entertainment. Electric seats, electric heating seats, panoramic sunroof and dual-zone automatic air conditioning improve driving comfort.
Ix35 is the second SUV product launched by Beijing Hyundai after Tucson. Since its launch, ix35 has sold more than 654.38+million vehicles for three consecutive years, ranking among the top four mainstream SUV rankings. 20 14 and 10, the cumulative sales volume of ix35 has exceeded 500,000 vehicles.
Tucson:
Tucson's biggest breakthrough in appearance is the combination of traditional SUV and city car style, which shows the image of pursuing urban sense, modernity and fashion sense, and completely changes the cumbersome and rough characteristics of traditional SUV. Tucson is equipped with CVVT engine, and the "continuously variable valve timing system" is used, so that the valves of CVVT engine can be controlled to open and close at any time according to the engine condition. On the premise of saving fuel, the engine power output is stronger and the fuel combustion is more sufficient.
As the pioneering work of modern SUV products in Beijing, domestic Tucson not only completely retains the leading technology of modern Tucson, but also makes many improvements according to the characteristics of roads, climate and consumers in China. Tucson, which locates the urban SUV, almost concentrates all the elements of a revolutionary advanced SUV. Tucson launched by Beijing Hyundai not only fills the product gap, but also fully proves its powerful strength through exquisite and excellent quality, thus establishing Tucson's dominant position in the SUV market. In the A-class car market, Beijing Hyundai has successively launched three models, Elantra Elantra and Elantra Elantra, forming a sales pattern of "it runs in the family". Among them, Elantra's target population is the fashion crowd aged 25-35, which forms a price difference of 20,000 yuan with Elantra, and both * * * capture the first-and second-tier markets; Elantra focuses on the taxi market and some third-and fourth-tier markets with the quality and cost performance of "one million kilometers without overhaul" as its selling point, targeting at pragmatic and steady people aged 30-40. The differentiation of the three models has won the best sales volume for Beijing Hyundai and established its backbone position in the mid-level car market.
Elantra Lang Lang:
Elantra Langdong was listed on August 23, 20 12. It was designed and developed by Thomas Birkel, the chief designer of Modern European Design Center. Positioning as "the world's cutting-edge mid-level car". The body size of Elantra Langdong is 4570 mm *1775 mm *1445 mm, and the long wheelbase is 2700mm, which has the space of ergonomic integration technology. This model is equipped with 1.6L and 1.8L engines respectively. With the positioning and price of the mid-level car, the driving level of the mid-level car has been achieved, the definition of the mid-level car by the market and consumers has been refreshed, and the sales pattern of "it runs at home" has been formed with Elantra and Elantra.
As the "pioneering work" of the tenth anniversary of Beijing Hyundai, Elantra Langdong is a subversive innovative product launched by Beijing Hyundai to cater to the market development trend and the demands of emerging automobile consumers, which has promoted the high-end promotion of Beijing Hyundai brand.
Elantra New Elantra:
Elantra Elantra Elantra was listed on April 8, 2008. As a fully upgraded model of Elantra, it has been greatly improved compared with the old model. The fashionable and dynamic design caters to the aesthetic concept of the new generation, and the spacious and comfortable driving space takes care of both home and business. The economic and environmental protection power system brings joy of control and good fuel economy, which is comparable to the safety of mid-to high-end cars and is a safety model of mid-level car market. As the first model produced by Beijing Hyundai No.2 Factory, ELANTRA Elantra fully considered the fuel economy, China people's aesthetic preference, domestic driving environment and other factors, and the time to market was delayed by one and a half years compared with the global synchronous model, which was fully built for China consumers and fully realized the "China customization".
This ELANTRA Elantra combines the romance of French law with the fuel-saving characteristics of Japanese, and has become the representative work of the mid-level car market after Peugeot 307, Corolla and Civic. By February of 20 13, Elantra Elantra had crossed the milestone that the cumulative sales of a single car exceeded one million. In A0 market, Beijing Hyundai currently owns VERNA Rena models. As a Beijing Hyundai A0-class boutique model, Rena has been selling well since its launch and has become a classic model of this class.
Xin Raina/Yi Rui:
VERNA New Rena/Yi Rui was launched on March 22nd, 20th14th, and it is a small car developed by Beijing Hyundai. The appearance of Rena/Yi Rui adopts the latest fluid sculpture design concept of Hyundai Motor, with the length, width and height of 4340mm, 1700mm and 1460mm respectively, and the wheelbase of 2570mm. VERNA New Rena and Yi Rui are different from the existing A0 products on the market at present, and Beijing Hyundai has positioned them as leapfrog A0+ models. This not only means that Rena has the largest wheelbase and internal space at the same level, but also points out that Rena has outstanding advantages in appearance design, technical performance, product quality, use value and so on, which can meet the consumption psychology of A0 market consumers who want to pursue practicality and fashion.